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Senior level marketing leader with expertise in building and executing compelling marketing and branding campaigns that produce qualified leads and increase sales. Excels at crafting engaging messaging across multiple home design brands to create awareness and demand. Skilled at leading, coaching and motivating high-performing teams. Adept at working cross-functionally with internal and external teams to develop and present dynamic proposals, implement e-commerce platforms and share best practices. Recognized for ability to consistently generate fresh ideas and move brands forward through effective brand imagery, identity and big picture thinking.Executive strengths that add value to the brand and employee experience:Budget Management / Tracking – Employee & Staff Development – Relationship Building Communications / Collaboration – Omni-Channel & Integrated Marketing – Brand Identity – Writing / Copy / Editing - Event Marketing - Tradeshows – Website / Social Media / Digital – Team Building & Leadership – Vendor Management – Content Marketing – Product Marketing – Strategic Planning – Inbound / Outbound Marketing
Plume Branding & Marketing
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Founder Plume Branding And Marketing ConsultantPlume Branding & MarketingHuntington, Ny, Us
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Founder Plume Branding & Marketing ConsultantPlume Branding & Marketing Jan 2023 - PresentPlumebranding.Com
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Vice President Of Marketing & MerchandisingElk Home An Elk Group International Company Jun 2019 - Mar 2023 -
Vp Marketing & AdvertisngRobert Allen Duralee Group Mar 2017 - May 2019NycIn my role here, I oversaw the development and execution of marketing and corporate branding strategy for eleven home design brands including Robert Allen, Robert Allen Contract, Beacon Hill, Duralee, and Highland Court. ▪ Lead team of nine marketing professionals for the second largest decorative home furnishings company in the United States ▪ Direct strategy for five product launches per year inclusive of establishing a go to market plan, sales material generation, website content and email marketing to support the launches▪ Identified opportunities on social media and grew new follower based by approximately 5,000 over six months by developing targeted social media campaigns▪ Integrated website, social media and email marketing campaigns to ensure content consistency across channels▪ Expand brand awareness and build relationships with customers by creating engaging content and arranging for keynote speakers at showroom promotions and events; average 100+ customers at each event
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Vice President Of Advertising And MarketingDuralee Fabrics Mar 2004 - May 201949 Wireless Blvd, Hauppauge, Ny 11788As Vice President of Marketing and Advertising, my responsibilities included creating and scaling all strategic marketing plans and direct oversight of a $1.5M marketing budget:▪ Identified opportunity to drive revenue and brand awareness and introduced concept for inaugural licensing agreements.▪ Identified partnership opportunities and negotiated licensing agreements and executed contracts for product development with John Robshaw, Laura Kirar, Philip Gorivan, Eileen Kathryn Boyd, Tilton Fenwick and Thomas Paul: leveraged these partnerships for tremendous marketing and press exposure; These product lines out performed in house product development by 10-15%▪ Created omni-channel marketing strategies to support licensing opportunities▪ Maximized spend of marketing budget and leveraged traditional and non-traditional advertising, printing of collateral materials, public relations and digital and creative agencies -
Director Of MarketingKravet Jun 1997 - Mar 2004I developed marketing plans and directed strategy for multiple brands that produced over $40M in combined annual sales:▪ Coach marketing assistants to consistent high- levels of performance and productivity; mentored interns to nurture their professional growth and development▪ Manage production of printed materials, direct mail pieces and web development aimed to support brand messaging; clearly communicated brand message internally and externally▪ Plan, buy and implement all media buys; spent approximately $1M on media buys in all major shelter publications▪ Coordinated National sales meetings, market events and in-store presentations
Robin Gordon Skills
Robin Gordon Education Details
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C.W. PostEnglish, Marketing
Frequently Asked Questions about Robin Gordon
What company does Robin Gordon work for?
Robin Gordon works for Plume Branding & Marketing
What is Robin Gordon's role at the current company?
Robin Gordon's current role is Founder Plume Branding and Marketing Consultant.
What is Robin Gordon's email address?
Robin Gordon's email address is ro****@****ail.com
What is Robin Gordon's direct phone number?
Robin Gordon's direct phone number is +163144*****
What schools did Robin Gordon attend?
Robin Gordon attended C.w. Post, Syracuse University.
What skills is Robin Gordon known for?
Robin Gordon has skills like Merchandising, Brand Development, Marketing, Marketing Strategy, Trade Shows, Retail, Product Development, Advertising, Furnishings, Textiles, Fashion, Sales.
Not the Robin Gordon you were looking for?
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Robin Gordon
Director Of Strategic Growth At Episcopal Communities & Services For SeniorsHuntington Beach, Ca3thecanterbury.org, episcopalhome.org, ecsforseniors.org -
Robin Gordon
Global Chief Data And Analytics Officer | Chief Technology Officer | Advocate For Women In StemDana Point, Ca -
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Robin Gordon
Golden, Co4gmail.com, lasp.colorado.edu, gmail.com, moog.com
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