Williams Sonoma, Inc. is a multi-channel, American heritage retailer that launched in Australia in 2013. As Senior Designer, I manage all Australian digital creative for the Williams Sonoma Brands - west elm, Pottery Barn, Pottery Barn Kids and Williams Sonoma.▲ Design and manage the daily delivery of website assets, EDMs, campaign pages and targeted advertising▲ Design lookbooks, print collateral, event signage and social media assets▲ Improve and enhance the design and user experience of our four websites▲ Adhere to global brand guidelines, and adapt and translate US design assets for use in the Australian market

I was responsible for creating and executing visual assets for all key digital mediums – brand and eCommerce websites, email marketing and social channels. I also managed digital campaigns from concept through to execution.I designed, manage and scheduled the delivery of engaging campaign assets and content for dissemination across Jurlique’s markets (AU, US, UK, Europe, China, Hong Kong and Japan) and international distributors (Malaysia, Thailand, Taiwan).I designed and deploy global social apps (for Facebook, Weibo, WeChat and Instagram).Regular collaboration with remotely located teams across many countries and timezones.

At realestate.com.au I created print and interactive designs for all of their market segments. Using Agile techniques I conceptualised, designed and implemented experiences that engaged the company’s employees, clients and customers to embody the REA Group brand.Bridged the gap between UX and marketingUsed Agile proccesses and continuous design and delivery methodsDesigned and developed both static and responsive email templates including monthly newsletters, re-engagement program and a successful welcome programCreated and implemented mobile and desktop client notification preference centreConceptualised printed advertisements, product sales collateral, fact sheets, data visualisation and infographicsCoded Flash and designed static banner ad placementsWorked directly with the community manager to create engaging graphics for use within social media channels

While at ACON I managed a wide range of human rights campaigns across numerous channels both online and offline. I worked with diverse teams to implement successful campaigns encouraging social responsibility in the LGBT community.Managed ACON’s social media channels and campaign micrositesDesigned and developed responsive emails and direct mail campaignsConceptualised and designed printed advertising collateral and long form publications.

In my role at Admedia I reported directly to the Creative Director and was responsible for all aspects of creative production. I liaised with clients, interpreted creative briefs, collaborated with other creatives such as copywriters, photographers and developers. Designed websites for clients including eCommerce and CMS-based sitesAnimated and coded Flash and static banner ad placementsDesigned and developed fluid layout emails and direct mail campaignsProduced a multitude of editorial layouts for Westfield and leading Australian financial publicationsManaged junior staff members