Robin Higgins Email & Phone Number

Directed and managed marketing planning, budgeting, operations and strategy for eight retail properties (Harborplace/The Gallery, Mondawmin, Village of Cross Keys, Towson Town Center, White Marsh, Owings Mills, The Mall in Columbia, Tysons Galleria), including market research, branding, collaterals, public relations, digital and print advertising, social media, community relations, leasing marketing selling packages and presentations, and sales promotions. • Exceeded sales goals, producing more than $1 billion in total sales in 2010; effectively managed $4.5 million budget; responsible for hiring, career development, and compensation for six marketing professionals. Harborplace/Gallery 2011 Results: exceeded Net Operating Income goal by $1.6 million (highest increase in 26-center region); generated 716,671,566 PR impressions representing a Total Value of $2,017,198; executed 20 lease deals (88,207 sq.ft.) representing 20 new merchants with the sales potential of $26,163,956, and increased occupancy rate to 95%.• Conceived and developed a New Leasing Marketing Sales Program - In collaboration with GGP leasing, asset management, and outsourced partners, designed and implemented a program to accelerate the leasing pace and execution of deals (this “game changing” program was incorporated into GGP Corporate Leasing in 2012). Program included: integrated leasing package (IPAD, PDF, Hard copy formats) that positioned Harborplace/The Gallery as the Mid-Atlantic’s Center of Attraction and customized sales presentations for Bloomingdale’s Outlet, LEGOLAND Discovery Centre, APPLE, McCormick, Ripley’s, Bubba Gump’s – all based upon the individual retailer site selection criteria. .

SENIOR DIRECTOR, CORPORATE AND FOUNDATION RELATIONS - University of Maryland, BaltimoreDeveloped the first University-wide, strategic Corporate and Foundation Relations Plan for the University of Maryland, Baltimore campus and its eight professional schools (Law, Medicine, Pharmacy, Dental, Nursing, Social Work, Public Health, and Graduate schools). Projected (and on target) to raise $50 million in private C&F funding over the next five years, this plan effectively integrates corporate and foundation relations into an overall fundraising strategy, including collaborations, partnerships and sponsorships in areas such as programmatic initiatives, equipment and software donations, student and faculty support, facility construction and renovation, faculty research, and continuing education. In addition, this plan includes the development of a work plan, operating budget, and a system of clearance and coordination campus-wide for major donor, corporate, and foundation cultivation, solicitation, and stewardship.• Directed the development of the first-ever, campus-wide $650 million COLLABOR8 Capital Campaign branding project, inclusive of web sites and case statements for UMB’s new Southern Management Corporation Campus Center, and the individual schools (Nursing, Pharmacy, Law, Social Work, and Dental), from concept through creation, editing, and completion. • Solicited over $18.5 million in corporate, foundation, and individual donor support, including $5 million for the Southern Management Corporation Campus Center naming opportunity (first corporate transformational gift to UMB campus). • Identified, cultivated, solicited, and established strategic alliances with over 175 corporations and foundations.

Baltimore, Maryland

Directed corporate sales and marketing. Facilitated extensive new business development for email and CD-ROM solutions for retail and technologies industries and higher education institutions; devised solutions that strengthened customer acquisition and retention, optimized web usage and communications, strengthened student recruitment and donor-based fundraising, and supported clients in achieving revenue targets.• Achieved 500% increase in revenue over a six-month period; increased services utilization by customer base by 45%; clients included The Rouse Company and its retailers; Dimension Data (third largest global computer systems integration company) and its businesses in the US and Australia; US Foodservice (largest US food distributor), and higher education institutions including Pacific University, Rutgers University Foundation, Chaminade University of Honolulu, and Washington College.

New York, Ny

Directed sales and marketing; created web portals and provided full-service website and branded Internet services for national donor-based non-profit organizations; clients included The National Organization for Women, United Jewish Appeal – Federation of New York, Future Business Leaders of America, and Young Republican National Federation. Planned, and implemented Internet Service Provider (ISP) marketing and sales strategies for new product launch using direct mail, telemarketing, trade shows, publications and catalogs, events, and online promotions. Targeted, negotiated, and closed new business deals generating online and offline revenue from organizations’ membership including fundraising, endorsed advertising, and value-added affinity programs.

Columbia, Md

Directed and managed strategic marketing research, planning, budgeting, and program implementation for 35 shopping centers including brand positioning, advertising, public relations, sponsorship, customer service, sales promotions, community events, website, and E-Communications. Created The Rouse Company’s first Corporate Sponsorship Program, generating over $20 million.• Exceeded sales goals, producing more than $3 billion in total comparable sales in 1998; effectively managed $30.5 million budget; responsible for hiring, career development, and compensation for 45 marketing professionals. Directed 17 shopping center Grand Opening and Expansion marketing programs and budgets including Faneuil Hall Marketplace, Boston; South Street Seaport, New York; and Harborplace & The Gallery, Baltimore; partnered with and led critical relationships with key business and government officials, stakeholders, and constituencies.• Developed, standardized, and implemented four national Retail Marketing Programs that increased traffic and sales an average of 2.5% (Database Customer Loyalty, Customer Services, Partnership/Sponsorship, and Leasing/Marketing).• Directed a year-long Strategic and Operations planning process that resulted in a company-wide marketing reorganization; eliminating redundant management, support, and infrastructure costs; and reduced expenses by $2.1 million. Used customer metrics, bonus plans, work distribution, and technology to improve sales cycle time and maximize marketing ROI.

Columbia, Md

Columbia, Md

Columbia, Md

Columbia, Md

Bachelor Of Science (Bs), Business Administration And Management, General

Education record

Education record