Robin Hogan Email & Phone Number

San Jose, Ca, Us

Santa Clara, Ca, Us

• Align and guide stakeholders from across functions—including business, product management, engineering, and operations—in pursuit of a common goal• Create and manage cross-functional plans, collaborating cross-functionally with various teams to define requirements and manage timelines• Facilite end-to-end scoping and manage cross-team dependencies• Engage and provide critical information to leadership, cross-functional teams, and stakeholders • Communicate roadmaps, progress, risks, mitigation plans, and impacts to senior management and cross-functional project teams

Santa Clara, Ca, Us

• Empower advocates to provide best-in-class service and enable customer self-service by elevating help center and knowledge base content.• Own the creation, review, and iteration of content across all business units for external consumers.• Develop content strategies across Web-based and in-app help centers.• Leverage data and feedback to inform and execute strategies to improve the quality and efficiency of support content.

Oakland, Ca, Us

• Manage content marketing program, collaborating closely with internal and external partners on omnichannel content development.• Develop content marketing strategy, charting overarching themes and mapping how each will manifest across channels to drive engagements and conversions across email, search, and social.• Maintain rigorous blog content development schedule, conceptualizing, editing and publishing 60+ long-form blog posts annually. Personally develop 18 blog posts annually. Grew web traffic to blog pages by 182% year over year.• Serve as the email marketing creative engine, conceptualizing and copywriting promotional and newsletter-style messages.• Collect anecdotes, quotes, and photos from customers and partners for internal and external storytelling.

Oakland, Ca, Us

• Manage all customer-facing social media accounts. • Drive national organic social media strategy. • Manage strategic paid social plan in partnership with a digital agency. • Perform social media analytics, including monthly analysis of organic and paid efforts.• Manage sponsorship program, collaborating with vendors to secure and optimize placements. Grew attributed web sessions by 38% and conversions by 24% year over year.• Guide strategy and make recommendations to leaders in each geography regarding regional and local advertising opportunities.

Oakland, Ca, Us

• Develop and project manage omni-channel marketing plan for STEM-based summer program. Partner with multiple internal collaborators on project execution.• Manage call and email outreach campaigns in three geographies. Create and maintain systems to manage data and coordinate materials delivery logistics.• Serve as primary point of contact for event marketing. Create processes and tools for sourcing materials, generating leads, and onboarding and compensating staff. Train and support partners across geographies in using these tools and processes.• Support executive team in delivery of workshops and other public speaking opportunities.• Manage auction donation program, processing up to 900 inbound donation requests annually.• Provide support for community, web, direct mail, and other marketing programs.