Robin Hurley Email and Phone Number

After spending my consumer insights career on the client side, I decided to complete my career by joining the talented team at the U30 Group. I am excited to help U30 clients develop stronger brands, facilitate product innovation and promotions through cutting edge qualitative and quantitative consumer research.

Integral member of senior brand team leading the Outback Steakhouse concept. Responsible for management of consumer insights supporting the innovation pipeline, menu optimization, productivity and new business development.Key achievements: Self- initiated a steakhouse landscape study uncovering key areas of brand vulnerability leading to a new brand positioning, strategic pillars, ad campaign, and menu redesign.Continually evolve the product innovation process to improve the discovery and testing process to develop compelling LTO and menu platforms to drive traffic & increase visit frequency. Designed productivity protocols & methodologies used to test cost savings initiatives and ensure changes do not erode the guest experience. Productivity team has successfully met cost savings target since 2011.Nurture relationships built on trust and collaboration with executive management as we navigate challenges within the CDR category testing new products, product modifications and service changes that are critical to business success but not always embraced by customers.Lead insights in the development of new concepts targeting growth segments especially Millennial consumers.

Senior Manager supporting the Russell Athletic brand of active wear and team uniforms. Responsible for managing budget of $700K and one associate manager. Member of select team of marketing leaders to define new brand strategy and positioning based on comprehensive research study of athletic wear category including mapping market landscape, brand performance, closet inventory, wear occasions, key drivers and positioning conjoint.

Consumer Insights consultant specializing in brand strategy. Managed brand architecture studies for clients including Con Agra and Alcoa.

Market research expert for retail and food service channels. Supported marketing managers in developing programs for carbonated soft drinks, bottled water, juices, and sport drinks. Provided market research expertise to channel and customer marketing managers to maximize sales volume, increase efficiency of sales and merchandising programs, and strengthen customer relationships.

Represented Research and Strategy on cross-functional teams for strategy development, product development, and process improvement. Responsible for all facets of consumer & brand research for GTE Wireless. Oversaw budget of $1 million and staff specialist. Designed & managed studies including: advertising copy testing, product innovation pipeline, purchase decision model, habits and usage study.

Responsible for market research supporting marketing & communications including brand tracker,copy testing and segmentation studies.

Assisted in the development of creative strategy and long term planning for client products and services including Delta Air Lines, Wachovia, and Flagstar (Hardee's Franchise)