Design with Purpose is not just a catch phrase. It describes my over-arching philosophy in everything that I do as a designer. I combine abstract design thinking with strategy to meet concrete business objectives and solve organizational challenges. I leverage extensive experiences in branding, packaging design and digital design to do so, developing complete solutions that are creative, on-target and lead to consumer engagement. I have worked with businesses and organizations- ranging from large global grocery retailers to small business start-ups, non-profit organizations, schools and business consultants- to develop strategic integrated marketing campaigns. I am a collaborative team player and leader that pushes the creative envelope keeping strategy in mind. I have an eye for detail and strives for excellence through simple, thoughtful, creative design solutions. Areas of expertise include brand strategy, project management, competitive analysis, design for social media, digital and print design, web design, national and private label branding, package design, retail communications, brand Identity design, naming, POS, PPT presentations, photo direction and copy writing.