As Incari's first marketing hire, I established the marketing department from scratch, creating foundational strategies and aligning them with company goals, as discussed with Incari’s chief-level executives.- Strategic marketing achievements: Led initiatives resulting in a 40% increase in LinkedIn engagement and a 15% rise in organic traffic through a focused SEO strategy and content diversification.- Email marketing: Achieved an average 26% campaign open rate, 59% email flow open rate, and 13% flow click-through rate, demonstrating effective email marketing strategies.- Brand and product positioning: Established and communicated a compelling brand voice targeting the B2B mobility market, significantly enhancing Incari's market presence.- Partnership and event Management: Successfully managed the launch of two significant partnerships, including PR campaigns and video productions, with a strong presence at leading B2B automotive events across Europe.-Digital marketing and analytics: Utilized digital platforms and social media to boost brand awareness and consistently monitored and analyzed performance metrics to refine marketing strategies.-Cross-functional leadership: Collaborated with external agencies and internal teams, aligning marketing efforts with business objectives and stakeholder expectations.

Steering the Digital Brand Management Team at Stilnest for 1 year and 7 months, I was the strategic manager for Social Media, E-mail, and Physical Mailing channels. Together with my team, I directed content strategy and execution and spearheaded product launches, campaigns, and valuable White-label collaborations. I successfully led and mentored a Campaign and Content Manager, fostering a collaborative environment that yielded effective brand development and CRM initiatives.

During a pivotal transition at Stilnest, I took the lead as the Senior Brand and Content Manager, overseeing the subtle shift from brand collaborations to carving a unique identity for our in-house brand. With a focus on adaptability and creative ideation, I formulated and instituted a distinctive brand voice, communication strategy, and tone of voice that mirrored our evolving brand ethos, facilitating a smoother transition and establishing a solid foundation for brand expression and engagement.

My journey at Stilnest began as a Junior Brand and Content Manager, where I played a pivotal role in crafting and nurturing product-based micro-brands in collaboration with social influencers. My responsibilities spanned from devising online marketing campaigns—including sales initiatives, social campaigns, and email marketing—to conceptualizing innovative products aligning with micro-brand identities. Beyond crafting strategies for brand growth, I meticulously managed all Stilnest social media channels, with a spotlight on Instagram, driving engagement and reinforcing brand presence through compelling content.

In 2018, I launched a freelance business specializing in content creation, management, and consulting. I primarily served Amsterdam Booking Company and blckeye. For blckeye, a marketing agency in the food and beverage sector, I crafted and planned out engaging social media content, contributing to campaigns for notable clients like Nono Cakes, Yogi & Yousef, Casa Sabatelli, and Vegabond. Concurrently, I crafted and managed content for the Royal Opera House's Dutch website, in collaboration with Amsterdam Booking Company, enhancing their digital presence with meticulously curated content that resonated with their audience.

As an Editorial Staff, I updated and optimized content for Kortingscode.nl, enhancing user engagement and SEO performance. My role encompassed maintaining up-to-date discount codes, crafting money-saving tips and advice for visitors, and implementing SEO strategies on shop pages to improve their visibility and traffic for B-level long- short-tail shops.

Social Media & Content Management - Working on curating, writing and marketing editorial content. Managing the Stilnest social presence through Instagram Stories and feed posts. Creating quarterly strategies to grow brand awareness and community engagement. Affiliate Marketing Manager - Working together with micro-influencers on gifted and sponsored posts to create brand awareness and generate sales through affiliate campaigns (commission-based).

Working as an editorial staff member updating content for Kortingscode.nl and Actiecode.nl.

Creating editorial content in both video and written form.

Producing, managing and promoting my self-made video content under the name BeautyHeartUs.

Content management in Word Press, managing the social media channels and creating editorial content pieces in both video and written content.

Sales Woman