Robin Lenhard Email & Phone Number

Amherst, New York, Us

(since Pandemic) Assumed additional responsibilities:• Managed conversion of subscription fulfillment back to an in-house program. • Coordinated the design and launch of new company website. • Design, develop and execute all company events• (since Sept. 2022) Maintain social media accounts on all platforms; manage email promotions

Amherst, New York, Us

Develop marketing solutions for dozens of regional advertisers, selling print space and other advertising media offered by Buffalo Spree Publishing—from prospecting to fulfillment—ensuring adherence to tight deadlines, internal processes, and the highest customer service standards.

Amherst, New York, Us

Responsible for developing readership--by way of subscriptions and newsstand sales--and external marketing and partnership programs, as well as corporate sponsorships and outside events.

Amherst, New York, Us

Responsible for audience development and distribution of Buffalo Spree magazine and other titles:- manage marketing efforts in support of subscription sales, including advertising, direct mail, and event marketing- produce readers’ survey and coordinate data analysis- develope reader engagement activities, including monthly e-newsletter- manage distribution channels, and retailer and wholesaler relationships- develop marketing opportunities with business and community partners- issue quarterly circulation audit reports- oversee all order entry, invoicing, and renewal processes, including e-commerce activity- establish all pricing, offers, and sales incentive programs.

Amherst, New York, Us

Wrote advertorial content for Buffalo Spree magazine special advertising sections on a myriad of topics in a deadline-driven environment, working in tandem with clients and magazine sales and production staffs. Worked with dozens of regional companies in a wide variety of industries.

Organize, promote, and site-manage an authentic makers’ market showcasing artists and artisans from the Western New York region, held all summer long at Canalside, in downtown Buffalo, NY.

As a field-based team member, managed regional and national store promotions, and coordinated vendor programs, special events, and other marketing projects impacting Media Play’s 65 stores across the country.- produced national store communications.- served as liaison between national advertising agency and store management; coordinated radio promotions for a 17-market 4th quarter campaign- developed national “Anime Night” program - wrote marketing manual which was used by stores nationally. Led monthly conference calls with district marketing leads to review upcoming programs and events. - managed Grand Re-Opening promotional campaigns and events for stores in multiple markets. - traveled to serve as site manager for other larger market-based events.

Based in Buffalo, NY, developed and supervised regional efforts for a ten-store district of the national retail chain, reporting to Area Manager/Regional Director and Vice President of Stores.- developed and executed regional programs with national vendor representatives- provided functional interface for corporate headquarters in the fulfillment of national programs- trained incoming Area Marketing Coordinators for the company, and served as team lead for group of 7 field-based Marketing Coordinators- served on planning team for national annual conferences- earned “Area Marketing Coordinator of the Year“ Award for Excellence (1998)- managed Grand Openings of new stores in the Buffalo (NY) and Pittsburgh (PA) markets

Responsible for all aspects of the marketing, promotion, and game events presentation for the National Professional Soccer League franchise- directed the efforts of the team’s advertising agency partner- managed public and community relations functions, and served as editor for team publications- supervised development of sponsored programs, as well as their fulfillment- managed team apparel and merchandise program- interfaced with facility staffs on matters of game event management

Buffalo, Ny, Us

Provided marketing management support and in-house agency services for Rich Entertainment Group properties, including the Buffalo Blizzard Soccer Team, Custom Sports & Promotions, BR Guest (restaurant properties and hospitality division), and special projects for Rich Baseball Operations.- produced National Professional Soccer League All-Star Game held in Buffalo, NY (1995)- managed partnership marketing and royalties producing programs for Bison Baseball, Inc.- produced advertising campaigns and media plans for Rich Baseball Operations’ teams in Wichita, Niagara Falls and Jamestown- sponsorship development and fulfillment, special events, media planning, copywriting, audio and video production, and creation of collateral materials

Responsible for the development and execution of marketing, promotion and event activity for the Triple-A Baseball franchise during six consecutive seasons of industry-leading attendance• Managed advertising and game event budgets and coordinated advertising agency projects• Negotiated media promotions and trade relationships, and developed paid sponsorship packages• Supervised game presentation staffs, and all special events • Served as liaison with concert promoters and talent management for post-game concert series’• Managed all special events and promotional elements of the Grand Opening of Pilot Field and the inaugural Triple-A All Star Game (1988)• Composed American Association’s application to Triple A Baseball Expansion Committee (1991)

Developed and executed advertising and promotional programs, and special events for retail properties in three states, as in-house advertising agency of commercial real estate developer.

Buffalo, Ny, Us

Ba, Communication, Marketing

Education record