Develops and leads brand and portfolio strategy for Mars Fishcare. Builds API® brand of aquatic products to excel in all key markets. Leads global growth strategy: identifies and activates new markets. Leads consumer-driven new product innovation. Defines and maintains brand pricing strategy. Develops brand graphic guidelines and ensures consistent application. Defines packaging and communication strategies. Provides leadership in the design and production of digital marketing. Manages… Show more Develops and leads brand and portfolio strategy for Mars Fishcare. Builds API® brand of aquatic products to excel in all key markets. Leads global growth strategy: identifies and activates new markets. Leads consumer-driven new product innovation. Defines and maintains brand pricing strategy. Develops brand graphic guidelines and ensures consistent application. Defines packaging and communication strategies. Provides leadership in the design and production of digital marketing. Manages global design team. Provides A&P budget oversight. Show less

Performed outsourced marketing management for clients in the consumer products and services industries, including: Novartis Consumer Health, Roy Rogers Restaurants, SEI Investments and Comcast.• Responsible for marketing plan implementation for the Gerber Wellness line of baby skincare and OTC drug products. Specific responsibilities included print advertising and consumer promotion development, sales brochure development and market research facilitation.• Developed marketing… Show more Performed outsourced marketing management for clients in the consumer products and services industries, including: Novartis Consumer Health, Roy Rogers Restaurants, SEI Investments and Comcast.• Responsible for marketing plan implementation for the Gerber Wellness line of baby skincare and OTC drug products. Specific responsibilities included print advertising and consumer promotion development, sales brochure development and market research facilitation.• Developed marketing strategies for Roy Rogers franchise restaurants. Responsible for marketing plan, promotion recommendations, consumer research, sales analysis, in-store signage and advertising development. Show less

Responsible for U.S. marketing management of a Homeopathic medicine product line.• Adapted French advertising, packaging, merchandising and promotional programs to U.S. market• Designed shelf management system, developed consumer literature and educational materials.• Developed marketing strategy and successfully managed multiple new product launches