Robin Lord Email & Phone Number

Milton Keynes, Buckinghamshire, Gb

As Director of Strategy and Innovation, I am responsible for technological transformation, planning and developing new tools and products, leading on advanced analysis, and guiding teams on strategies and approaches with their clients.Key achievements;+ Over £500K projected revenue impact as a result of Innovations projects this financial year+ Saved one client over $100K with AI-based incrementality testing+ Amplified annual capacity by over £100K through operational efficiencies, new measurement pipelines, and AI frameworks+ Guided teams on developing strategies for some of Aira's biggest clients, helping them to secure renewals worth £900K++ Hired and trained Senior Data and Insights Consultant to deliver projects valued at hundreds of thousands of pounds---Projects included+ Developing an ETL pipeline for Search Console data - 3.7b rows databased to date+ Creating new keyword clustering algorithm using recursive SQL, capable of processing hundreds of thousands of rows of data, clustering keywords, estimating opportunity size, and returning key opportunities within minutes+ Developing full CI/CD pipeline and versioning policies from scratch, saving hundreds in support hours+ Conceptualising and developed SEO intelligence tool "keyword navigator" used on over £2m of sales and accounts to date. Incorporating Vertex AI, custom built algorithms rich interactive front-end and a fully automated CI/CD pipeline + Developing an Apps Script framework that helped reduce launch time for new AI integrations from weeks to hours - tools released have saved tens of thousands of pounds in capacity+ Creating RAG databasing and Large Language Model tool which answers consultant questions about client history, & checks emails for errors and weaknesses before they are sent to clients+ Using Machine Learning libraries for text cleaning, analysis, grouping, and time series forecasting+ Developing internal AI policies to allow adoption and innovation

Milton Keynes, Buckinghamshire, Gb

Working with companies to solve crucial business problems. I combine expertise in data science, coding, and analytics, with strategic marketing knowledge. Projects have included;+ Creating automated report analysis tools using ML and industry knowledge+ Developing bespoke operational data pipelines and reports for multiple agencies+ Building Machine Learning models for prediction and categorisation+ Solving tracking problems worth hundreds of thousands in revenue+ Developing a bespoke SQL learning game in Angular (Lost at SQL) which has had over 40K players+ Creating a bespoke Google Tag Manager debugging tool which has been used thousands of times by the public, and has saved clients tens of thousands+ Training over 100 learners in how to use Python as part of paid training sessions+ Keynote talks to conference audiences of hundreds to thousands

London, London, Gb

As Head of SEO I was primary point of escalation for 30 active clients (millions in annualised revenue) and a source of training and guidance for a team of 14 consultants.My leadership duties included;+ Owning sales and leading winning pitches worth up to £1.5m. Secured over £7.2m in sales for agency.+ Developing "unified search" product now in-use on more than £7m worth of retainers+ Revenue projections and resource planning+ Owning team development, training and progression+ Owning and supporting the team to maintain strong CSAT scores across our client portfolio+ Supporting other specialist teams (for example the Analytics team) as a senior technical leader in the organisationTechnical outputs included;+ Conceptualising and creating "industry interest" dashboards to retain multi-million dollar account during Covid, using Python, rotating proxies, raspberry pi servers and SQL-def Data Studio dashboards+ Processing millions of rows of streamed log data, using SQL and Python, to identify patterns in server errors or inconsistent site requests+ Running large-scale Natural Language Processing to identify new patterns in search behaviour+ Creating Machine Learning forecasts using tools like Prophet to inform seasonality planning and traffic benchmarking+ Creating lightweight automated ways to maintain team culture during lockdown, i.e. Apps Script based catch ups process used over 800 times in 6 months

London, London, Gb

Consulted clients from scale-ups to world-famous brands. Crucial parts of the role include;- Understanding the realities of client businesses and what changes will drive real ROI (rather than simply focusing on best practice)- Performing data analysis (from small scale to millions of rows of data) and distilling the key information into insights and actions- Guiding more junior colleagues to develop tailored plans for retainers ranging from £60K to £240K Annual Recurring Revenue---Through having a deep understanding of client's business goals I;+ Generated ​over £500K net new revenue for agency by creating and selling in new data solutions to client issues+ Tripled key KPIs for medium sized client, grew it to be largest SEO account in agency+ Took APAC client predicted to leave within four months because of severe language restrictions and complex business case requirements. Restructured scope of work and identified new data sources to inform clients’ business objectives. Retained account and generated two additional retainers---My technical work included;+ Creating a new data-processing brand measurement product which earned £60K in its first quarter+ Processing millions of rows of streamed log data, using SQL and Python, to identify patterns in server errors or inconsistent site requests+ Running large-scale Natural Language Processing to identify new patterns in search behaviour+ Creating Machine Learning forecasts using tools like Prophet to inform seasonality planning and traffic benchmarking+ Developing and running multi-thread applications hosted on Google Cloud, Lambda, and Heroku+ Integrating technical solutions with Slack, Twitter, SMS, Dialogflow, and Alexa

London, London, Gb

London, London, Gb

Crawley, West Sussex, Gb

Established digital transformation program with a focus on strategy, testing, and analysis, which;+ Achieved +156% revenue uplift after email campaigns (+37% increase in revenue-per-head)+ Achieved +70% revenue uplift with PPC campaigns.+ Increased website organic search traffic +200%+ Over doubled engaged social media audience (+200% Facebook audience, +100% Twitter audience).Based on this success I began delivering digital transformation training sessions to other local charities, as a representative of the hospice (reviews below). Sessions covered strategy, analytics, and policies around topics like out-of-hours support.---Planned, budgeted, and executed a year-long strategy which included launching a new brand, website, and location for the hospice. This required careful planning because all projects were huge opportunities to raise more money, but there was considerable risk of criticism of the investment.---Scoped requirements for new website, selected and implemented User Experience testing tools, established SEO keyword profile for key pages, and managed multiple external agencies.---Lead on on-and-offline crisis communications and reputation management, including advising the Chief Executive on reputation protection during crisis scenarios.

London, London, Gb

London, Gb

Wetherby, West Yorkshire, Gb

Checked for accuracy of course materials in Adobe Dreamweaver CS6 course, advised on solutions to problems in workbook and script

Micro Masters, Data Science

Cartificate, Machine Learning Fundamentals

Certificate, Probability And Statistics In Data Science Using Python

Cartificate, Python For Data Science

Bachelor Of Arts (B.A.), English Language And Philosophy

Iassc Accredited Project Management Specialisation Course, Project Management

Advanced Diploma, Digital Marketing

Foundation Diploma, Online Marketing

Education record

Certificate, Organization Change Management - 12 Pdus, Pmi Pmp