Robin Maina Email & Phone Number

Nairobi County, Kenya

Nairobi County, Kenya

London Area, United Kingdom

Connecticut, United States

Wrote engaging blog posts that increased search engine rankings and drovean additional unique visitors per monthDesigned a branded email newsletter template.Analyzed data from analytics tools to measure and evaluate the success of campaigns.Conducted keyword research to identify topics with high search volume and low competition for SEO optimizationCreate Content for Social Media Developed an effective SEO strategy that increased organic search enginerankings and doubled website visitsDeveloped and executed a successful email marketing campaign, resultingin a increase in click-through ratesDeveloped an effective search engine optimization (SEO) strategy thatimproved organic search rankings.

Harare, Zimbabwe

Fort Washington, Maryland, United States

● Developed and managed successful email marketing campaigns● Lead generation through email marketing campaigns.● Created and shared content on different social media accounts.● Developed and managed a successful email marketing campaign thatincreased conversions by 40%● Developed content marketing campaigns for multiple channels, includingemail, social media, and paid search● Developed and executed a successful email marketing campaign, resultingin a 30% increase in click-through rates

● Developed automation solutions for coaches that identify resolvedperformance issues during a customers journey, automation responses,segmenting different contact lists from different campaigns.● Developed an effective SEO strategy that increased organic search enginerankings and doubled website visits● Conducted keyword research to identify topics with high search volume andlow competition for SEO optimization● Developed an SEO strategy for blog post titles and copy, leading to anincrease in organic search traffic

New Haven County, Connecticut, United States

Conducted competitive analysis to identify trends and opportunities todifferentiate the brand in the market.Created a content calendar to ensure timely delivery of content across allchannels.Designed and implemented a comprehensive marketing strategy.Automated Email using Keap

● Managed and optimized Google Ads campaigns to generate leads for thesales team, resulting in an increase in qualified leads● Adapted design concepts to different media formats, including web, socialmedia, print, and video● Created and managed ad campaigns on multiple channels (Google andFacebook,) that produced a 35% increase in conversions● Developed data pipelines in cloud-native environments such as AWS, Azure,and Google Cloud Platform

Connecticut, United States

● Developed and optimized landing pages to increase lead generation anddrive conversions● Created a database of potential customers that increased lead generation● Developed a lead generation strategy that increased qualified leads by 60%

Nairobi County, Kenya

Conducted website optimization to ensure high ranking for each page ongoogle search results page.Developed content strategies to promote and optimize content for searchengine optimization (SEO).Developed an effective search engine optimization (SEO) strategy thatimproved organic search rankings by 30%.Conducted comprehensive keyword research to optimize content for searchengine visibility, resulting in increase in search engine traffic.Conducted keyword research and SEO optimization to ensure content wasoptimized for search engine ranking.

Nairobi, Kenya

Develop and come up with strategies to grow the vendor acquisition processes and the team in its entirety. Taking over the leadership role of the Team Lead when he/she is not present. Compiling, analyzing weekly and monthly reports on the growth of the vendor acquisition processes and suggestions on how to resolve issues where necessary. Managing the development of the assortment of the African, Thrift Store and Fashion Categories. Managing the revenue and margin growth of the stated categories. Working with the Key Account Managers to develop a wide assortment without losing focus on revenue growth. Managing pricing competitiveness, assortment, stock availability of key sellers in the category. Negotiating deals with sellers and work with marketing to develop matching initiatives to boost revenues.

Nairobi, Kenya

Account manager - My role is to assist new vendors start their account and manage the accounts during their time at Africasokoni; Keeping check and update of the stock, Update vendor profiles and accounts, ensure proper image and product quality, confirm payment of ordered items, Organize, train and teach vendors on how to run and manage accounts. Business Development - Come up with different creative strategies to grow the categories and maximize on the product outreach through liaising with the marketing and sales team. Oversee social media campaigns related to the specific category. Vendor Acquisition - Poach, onboard potential vendors across the categories to the site with emphasis on quality of items and friendliness of the product prices. Onsite marketing- Attend various events and functions across the country to pitch and market the company to grow the vendor base and product SKUs in the company. Report Analysis and evaluation - Generate weekly reports on the growth of each category and suggest better ways to improve performance based on the report

Kenya

Reanimate existing inactive vendors by contacting them and solving any pending issues. Pushed vendors to participate in promotions and negotiate deals on selected weekly campaigns. Oversaw short-term account management and relationship management. Assisted in vendor acquisition and vendor marketing and offline event management. Content creation and upload. Organized and facilitated product photo shoots to emphasize on the image quality. Acquired vendor leads through social media.

Nairobi, Kenya

IT technical support through creation, testing and diagnosis of company systems. Software programming and design with emphasis on web development. Computer Architecture and organization. Troubleshooting hardware and software problems and resolving issues under the chief Information Officer. Creation, configuration and maintenance of company network. Database administration.

Nairobi, Kenya

Onsite Planning - My role was to conduct pre-site visits, sketch and plan the various set up for the different event planned; both wedding and corporate functions. Manage entertainment - Liaising with the disk jockey and the sound engineer to have themed and appropriate music and maintain the quality of sound during the function. Manage Security - my work was to ensure that invited guests are seated by cross checking their names with provided guest list, managing the security personnels to ensure smooth running of the function.