As DGM Business Development Strategy at Asirvad Microfinance Ltd, responsible to develop new products and processes in improving Business growth of the organisation.As the Regional Head for the Farmer Segment at ICICI Bank, I was leading the strategy and execution of the bank's products and services for the rural and agricultural sector in Kerala. With over 18 years of experience in the banking industry, I have a strong track record of delivering value to customers, stakeholders, and communities across different regions and segments. I was instrumental in developing the microfinance and SHG portfolio of the Bank in KeralaMy core competencies include business planning, sales management, market research, financial risk, and business development. I am passionate about empowering farmers, SHGs and rural entrepreneurs with innovative and inclusive solutions that enhance their livelihoods and resilience. I hold a Post Graduate Diploma in Rural Management from the Institute of Rural Management, Anand, where I specialized in microfinance and agri-marketing.