Robin Mccall Email & Phone Number

Middletown, Rhode Island, United States

Warwick, Rhode Island, United States

Providence, Rhode Island Area

Cranston, Rhode Island

Cranston, Ri

Develop and execute all Swarovski Crystal Society (SCS) programs and activities to drive participation in all channels of business and ensure continued support in this unique membership program. Communicate programs and events through email and social campaigns to create excitement for Members and also entice new ones to join.Partner with Sales teams to align on retail priorities, and go to market strategies that drive the Crystal Living business in the retail and wholesale… Show more Develop and execute all Swarovski Crystal Society (SCS) programs and activities to drive participation in all channels of business and ensure continued support in this unique membership program. Communicate programs and events through email and social campaigns to create excitement for Members and also entice new ones to join.Partner with Sales teams to align on retail priorities, and go to market strategies that drive the Crystal Living business in the retail and wholesale channels while maintaining brand identity.Cultivate and lead cross-functional team in all aspects of strategizing, planning, executing, analyzing and creative development of SCS programs across 5 channels of business.Execute multiple projects simultaneously, under tight time constraints while managing budgets. Developed GWP’s and giveaways from inception to packaging through production.Drive Customer loyalty and retention in the retail channel through the development and execution of the CRM strategy for the US market; including implementation of email communications.Management of the US loyalty program, Swarovski Rewards, Just Because.Grew email database from 56K contacts to 1.5M.Oversee Marketing Reporting & Analysis: Marketing Program Recaps, Goal-Setting, Product Reporting. Development of two direct reports. Show less

Norwood, Ma