Robin Mclaughlin Email & Phone Number

Greater Los Angeles, California

Oversees the day to day operations of the Los Angeles Branch OfficeDirects and aids in the branch’s efforts in Recruiting, Hiring, Training, Logistics and Scheduling all branch personnel. Coordinates with Senior Branch Management to develop, plan and execute successful operational strategies aimed to maximize branch profits across Los Angeles County.Management of personnel in the security, guest experience and crowd management operations of SoFi Stadium & Hollywood Park. Assists in maintaining good client relations for the company. Ensures branch office compliance with all local licensing and employment regulations by reviewing personnel and training needs across Los AngelesWorks with branch management to administer policies, programs and services, including legal compliance, employee benefits, employee relations, employment practices, and procedures.

Greater Los Angeles, California

Los Angeles, California

Facility Operations, Booking, Client & Vendor Services and Event Management — Managed facility operations, booked rental space and courts, staff and court scheduling, partnership and vendor services, account management, accounts payable and receivable as well as payroll, security, special events and social media. I increased revenues by 1.5M annually, developed policy and procedures that saved the company 50% on staffing and operating expenses. Directed all administrative and operational responsibilities for sports camps, clinics and tournaments. Coordinated concessions and hospitality.Partnerships, Activation, Client and Vendor Services — Concept development and strategic planning; securing, and retaining clients by exceeding their expectations; and increasing profits. Renewal rate of 97%, executing and tracking deliverables for vendor and sponsorship fulfillment and on-site activations.

Greater Los Angeles Area

Sports Marketing, Sponsorship Activation and Event ManagementBusiness development, strategic planning, sponsorship sales, client services, activations, retention, VIP hospitality, and event / project management.Other Events and ClientsAloha Invitational, AVP Pro Beach Volleyball Tour, IMG Worldwide, Wasserman Media Group, CauseForce (managing activations and event management with ninety partners for non­profit U.S. and Canadian cycling events), Conquer Paralysis Now, Continuum Entertainment Group, Fiji Concert Production, Madison Square Garden -The Forum, Sam Schmidt Motorsports-IndyCar Racing League, Senior PGA Tour, SportsYard, Sundance Film Festival, and TLC Creative

Greater Los Angeles Area

Partnerships, Client Servicing and Activation — Concept development and strategic planning; securing, and retaining clients by exceeding their expectations; and increasing profits. Executing and tracking deliverables for vendor and sponsorship fulfillment and on-site activations.VIP Relations, and Hospitality — Coordinating talent, accommodations, ticket requests, special event planning, community outreach programs, and logistics for celebrities and major athletes, IndyCar drivers, musicians, gold medalists, corporate executives, and other high profile clientele.Game Operations and Event Services — Managing large scale televised productions for college and professional sporting events with anywhere from 10,000 to 100,000 attendees. Planning, coordinating, and implementing comprehensive game operations and events management plans. All operational aspects with teams, coaches, sponsors, vendors, service providers, and media partners. Contract and permit compliance, media broadcasts, signage, hospitality, game operations, promotions, ticket allocations, player appearances, and digital/social media.Responsibilities​— Sponsorship sales, client services, retention and activations, VIP hospitality and ticket requests, managing venue and game operations, creating game scripts, directing PA announcers, and security. Clients and Events ​— Aloha Invitational, Continuum Entertainment Group, Sundance Film Festival, AVP Pro Beach Volleyball Tour (Salt Lake City Open), Sports Agent Corporation, Fiji Concert Production

Greater Los Angeles Area

Directed daily business operations for corporate partners. Developed customized integrated consumer and retail promotions, successfully managing all aspects including strategic concepts, creative development, promotional media, legal, and fulfillment. Identified, researched and created sellable inventory including broadcast media, websites, signage, print, promotions, merchandising, hospitality, community relations programs, and Lakers Youth Foundation events.Negotiated with athletes and agents. Established and cultivated relationships with NBA and agency representatives. Fostered key relationships with corporate and media partners as well as season ticket holders.

Greater Los Angeles Area

Client Servicing and Activation​— Managed day ­to ­day operations for more than three­ dozen Fortune 500 companies accounting for $16M in annual revenues. Analyzed industry trends to identify and generate new sponsorship opportunities. Developed multi­ tiered media and marketing programs to achieve client objectives through player appearances, community and charity events, and all media platforms. Increased brand awareness for clients and the organization. Coordinated corporate and VIP ticket requests.Clients included​— AAA, American Express, Anheuser ­Busch, Buena Vista Home Entertainment, Burger King, Carl's Jr., Chevron, Gatorade, LA Gear, LG, McDonald's, Miller Brewing, Nestle, Nike, Pepsi, Reebok, Skechers, Sony Pictures, Southwest Airlines, Sports Chalet, Stila Cosmetics, Subway, Taco Bell, Toyota, UCLA Health System, Verizon Wireless, Virgin America, Warner Bros.

Greater Los Angeles Area

Team, Game & Arena Operations, and Event Production​Managed all aspects of game and arena operations at the Forum, STAPLES Center, off­site pre­season games, and training camps. Directed all components of team travel, accommodations, transportation and housing, benefits and payroll. Scripted game presentation, entertainment, and promotions. Supervised scorers, table staff, public address announcers, emcees, and DJ's, as well as game and venue operations staff. Worked with Levy Restaurants to coordinate all hospitality, sponsor and season ticket holder receptions and pre-season special events.

Greater Los Angeles Area

Developed marketing and endorsement opportunities for professional athletes along with aiding in contract negotiations, post career planning, financial advising, and overall client maintenance. Performed statistical research and developed weekly scouting reports for potential clients.Coordinated and executed on­site event operations and logistics for concerts including venue operations, sponsor fulfillment, vendor management, ticket sales, advertising, marketing, talent relations, and VIP hospitality.