ProfileA Hospitality & Tourism manager with highly developed Commercial Expertise and a wide, varied knowledge of the Scottish Tourism product. Educated to degree level with a BA in Tourism, specialising in Marketing. With strategic experience of both public and private sector operations and operational experience in setting, monitoring and meeting budgets and targets. An entrepreneurial manager with over 20 years activity in the private and public sectors, with experience of setting up Marketing strategies and managing staff as well as having a strong Customer Focus and Sales Orientation.Specialties: Founder Board Member, Springboard ScotlandChair, Destination Loch NessSpecial Advisor, North Highlands TourismThistle Awards InspectorHighlands & Islands Tourism Awards panel judge