Robin O'Callaghan Email & Phone Number

Winona, Minnesota, United States

• Collaborated with subject matter experts, stakeholders, and cross-functional teams to analyze learning needs, define learning objectives, and create content and assessments.
• Conduct comprehensive needs analyses to identify learning objectives, target audience requirements, and performance gaps, ensuring tailored instructional design solutions.
• Design/develop job aids, videos, facilitator/participant guides, micro-learning modules, videos, PowerPoints, in-class and virtual… Show more
• Design/develop job aids, videos, facilitator/participant guides, micro-learning modules, videos, PowerPoints, in-class and virtual activities.
• Apply adult learning principles and methodologies to create learner-centered experiences.
• Provide technical support and decision-making for virtual learning programs and company-wide meetings conducted via video conferencing platforms.

• Researched, wrote, and designed communication strategies for global projects, including internal communications, change management, employee engagement, legal, privacy, and program launches.
• Created/managed global bi-weekly intranet content, e-newsletters, quarterly video podcasts, leadership blogs, email campaigns, and employee engagement.
• Coordinated and produced 10 articles a month for intranet content.
• Led/oversaw content strategy and creation for digital platforms… Show more
• Led/oversaw content strategy and creation for digital platforms, resulting in a 10% increase in employee satisfaction with communications and engagement.
• Monitored, measured, and reported the monthly impact of communications to internal stakeholders through analytics, surveys, and other key performance indicators.

• Led instructional design projects in 10 languages.
• Collaborated with subject matter experts, stakeholders, and cross-functional teams to analyze learning needs and define learning objectives.
• Conducted needs assessments and performance gap analysis to identify training interventions.
• Designed/developed job aids, videos, facilitator/participant guides, micro-learning modules, PowerPoints, in-class and virtual activities, assessments, and reference materials for Artificial… Show more
• Designed/developed job aids, videos, facilitator/participant guides, micro-learning modules, PowerPoints, in-class and virtual activities, assessments, and reference materials for Artificial Intelligence workflows and.
• Measured/analyzed quantitative and qualitative data for training effectiveness and improved curriculum.

Winona, Minnesota, United States

• Collaborated with 35 institutions to coordinate quality assurance standards and best practices for online and blended education.
• Organized/marketed professional development initiatives encompassing in-person workshops, mini-retreats, conferences, webinars, and personalized consultations centered around online or blended course design.
• Planned, coordinated, and promoted the STAR Symposium, a day-long virtual conference. Responsibilities included training presenters/hosts, overseeing… Show more
• Planned, coordinated, and promoted the STAR Symposium, a day-long virtual conference. Responsibilities included training presenters/hosts, overseeing conference production, managing communications/marketing efforts.
• Managed statewide awareness campaign regarding quality assurance programs, effectively promoted Quality Matters (QM) reviews, and facilitated professional development.
• Coordinated/managed Quality Matters review teams for 35 MinnState affiliate institutions including reviewer and subject matter expert recruitment, administered QM Course Review Management System to ensure review.

• Established/maintained detailed development project plans, including scoping, timelines, market and audience analysis, feasibility, and content deliverables.
• Collaborated closely with five college deans to align instructional design strategies with academic goals and college vision.
• Collaborated with faculty members and subject matter experts to analyze learning needs, define course objectives, and develop engaging and compelling learning experiences.
• Ensured course content… Show more
• Ensured course content adhered to pertinent accessibility standards to support diverse learner needs.
• Executed internal communication strategies, leveraging email, webinars, events, employee onboarding plans, and presentations to drive departmental initiatives.

• Designed innovative curricula for broadcast, public relations and academic core classes.
• Created/implemented two-year (transfer students) and four-year student academic plans.
• Developed/oversaw News 24 (campus TV station) online presence including Facebook, Twitter, and YouTube.
• Planned/managed class video projects focused on internal and external communications for the College of Business accreditation videos, historical archive of faculty and staff, and admission recruitment… Show more
• Planned/managed class video projects focused on internal and external communications for the College of Business accreditation videos, historical archive of faculty and staff, and admission recruitment video.
• Managed collaborations with local businesses and nonprofit to create promotional marketing videos and radio spots.

• Managed programs and services including media relations, community relations, social media, employee communications, crisis communications, executive speechwriting, news media appearance training, and news conferences.
• Consulted leadership team during crisis or reputational matters including developing strategic plans, coordinating response, writing clear messaging, preparing executives, handling media request, and safeguarding brand.
• Crafted compelling media pitches to… Show more
• Crafted compelling media pitches to generate prime media placement.
• Cultivated relationships with key media contacts in regional and statewide markets.
• Wrote/posted web content for internal/external audiences.

• Managed story content and coordinated all news stories for more than 3 hours of daily news.
• Acted as Interim News Director in the absence of News Director
• Collaborated with the News Director on short-term and long-term strategic planning for news coverage.
• Managed and scheduled a staff of 15 employees.
• Hired, trained, and managed news interns from area colleges.

• Proven track record for increased ratings for the 6 p.m. and 10 p.m. newscasts.
• Created and maintained five WICD-TV News franchise stories.
• Assisted in reorganizing the Production Department, resulting in decreased overtime pay for the company.
• Wrote and produced local news stories.
• Researched potential community partnerships to expand news coverage.
• Managed, scheduled, and trained new employees.

• Researched, wrote, and produced long-form investigative stories.
• Covered major breaking news and developed stories related to courts and police coverage.
• Shot, wrote and produced local news stories for more than 3 hours of daily news coverage.

Masters Of Science, Education

Bachelor Of Liberal Arts, Mass Communication-Advertising/Communication Studies

Activities and Societies: AdFed-Vice President Inside WSU TV-Anchor, Producer and Reporter