Robin Ormsby Email & Phone Number

Washington D.C. Metro Area

Write and assist in the design/graphics of a new collateral brochure focusing on the race against time to save certain species of wildlife in the Northeast. It will be used as an online "handout," as well as a wonderful keepsake for members and new members alike. The aim is to inform and update a broader market as to the exciting plans of NWF to slow down coastal erosion, sustain lakes with fish, and keep forests vibrant with many species of birds. The message is conveyed through stunning photographs and a catchy theme, "Call of the Wild," signifying the urgency of the issue.

Vermont, United States

I wrote a public service announcement for the Department of Justice internet crime unit. It was to highlight the urgency for parental oversight on their children’s social medIa activity. It won an Emmy in 2013.

Created a strategic marketing program to raise the profile of News anchors and promote news content in key markets. Produced live on air interviews to promote broadcasts and News specials for Diane Sawyer, Charlie Gibson, Barbara Walters and Robin Roberts. Implemented a successful Affiliate outreach program to improve relations with stations by working closely with News Directors and newsrooms around the country providing constant updates about content and breaking news coverage. This included instituting the use of affiliate websites to expand the digital presence and promotion of our ABC News shows.

Supervised the development of a new target market division to improve ratings in key markets. Great results were achieved and ratings increased through inventive promotion and working very closely with affiliate stations. Invented new ways to tie in with top stations. Wrote live, breaking news scripts for Diane Sawyer, Robin Roberts and Charles Gibson which aired in newscasts around the country every morning.

New York, New York

In show continuity writer for Good Morning America. Wrote breaking news scripts for Diane Sawyer, Charles Gibson, and Robin Roberts. The paragraphs are written to keep the audience interested and to promote the next story. Of course, the most important paragraph was the top of the show and the intro. It was highly creative, incredibly interesting, and one of the most challenging moments of my career. My favorite line that I wrote, and one that received applause in the after show meeting: The story was about a janitor at an Ivy League College who went back to earn a degree. The live tease I wrote read by Charlie Gibson was: Mop and Circumstance? The sixty year old janitor graduates from the Ivy League he cleaned for years. 'His remarkable story coming up.

Supervised a division that created tie in strategies and segment ideas to improve ratings in key markets. The results were a marked increase in national viewership.

Credit, Television And Radio Copywriting

Associates, Social Psychology

Activities and Societies: Captain of Lacrosse team, Drama Department.After earning an Associates Degree at Colby, I was hired.

Education record