Create all artwork and imaging for a craft beer company including labels, apparel, and marketing materials.Work primarily within Adobe Illustrator and Sketchbook Pro to create original artwork and illustrations to be used for can labels, packaging design, advertising, flyers and more. Coordinate and communicate with vendors and designers on specifications, development, and production of all visual content for signage, merchandise, trade shows, pop ups, and packaging.Design and develop taproom including site selection, layout, interior design, retail displays, visual merchandising, windowdisplays, and signage while coordinating with architects, builders, contractors, suppliers, and town regulation committees.Design and develop website and social media strategy. Oversee and coordinate photoshoots and marketing events.

Work with various clients as a Freelance Designer or Director of Design to meet their needs in product design, illustration, graphics, brand strategy. Create specific content and images that keep in line with product briefs and brand identity for print, web, and product manufacturing. Design and development of footwear, and apparel, including pattern design, concept illustrations, callouts, specs, color palette, materials selection, colorway selection and communications to factory reps. Market research, trend analysis, and brand image services. Clients include Rockport, Little Slipper Company, Klass Shoes, Umi Shoes, Terra Plana, Vivo Barefoot, Roc-a-bouts, Ana Vera Design, Charles River School, Caryl Community Center Project, Inspire Our Kids, The Learning Tree, Bob’s Raging, Blooming Aesthetics, and more.

Lead Designer for Indigo Line 2005-2009Designer for unstructured line 2006-2009Travel extensively to Europe and Asia for design research and development workLast design and development, 10-15 new lasts seasonally, work with model shop and engineering dept. Conceptualize constructions for utilization of new comfort conceptsDevelops and creates illustrations and drawings of new design conceptsDevelop materials working with existing & new vendors, attending trade shows and concept shopping to have full knowledge of trends in the marketWork with Brand Director on Merchandising/ line planning contribute to development & strategy for indigo team & brand developmentUpper, Footbed, Outsole and midsole design and developmentCoordinate with engineering to design and develop constructions and unitsColor Palette research and story board, assist in designing color paletteTrend research, design and develop story boards, presentation to sales force and accounts

retail management with visual merchandising focus. 4 area stores.