Robin Poulain Email & Phone Number

Toronto, On, Ca

Chicago, Illinois, Us

Scope:- Accountable for Conagra Brands P&L deliverables across complete branded and private label portfolio, for Empire, Dollarama and Giant Tiger customer base. - Detailed account list includes; Empire banners (Sobeys, Foodland, Safeway, IGA, Thrifty Foods, FreshCo/Chalo, Longos, Farmboy, Lawtons, Needs, Wholesale), Dollarama, Giant Tiger, NorthWest. - Managed portfolio is inclusive of 30 brands and over 400 SKUs, spreading across grocery, frozen and snacks/impulse categories. - Lead team of direct reports and people leaders; direct reports (6) and indirect reports (2). Team spread across Canada from Newfoundland to Calgary.

New York, Us

Scope: - Accountable for KIND Canada volume and trade targets for total snacking and breakfast portfolios inclusive of all Canadian managed customers- Detailed account list includes; Loblaws Enterprise banners inclusive of Shoppers Drug Mart, Walmart, Sobeys & Metro (all banners), Pattison Food Group, Federated Coop, London Drugs, Rexall, Longos, Giant Tiger, closeout accounts + National C&G, Foodservice, Specialty & Natural Channels. - Manage mixed model; in-house accounts, internal account managers (5), analyst (1) and multiple external broker partners.Accomplishments:- Expanded CDN sales team through hiring and onboarding two additional team members - Led alternative team through hunting and securing new business expanding distribution points - Founded monthly SLT broker meetings aligning expectations, championing scorecarding, and celebrating successes- Coached analyst on expectations for new reporting, resulting in turnkey shipment and trade dashboards deemed best in class by North American leadership- Led transition from broker managed accounts to in-house, while simultaneously creating first ever retailer/KIND director level relationships - Successfully led team through distribution gains on priority platforms including legacy and innovation lines of business- Lead bi-weekly sales huddles where expectations, dialogue, best practices, and life moments are shared- Key contributor to Canadian Leadership Team, NA Period Reviews and strategy planning insight and presentations- Food Health and Consumer Products (FHCP) SME Committee representative and best practice share group member

New York, Us

Scope:- Accountable for volume and trade targets for total snacking and breakfast portfolios for Loblaws banners including Shoppers Drug Mart, Walmart as well as National foodservice, C&G and natural channels - Manage mixed model; in-house accounts, internal account managers (3), analyst (1) and multiple external broker partnersAccomplishments:- Exceeded total portfolio NSV targets through team top line acceleration and top tier trade management- Spearheaded first BTS cross-functional post-mortem identifying best practices and clear future growth levers- Liaison between KIND and external research partner in first-to-market research and retailer roll out - Successfully listed innovation across portfolio, exceeding launch distribution expectations- Owned and drove the KIND sales planning process; streamlining strategy, forecasting and trade templates

New York, Us

Scope:- Accountable for volume and trade targets for total snacking and breakfast portfolios for National foodservice, C&G, and natural channels - Manage mixed model; in-house accounts, internal account manager (1) and multiple external broker partners Accomplishments:- Drove double digit growth in first year for all channels; turning two declining channels into growth pillars- Within months of joining; on-boarded new team and led transition of natural channel from broker managed to in-house- Strategized, launched and listed foodservice portfolio in Canada; recognized as first to market for unique starter kit - Championed customized foodservice materials driving ease of sale for distributors and purchase for end outlets- Renegotiated contracts from static fees to pay-for-performance with compulsory listings, activities and marketing metrics- Led strategic C&G innovation meetings; with 100% close rate; gaining KIND share of shelf and improved position- Maximized availability in all three channels via over-achievement of display target- Expanded KIND’s awareness and availability in foodservice channel via first time participation in partner trade shows- KIND representative for Food & Consumer Products of Canada (FCPC) Industry Affairs Committee

Dieppe, Nb, Ca

Scope: - Accountable for Sobeys national and regional West team customer P&Ls for branded and private label paper portfolio (facial/bath/towel)Accomplishments:- Negotiated Sobeys Category Optimization ‘Ask’; resulting in increased Royale national brand activity and share of shelf - Secured two incremental listings at FedCoop driving increased margin and volume throughout negotiation of a successful price increase- Identified bath leakage to club and led team in a 4P analysis to drive sales on private label business - Acted as sales lead in training and execution of new trade planning system

Dieppe, Nb, Ca

Scope:- Responsible for customer P&L for branded and private label paper (facial/bath/towel) and diapers portfolio at SDM- Owned relationship and strategy between Loblaws Brands Limited and Irving Consumer Products for private label portfolio Accomplishments:- Achieved record Royale Tiger Towel sales, through securing first ever pallet display listing, incremental everyday SKU, focused seasonal executions, and district manager outreach program- Flawlessly delivered largest private label paper assortment transition from RFP award to in store; achieving ‘best in class’ recognition from Loblaws senior management- Grew SDM facial sales to best year ever following three years of decline, through identification of new assortment needs and improved promotional timing, enabling success in key cough and cold season - Developed and implemented a ‘Seasonal Lift Calendar’, eliminating lost sales during peak consumption periods - Successfully overcame SDM promotional strategy change through proactive planning and communication with Category Director, resulting in exceeding the Joint Business Plan target- Created brief, guided agency partners, and successfully launched SDM exclusive marketing program, resulting in over-achievement of KPIs; units, basket, and trial

Senningerberg, Luxembourg, Lu

Scope:- Managed spreads, seasonal and everyday confectionery businesses at SDM nationallyAccomplishments:- Achieved first listing of in/out Nutella SKU following three years of trial from previous account managers - Secured first ever no-fee forced distribution for Nutella & Go through strong selling story and fact-based sales forecast - Listed new Tic Tac Bottle Pack through detailed front-end placement strategy, resulting in competitive de-lists- Increased inline confectionery distribution from 75% to 100% for Kinder Pink and Tic Tac Multi Pack- Negotiated customer volume alignment for participation in first ever Ferrero/SDM shopper marketing partnership- Ensured speed to market, proactively securing planogram space for innovation outside of customer timelines- Recommended an improved Ferrero seasonal sales process aimed to improve case fill rate and reduce fines

Senningerberg, Luxembourg, Lu

Scope:- Managed spreads, seasonal and everyday confectionery businesses, across three customers and six divisions (Sobeys, Metro, Longos) Accomplishments:- Received ‘Ferrero Leadership 2015 Award’ for developing and executing first ever shopper marketing event with Longo’s, gaining awareness through flyer, in-store signage, and digital media, all for a reduced negotiated cost - Launched Nutella & Go across six accounts with strong front-end placement, negotiated tribute ads and display support - Grew Nutella listings, improved shelf placement, and expanded shelf space at Sobeys by providing concise analysis and recommendations based on customer specific AC Nielsen Gold data - Strengthened Ferrero’s everyday confectionery offering at Sobeys through successfully building a Kinder Kids zone on shelf and gaining two incremental listings- Overcame objections, achieving first Ferrero CNY program, resulting in repeat purchase YOY- Increased profitability by shifting Metro and Food Basic’s seasonal displays from DSD delivery to warehouse.- Negotiated all cost increases and Sobeys Synergy Rate 1% ‘Ask’ with National Sobeys contacts

Senningerberg, Luxembourg, Lu

Scope: - Accontable for leading Pralines everyday and seasonal marketing performance including; strategy, budget, media, researchAccomplishments:- Received ‘Ferrero Leadership 2013 Award’ for collaboration with sales team to develop funding principles for participation in a Wal-Mart shopper marketing program - Developed Ferrero’s Easter long term growth vision and sales opportunity through participation on ‘Embrace Easter’ team- Launched Ferrero Rocher Canada facebook page, recognized as a global Ferrero success model for garnering +60K likes in two months with continued high engagement - Determined need state opportunities, resulting in innovation and display focused growth plan, driving double digit sell-in volume- Hired, trained and coached direct report through development of an engaging team environment

Senningerberg, Luxembourg, Lu

Scope: - Responsible for Pralines everyday and seasonal marketing performance including; strategy, budget, media, researchAccomplishments:- Grew core legacy SKU through development of first-ever consumer promotion where winning was tied to purchase - Increased consumption on Easter SKU through strategic packaging enhancement post data analysis

Luxemburg, Lu

Scope- North American lead for KIS brand (plastic refuse and storage) acting as key broker contact for all marketing and sales related materials- Responsible for ensuring North American lens on global innovationAccomplishments:- Presented to various Canadian and USA accounts; Wal-Mart, Home Depot, Canadian Tire, Target and Kmart - Utilized pricing research and retailer sales data to determine pricing strategy for launch of new ‘green’ storage line - Leveraged consumer insights to build and launch a line of children’s storage containers, resulting in white space coverage- Developed direct reports through setting clear performance objectives while providing coaching and guidance

Luxemburg, Lu

Scope- Responsible for KIS brand (plastic refuse and storage) in North America, acting as GMs right hand for all sales and marketing broker/trade initiatives Accomplishments:- Utilized consumer insights to develop concise consumer packaging with increased focus on product use- Identified both retailer and consumer needs to develop and launch a price driven/flyer focused item - Built 3 year channel exclusivity strategy focused on retailer strengths and consumer needs

Toronto, Ontario, Ca

Storage and Organization Category Management TeamAccomplishments:- Performed assortment reviews involving RFP creation, and vendor negotiations, leading to increased planogram efficiency - Analyzed data to identify key drivers of results, reporting findings and strategic recommendations to senior management

Honors Bachelor Of Arts Degree, Communications; Business Administration Option

Marketing Management Post-Graduate Certificate - Co-Op Program, Marketing & Sales

Continuing Studies Course, Business Strategy