Robin Powell Email & Phone Number

Seoul, Kr

As a member of the LG Canada Executive, responsible for leading a team of Marketing, PR and Sponsorship professionals in consistently messaging LG's "Life's Good" brand promise by strategically leveraging traditional and digital marketing tools to effectively convey our "Innovation for a Better Life" brand vision. Brand building and marketing support for our Air Solutions, Information Displays, IT, Home Appliance and Home Entertainment businesses are key areas of focus, with campaigns generated in consideration of the LG's competitive positioning and the specific needs of our B2B & B2C customer / dealer segments.

Thornhill, Ontario, Ca

With the Sym-Tech Dealer Services team, responsible for leading the development and execution of compelling marketing, product, event and external communications strategies that support automotive dealership Finance & Insurance performance while creating positive buying experiences for customers.

Key areas of focus included:•P&L management for the Canadian Consumer Products business •Ownership of achieving stated sales, profit, expense and customer engagement objectives•Digital marketing strategy execution based on extensive customer segmentation•New product introductions executed through omni-channel retail partners at the National, Regional and Independent level•Product portfolio optimization and channel distribution management •Trade terms and targeted dealer-level product assortment negotiations •Sell through of channel inventory and key-model sell-in forecasting•Promotional calendar creation and execution with channel partners•Fixture and display creation, placement and support with National and Regional accounts •Employee development and succession planning

Key areas of focus included:•Leadership of the Creative, PR, e-Commerce, Training and In-Store Retail Support teams•Digital and traditional media selection and ad placement to support Canadian campaigns•SEM and SEO strategy optimization for the brand•Community management for Facebook, Instagram, Twitter and LinkedIn channels•Public Relations and Crisis Communications management related to Sony electronics •Oversight of the company’s affiliate MBNA MasterCard program•Sponsorships, events and agency negotiations, selection and management•Contract negotiations with key marketing partners including FIFA, Coca Cola, MBNA, Rogers•CRM strategy creation and execution designed to attract, engage and retain clients•As an Executive member of the Sony Operating Committee, contributing strategically to the devolopment of mid-range plans, annual budgeting and employee communications

Key areas of focus included:•P&L responsibility for 81 stores nationally and the Sony e-commerce business•Omni-channel marketing executed consistently through Sony Stores nationally and www.sony.ca•Creating memorable in-store and on-line customer experiences to increase conversion•CRM and Social Media activities designed specifically to engage and retain clients•Customer segmentation in consideration of focus-product competitive advantages•Setting performance objectives including conversion, attachment, GM, open and CTR •Delivery of omni-channel sales, profit and customer satisfaction objectives •NPS (Net Promoter Score) achievement of 74+ for the retail and on-line sales channels•Interface with U.S. and international counterparts to gain efficiencies and share best practices •Human Resources development, formal coaching and performance management•Real estate strategy and lease negotiations •Responsibilities as an Executive on the Sony Operating Committee

Key areas of focus included:•Strategic and tactical leadership of Account Managers supporting Sony sell-in and sell-through at Future Shop and Best Buy •Negotiation of trade terms, product selection and display placement •Advertising effectiveness through both traditional and web channels•Supply chain management including sell in, sell through and channel days of supply•Acting as the Tokyo / Marketing liaise to drive promotions and launch exclusive products•Coaching, supporting and mentoring of the overall account management team•Overall account profitability

Key areas of focus included:•P&L management for the Sony Consumer Television business in Canada•Driving Sony's TV business in the CRT, PJTV, Micro Display, LCD and Plasma segments•New product launches in partnership with retail channel partners•Communication of market trends and business directives with both internal and external stakeholders •Acting as a Tokyo interface responsible for communications regarding local market conditions, business opportunities and competitive activities•Representing Sony at trade organization events including CEMC and NPD meetings

Master Of Business Administration (Mba), Business Management, Marketing, Operations, Human Resources, Strategic Planning

E-Marketing Strategies For Success

Cm, Marketing