Robin Pétel Email & Phone Number

Paris, Île-De-France, France

Paris, Ile-De-France, France

Overseeing the Call of Duty franchise in France. Responsibilities include: - Planning and bringing to life creative and innovative Marketing campaigns to support annual title release, Live Ops business & Mobile- As local brand ambassador, leading local & international cross-functional teams (PR, Sales, Trade, Digital, Supply Chain, Finance) and agencies to deliver successful business results- Managing operating plans for the COD franchise across Media, Digital, Social, Influencers, Ambassadors, Partnerships, Consumer events and Esports activations- Management of local franchise P&L- Defining local Media strategy & planning in collaboration with Media agency to translate global guidance into local environment (7-figure annual budget)- Data-driven decision-making: analyzing player data and consumer research to build local programs to maximize local in-game engagement and monetization- Products managed: Black Ops 4, COD Mobile, Modern Warfare, Warzone, Black Ops Cold War

Paris Area, France

Paris Area, France

Responsible for developing marketing programs and communications plans for the Call of Duty franchise in collaboration with local & international cross-functional teams. - Planned & deployed activities in the areas of new release programming, Live Ops content release, Media & brand content, Digital, Esports, catalogue management, consumer events.- Managed all localization processes (trailers, social posts, packaging, POS)- Managed multiple external partners including 1st parties, brand partners, retailers, agencies and influencers.- Coordinated internal Esports activities such as the Call of Duty World League.- Owned all franchise community management work within France.- Led influencer marketing and partnership opportunities by building new and managing existing relationships with influencers, pro players, local community members and more.- Products managed: Infinite Warfare, MW Remastered, WWII, Black Ops 4, COD Mobile

Paris Area, France

Working in the Emerging Markets & Central Eastern Europe Marketing team, in the Disney Interactive Business Unit.- Daily management of local distributors in ten countries across EM & CEE regions- Drove regional Marketing efforts for the Disney Infinity franchise, working closely with all internal and external stakeholders in EM & CEE to drive successful business executions (ATL & BTL, promos, consumer and trade events, etc.)- Managed operational activities, day-to-day marketing support for distributors, assets planning & delivery, localization, creative approvals.- Worked closely with Global team to develop Mobile gaming business footprint in strategic growth markets (Turkey, Middle East) and built regional marketing plans for major published titles and key licensed titles on Mobile- Issued regular digital reports & newsletters to provide critical visibility on the performance of Digital games to all key internal stakeholders in EM- Products managed: Disney Infinity 1, 2 & 3. Disney Epic Mickey 2. Club Penguin, Marvel Avengers Alliance 2, Star Wars Galaxy of Heroes, Cars (and more)

Paris Area, France

• Daily management of a portfolio of local distributors in EM & CEE• Developed commercial proposals for each specific market and negotiated sales volumes• Participated in the development of marketing strategies and their implementation in local markets• Analyzed potential markets in view of new opportunities and drafted business cases• Competitive Intelligence

Paris Area, France

• Assisted Marketing managers in building brand plans and operational executions for various IPs (including Call of Duty & Skylanders)• Management of external partners and agencies responsible for creating and localizing Marketing assets & communication tools, from initial brief to delivery (TV spots, print, online and outdoor)• Organized local & international trade shows and consumer events (Paris Games Week, Call of Duty XP in Los Angeles, CA)• Monitored Trade Marketing operations and realized support tools for Sales & Trade Marketing

United Arab Emirates

• Assisting the Marketing Manager in the areas of events, Marketing and PR activities• Development and monitoring of Marketing campaigns (OOH, print, digital, SMS) for the hotel's outlets (Spa, Bar, Restaurants)• Support activity for the Sales department (creation of communication materials, brochures, flyers)

Master Of Science (M.Sc.), Business Administration And Management, General

Activities and Societies: Media & Entertainment Society (research thesis on "New strategies and sources of growth in the video games.

Education record

Exchange with the Full-Time MBA Program