As a member of the Senior Leadership Team, I was responsible for driving sales growth, service excellence and community engagement for the retail branch network and the Bank through dynamic leadership, hands-on coaching and mentoring, targeted marketing and communications strategies and business development activities using innovation while creating efficiencies. I had success in building and leading four retail branch teams, managing over 15 employees, to achieve strategic goals and advance team members to positions of increased responsibility; creating new roles to ensure professional development paths were laid while providing additional support for client needs and daily operations. I am especially proud of the retail sales culture and program I developed and managed that led to significant deposit and asset growth during my tenure. As the Marketing Director, I was responsible for expanding the Bank’s brand awareness, promoting products and services and leveraging its long-standing commitment to the community. I designed and executed targeted marketing initiatives to drive deposit growth, expand client relationships while leveraging the Bank’s charitable giving fund for new business opportunities and increased community resources.I was an active member of the Arlington Chamber of Commerce, a member of the Virginia Bankers Association's Marketing Committee, and a graduate of Leadership Arlington.

Responsible for the development, execution and management of overall marketing strategy and budget, event planning and community development designed to strengthen the Bank’s brand awareness and drive new business to meet goals.Key successes include:Developed and managed marketing plans designed to differentiate Cardinal from its competitors and optimize growth using cross-channel promotions on social media, print, web, direct mail and local publications as well as in branch merchandising, radio and community engagement. Authored press releases announcements for quarterly earnings and community outreach, new office openings, product launches and personnel announcements. Launched and promoted new products and services such as Apple Pay, Mobile Deposit, Business Credit Cards and Treasury Management Services Program. Developed marketing plans for 4 new retail branch office openings to include product promotions, event planning and community engagement as well as managed the planning of the annual economic conference. Managed the Bank’s charitable giving fund to include an annual fundraising event, as well the promotion of individual donations and grants to nonprofit organizations

Developed and managed strategic initiatives as part of the Bank's annual marketing and PR plan and budget. Coordinated all marketing efforts and internal operational set up for over 20 new branch openingsand community involvement.Key successes include: Built Retail Administration and Marketing departments from the ground up, hiring staff, allocating resources to support growing branch network and to drive new business to meet strategic goals. Created and managed multi-channel marketing plan to support corporate initiatives for loan and deposit growth that included print advertising, web, direct mail, in branch promotions and community outreach. Created, launched and managed the Bank’s charitable giving program, growing efforts from $50K to $200K in donations, while leveraging the program for new business opportunities. Directed all facets of day-to-day branch management of the Bank’s flagship branch to include business development, operational management, staff development, coaching, training and communityengagement