Robin Ross Email & Phone Number

New York City Metropolitan Area

As I continued to ensure the success of the J.Crew corporate brand’s creative teams, I overhauled Madewell’s operational framework to transform outdated processes into efficient, cutting-edge systems. I spearheaded a complete restructure of the team’s organizational model and creative workflows, clearly outlining future production needs and implementing new levels of leadership to motivate the performance of a multi-disciplinary team. Under my leadership, Madewell’s creative team successfully established new consumer marketing channels, accelerated all stages of project delivery, and maintained a culture rooted in inter-team collaboration and professional development.

I ascended through successive levels of leadership to oversee the operational health of a complex, multi-brand retail business. Building upon processes, systems, and guidelines I had established in my early career, I guided the J.Crew brand’s entry into the digital advertising space, updating systems and workflows across multiple creative teams to create a consistent brand experience across print, web, email, social, and in-store channels. By building and maintaining consistent expectations throughout the end-to-end content production cycle, I helped enhance the department’s capabilities and drive the success of integrated marketing campaigns, digital programs and experiences, and customer engagement initiatives.