Lecturer at Jindal Global Business School, OP Jindal Global University, in the area of marketing. PhD candidate (Thesis submitted) at the Indian Institute of Management Jammu in the area of Marketing. Founder and Director of ReMaestro Academy Pvt. limited (https://remaestroacademy.com/) with an aim of 'Refining Research and Mastering Global Scholarship' among scholars through cutting-edge research guidance.My research interest lies in the areas of online reviews and online retailing. Specifically, I work on issues related to online consumer review, consumer confusion, mindfulness, information quality, and indecisiveness in online retailing. I am a mixed methods researcher with methodological proficiency in qualitative and quantitative research. My papers have been accepted and appeared in peer-reviewed international reputed journals. I serve as an active reviewer for numerous esteemed marketing journals.Furthermore, my work has been accepted and presented at various academic conferences, consortiums and seminars, including the AMS WMC- Mauritius 2024, AMA-IMA Sheth Consortium- Bangalore 2023, AMS conference-US 2022, and NASMEI-Chennai conference 2021. Before a PhD program, I worked with the Indian Institute of Management Kozhikode as an academic associate (2019-2020) and assistant professor in commerce at Saint Berchman's College Changanacherry, Kerala (2017-2019). I hold an MPhil and post-graduate degree in commerce from Mahatma Gandhi University Kerala.