• Lead Generation and Sales Support: Successfully led a lead gen team and provided sales support to help generate closed deals of over $7 mn• Brand Awareness: Led efforts to help saturate awareness of the Claris Companion brand among target organizations in Florida, California and other key states in the U.S. • Go-To Market Strategy: Assisted in the development and positioning of the Claris Companion product for the IDD market and continue to refine the same.• Market Research: Led efforts to obtain market and customer intelligence on both B2C and B2B fronts. Insights gathered through this research have helped better refine the company's B2C strategy, identify new sources of funding for B2B customers, and adopt a nationwide strategy for market penetration.• Partner Strategies: Identified and engaged with government lobbyists in key states to close statewide contracts.• B2C Digital Marketing: Led and managed an offshore digital marketing team to refine an e-commerce and brand awareness strategy based on Google Search.• Event Management: Successfully managed 10+ sponsored events in the aging and senior care realm across the United States

Hired as Marketing Lead refine marketing processes and functions spanning digital marketing, SEO and SEM, paid social media, and display advertising campaigns. Created structure for B2C and B2B marketing initiatives. Developed fully formed ICPs to build highly targeted outbound marketing motions. • Generated $500K (closed $100K as of August) in pipeline with a cost/MQL of $40 by creating a targeted and resonant five-step multichannel B2B campaign using LinkedIn, email, and paid ads.• Increased virtual physiotherapy consultations by over 100% QoQ by improving social media presence and creating and running Google Ad campaigns focused on buying personas/preferences of B2C ICPs.• Developed a wellness and educational series "Phyx it with Dr. Jimmy Feng" that grew social media engagement on LinkedIn 3x YoY.• Generated Canada-wide attention from potential partners and investors by leading company to Accenture HTIC finals.• Led a marketing team of three and collaborated with product manager, graphic designer, and a business development manager to drive sales lead strategies.

Managed influencer outreach, negotiation, and contracting. Led and analyzed performance of IM campaigns. Generated influencer-branded content and programs to maximize ROI and achieve campaign KPIs. • Closed Influencer Marketing Contracts bringing in $10,000 worth of recurring monthly revenue for healthcare professionals in the dental and wellness industries.

• Managed multiple campaigns from planning to execution, including contributing ideas for tactical activities and content. Created content for social media, paid ads, email, community, and other channels

Drove advertising growth, provided marketing solutions, wrote copy, and developed customer-centric campaigns for clients. Measured client campaign and marketing success. Managed Twitter, Facebook, and LinkedIn accounts for key clients. Created, executed, and optimized SEO and SEM strategy.• Boosted Google Ad conversions by +100% month-over-month for Speech Privacy Systems; result crucial in client tripling spend from $5K/M to $15K/M.• Managed an influencer marketing campaign worth $20K/M for the US power equipment company ECHO.• Led PPC/SEO campaigns with monthly spend ranging from $3K to $14K, including strategizing and creating campaigns from scratch, landing page design, and organic campaign insight. • Handled SEO tasks for all PPC clients, including creation of organic search strategy, content management, and optimizing WordPress accounts content with best SEO practices. • Built SEM campaigns, including developing tailored search strategy, keyword and competitor research, landing page design, and reports.

Worked with regional sales reps to strategize and implement a social media “lead farming” tactic that was added to company’s marketing plan. Worked with data specialist to create a targeted social media and email campaign to identify and engage relevant partnerships. • Devised video marketing strategy to develop social media presence of the cosmetic wholesaler. • Engaged buyers and partners through email marketing campaigns to strengthen relations and obtain feedback.

Created branding and social media marketing plan for the upcoming concert series and foundation. Created Wordpress website including branding and content plan.• Met with partners and other stakeholders to discuss and develop program growth.• Provided analytical insight for development of business plan.