E-CONTENT STRATEGIST MANAGERExpert in advising CPG/OTC companies on how to maximize sales & growth on the digital shelf. Design innovative E-tail content for major household brands creating optimized product page content that drives page views and conversion across all SKU’s with omni-channel retailers. Direct clients to focus on the customer journey in the e-tailing space and offer solutions to have a competitive advantage in the Ecommerce marketplace. Evaluate client content and draft creative briefs which include SEO plans,product descriptions and Enhanced Product Detail Pages. Design Amazon Stores, Walmart billboards and banners for clients. Proven results of increase in unit sales from 20% to 2,400% per SKU through implementation of agency content. Oversee in-house and remote designers and manage workflow in the studio to meet deadlines. Manage creative assets and workflow in various digital marketing channels. Work with clients to seamlessly syndicate content to all omni-channel platforms. Always provide best-in-class practices and content for all Montclairity clients.

MARKETING/ ECOMMERCE DIRECTOR: Dynamic Leadership Role In All Aspects of Business Development, Digital Marketing and Revenue Generation• Jumpstarted stagnant startup to a thriving revenue generating business in a competitive arena.• Managed all aspects of planning, business development, direct marketing and revenue generation with sound business acumen by surpassing revenue goals in an entrepreneurial environment.• Streamlined processes of driving awareness, site traffic, leads and ecommerce sales with the implementation of a branding strategy/reputation. • Created and developed private label product to create line extensions while maintaining integrity of the brand.• Managed SEO campaigns, coordinated development of new website, and designed Amazon store in Amazon Seller Central.

Graphic Design, Brand Marketing, Business Marketing•Established an event planning and branding company targeting niche consumer markets. Designed merchandise & custom logos for clients and events. •Developed strategic partnerships with suppliers and vendors to deliver high quality products and services within budget. •Responsible for all aspects of business development, client relations, product design & execution, budget management, sales forecasting and revenue measurement, as well as contingency planning based on shifting market requirements.

Owner/Designer•Created a new infant clothing line that started as a small home business and grew to national retail distribution within first year of business launch. •Managed all aspects of design, product development and sales to small boutiques and major department stores, such as Nordstrom, Bloomingdale’s, Neiman Marcus and Denny’s Children’s Wear. --•Researched market trends and competitive analysis to continue expanding product lines that met customer and retailer needs each season. •Developed and presented marketing material and product samples that drove profitable account acquisitions. Continued to grow business each year through innovative product launches, more efficient inventory management and creative sales promotions. •Sold business at 7x sales revenue.

PRODUCT DEVELOPMENT MANAGER: GREW TALBOTS KIDS PRIVATE LABEL LINE FROM A CATALOG BUSINESS TO A 70+ STORE CHAIN.• Created new product development process of Talbot’s private label lines including Talbots Kids, Accessories and Shoes. Created seasonal color palettes and directed overall print and pattern direction for the season.• Shopped European and domestic markets for color and fashion trends while maintaining the integrity of the brand.• Executed overall merchandising vision as line was designed. Managed all lab dip and fabric approvals. Worked with technical staff on fittings and garment construction.• Worked with CAD artists on print and pattern direction to meet buyer objectives.• Traveled overseas to negotiate pricing and minimums once line was conceptualized. Sourced product with strong factory and vendor partnerships.• Conducted competitive market analysis to position Talbots products in the marketplace.• Supervised and mentored assistants to promotion through delegation of responsibility.