Robin Wade Email & Phone Number

Fayetteville, Ny, Us

Syracuse, New York, Us

Create and implement digital strategies that direct the vision and development of the university’s marketing digital goals. Responsible for the University’s flagship digital properties, including all social media platforms, UI/UX and digital development. Partner with University schools, colleges and business units to analyze needs, provide insight, guidance, and implement solutions for websites based on the university's digital strategy and governance. Manage teams of digital and social media strategists, interactive designers and web developers to implement projects on time and within budget. Advise on media buying and digital marketing spend. Maintain and improve the university’s digital communications architecture and strategies. Lead planning and implementation efforts using the University's editorial content and the data derived from digital platforms to thoughtfully engage its diverse audiences with a deep understanding of the spectrum of digital marketing.

Syracuse, New York, Us

Lead Central Marketing’s digital strategy team of three, defining scope and recommendations for the University's flagship digital properties and partner websites. Play a critical role in partner engagements, serving as a digital strategy advisor and subject matter expert. Serve as a thought leader in aligning digital marketing strategy with business goals and objectives. Lead high-level discussions to make recommendations based on the goals of the University and its entities. Act as a key ally and partner to schools, colleges and administrative units as they solidify and enhance their digital presence. Serve as a leader and mentor within the digital team.

Founder and owner of successful communications consulting company, specializing in strategy, design, branding and usability. Managed and performed all levels of service, including research, writing, design, development, social media and metric tracking for companies of all sizes and industries. Developed search engine marketing strategy, created successful ad campaigns and delivered monthly performance reports for multiple clients. Grew company despite difficult economic environment. - Led the complete redesign and development of the global intranet for Tellabs, Inc., a leader in the telecommunications industry, upgrading to latest version of SharePoint and transforming the way employees worked. Conducted focus groups, interviews and usability testing with international audiences.- Managed the overhaul of the Banco Popular intranet, including requirements gathering, usability testing, site mapping, UI/UX, development and metrics.

Long Beach, Ca, Us

Develop, direct and execute vision and strategic direction for both internal and external digital communications for both Chancellor’s Office and CSU systemwide initiatives. Lead nine-person team and multiple freelance and contract employees responsible for content creation, design and development of high-profile and impactful projects, such as Calstate.edu, How to Get to College and CSYou, the CSU’s first systemwide employee intranet. Consult and collaborate with leaders across the system to develop strategy and establish solutions for greatest impact

Chicago,, Il, Us

Developed strategic communications and managed daily operation of Sears' corporate intranet, available to nearly 275,000 employees nationwide.- Managed re‐launch of enterprise portal, transforming the existing intranet from a standard, static home page to a dynamic, personalized gateway to all of Sears web‐based content and applications- Developed two‐way, on‐line communication vehicle to cascade customer comments to all Full‐line store associates. No existing method of communication was in place- Developed guidelines for new and existing intranet web sites developing consistency and reducing production time for internal sites

Chicago, Il, Us

Oversaw both long‐term strategic vision and daily operations of United's corporate intranet, available to over 130,000 employees and retirees worldwide. Initial and ongoing point of contact for all intranet projects. Partnered with senior management, internal and external business units, designers and programmers to develop and maintain strategic, corporate‐branded, highly‐available internal websites. Continuously evaluated timeliness, relevance, effectiveness and accuracy of content and offer creative communication solutions. Collaborated with IT division to ensure consistent and streamlined delivery to end user.

Directed design decisions and project vision for web‐based software training program. Created and prepared content for program, including photography and illustrations, 3‐D images, animations and audio production. Designed, programmed and maintained web sites for company and external clients.

Designed monthly magazines, marketing collateral material and career guides for nearly 200 universities in U.S. and Canada. Provided creative direction for all publications. Coordinated placement of advertisements, and conducted extensive troubleshooting, proofreading and trafficking for all publications.- Coordinated redesign of entire suite of publications first year of hire.