Having earned a Master's degree in Business Administration with a specialization in financial management / corporate finance, along with gaining substantial experience in overseeing finances for various companies, I have recently reignited my passion for the field. This led me to co-managing corporate finance boutique HLTHS. Apart from catering to a diverse client base, we are in the process of carving out our unique point of view and identity within financial services.

I help brands and their organizations to cut through the noise across four strategic territories:- Brand: Positioning & Purpose- Creative: Creative Platform- Digital: Social, Go-to-Market & Metaverse, Tokenization & Decentralized Community- Partnership: Talent/Brand Partnerships & Ambassador Program

Label: MeMo² - Europe's #1 Crossmedia Effect Tracking Agency

Responsible for creative strategy of the agency's global roster of clients. Developed and presented new propositions, pitches and gave workshops across a range of industries. Some of the brands I've worked with:▪ Budweiser & Leffe (AbInBev)▪ Heinz (Kraft Heinz)▪ Just Eat Takeaway▪ Tony's Chocolonely▪ Nationale Nederlanden & NN Group▪ The Ocean Cleanup▪ Lapierre, Ghost, Raleigh (Accell Group)

I spent nearly six years at Don't Say Nothing. In this period, I helped grow the company from a three-man social media startup to a full-service advertising agency with international accounts and projects.In this period I had two major distinguishable roles. One of them was working as a strategist developing our client's campaigns, and the other one being managing director (and later partner), responsible for all agency operations.

I was responsible for our client's strategic brand growth, as well as developing brand- and campaign strategies. We worked for brands such as:▪Bacardi, Moët Hennessy▪Hero Netherlands & Group: Hero Cassis, Hero Jams, Hero Baby, Semper, B'tween▪TomTom▪Municipality of AmsterdamOn agency operations side, responsible for all staff, freelancers and agency stakeholders. Working on the strategic direction of our agency, our P&L and general profitability.

Providing insights and research for digital campaigns and developing strategy for brands such as Bacardi, Martini, Eristoff, Hennessy, Universal Pictures, Casio and America Today.