Under my leadership in branding British Airways has been ranked the most engaging/recognized foreign airline for three consecutive year, and second only to AirChina amongst 14 major competitors. Overseeing marketing and PR activities in the region such as: Media buying, corporate/crisis comms,sponsorships/ partnerships, merchandise and direct sales on ba.com.I was the corporate spokesperson for British Airways in the region and receive regular professional media training including crisis simulations.Heading a regional marketing communications team of ten (in house and agencies), I have initiated and executed successful campaigns for the mainland China and Hong Kong markets: Annual campaigns on social media, tactical sales for November 11th ‘Singles Day’, 80th anniversary of BA flying to Hong Kong, launch of China-based cabin crew base.I initiated and co-created with Ogilvy PR the “Flying the Nest” which won the Gold Award in advertising category of the In2 SABRE Asia-Pacific Awards 2016Established /maintained successful partnerships and sponsorships: VisitBritain, the Ritz Hotel London, Avis and in February 2018 working with Table Tennis England and the International Table Tennis Association, I signedBritish Airways as the exclusive airline partner for the Table Tennis Team World Cup in London. The event generated over 200 million viewers for our brand on broadcasting channels across 119 countries.I led successful cross-marketing campaigns with major film studios such as Sony Pictures and Warner Brothers for joint promotion of blockbusters: Passengers, Peter Rabbit, Blade Runner 2049 and ‘Fantastic Beast: The Crimes of Grindelwald’. My responsibilities also include overseeing marketing events / road shows for mainland and Hong Kong: including the GREAT Festival of Innovation in Hong Kong featuring our CEO Alex Cruz and in November 2018 the first ‘China International Import Expo’ (CIIE) in Shanghai attended by senior Chinese and UK government officials.

I chose to study at the University of Exeter Business School to equip myself with the professional tools and qualifications for my future career to reach further levels. The MSc programme will develop my understanding of the theory of marketing as well as a broad range of managerial skills and knowledge for contributing to a global economy. The core modules and optional modules are augmented by specialist to enable me to develop my knowledge and skill sets to suit broader interests and potential opportunities.

Focusing on providing digital communication solutions for clients who need advice on managing their on-line community and social network appearance in Chinese SNS environment.

In charge of communications with international media, including journalists based in China and in San Francisco/Silicon Valley including Wall Street Journal, Bloomberg as well as other international media covering Tudou and China's Internet and media sectors.

• Specialized in digital media, media relations, account service and event management. • Responsibility included pitching stories and maintaining good relations with the most influential journalists and bloggers in China• Managed relations with leading industry and mass-media press, both print and online. • Key clients included Rolls-Royce Motor Cars. From January 2010 I served as the principal contact point between Rolls-Royce Motor Cars and the Chinese media. • Other clients I supported/managing include leading luxury brands such as Burberry, Martell, Prada, Swatch, Tissot, Tudor and Vertu. • Promoted twice while at Ogilvy to the position of Senior Associate

After a three-month internship, I was hired full time by US-based PR firm Ketchum as PR Coordinator in June 2007. I served clients such as Accor, Discovery Channel, FedEx, Lenovo, McDonald's, FedEx, NokiaSiemens Networks, Regent Hotels, Visa and Voith. Working closely with colleagues I successfully executed a number of large PR events. Throughout