Robin W. Email & Phone Number

Managing channel marketing for EU countries, based in Germany:• Develop and execute channel marketing strategies for all product categories by aligning with China HQ• Process implementation and optimization for Budget allocation, partner and activity choice, measurability etc.• Cascading learnings to other countries• Supporting partners and sales teams by participating in client meetings and events across the EU🔗 Feel free to connect with me if you're in the industry… Show more Managing channel marketing for EU countries, based in Germany:• Develop and execute channel marketing strategies for all product categories by aligning with China HQ• Process implementation and optimization for Budget allocation, partner and activity choice, measurability etc.• Cascading learnings to other countries• Supporting partners and sales teams by participating in client meetings and events across the EU🔗 Feel free to connect with me if you're in the industry and interested in discussing marketing, growth strategies, or potential collaborations. I’m always open to new insights and connections! Show less

Ahrensburg, Schleswig-Holstein, Deutschland

• Took over the deputy coordination of the B2B marketing team in collaboration with Head of SMB & Consumer Sales during maternity leave of the Head of B2B Marketing.• Guided and led the team of trainees, apprentices, dual students, juniors and specialist to improve marketing processes, the development of the B2B partner portal, Acer's Device and Software-as-a-Service solutions and the localization of global initiatives such as Content Marketing, TradeIn or Smartfinancing solutions to ensure… Show more • Took over the deputy coordination of the B2B marketing team in collaboration with Head of SMB & Consumer Sales during maternity leave of the Head of B2B Marketing.• Guided and led the team of trainees, apprentices, dual students, juniors and specialist to improve marketing processes, the development of the B2B partner portal, Acer's Device and Software-as-a-Service solutions and the localization of global initiatives such as Content Marketing, TradeIn or Smartfinancing solutions to ensure optimized B2B communication in DACH.• Spearheaded the onboarding of a new agency to innovate Acer's digital marketing. Overhauled target audience definition, planning, innovative analytics. Explored new marketing channels, and future website structure to fine-tune B2B marketing strategy. • Acquired professional video equipment and took over the production and post-production of corporate films for B2B & B2C Marketing. Relized product videos, event recap videos, short movies, video ads for social and programmatic advertising and employee photos for the sales department.• Organized a channel event with 120 guests where acer's b2b portfolio for industry, healthcare (medical technology of AOPEN), education, sustainability and e-mobility was presented Show less

• Responsible for B2B marketing activities for DE for our corporate and education portfolio, reporting directy to the Head of Marketing.• Defined, planned, and coordinated alliance, revenue-based, and general OPEX marketing funds for the DACH Region, to enable B2B brand building and lead generation through direct B2B & B2C and channel partner campaigns in-line with Acers global guidelines. (Highlight: National student notebook B2C campaign for TM Spin B3)• Localized international… Show more • Responsible for B2B marketing activities for DE for our corporate and education portfolio, reporting directy to the Head of Marketing.• Defined, planned, and coordinated alliance, revenue-based, and general OPEX marketing funds for the DACH Region, to enable B2B brand building and lead generation through direct B2B & B2C and channel partner campaigns in-line with Acers global guidelines. (Highlight: National student notebook B2C campaign for TM Spin B3)• Localized international campaigns, integrated channel media communication and commercial PR.• Realized digital and in person events at channel partners conventions or major industry traid fairs. (Education, Distributor, retailer and Acer fairs including highlights like: 1) Digital education kick-off as a live stream 2) Fully digital distributor fair during corona 3) Digital round table with Google and experts on Acer's Device as a Service offering.)• Creation of digital graphics, print materials, sales support material, website content and video assets.• Close cooperation with EMEA marketing headquarters in Lugano.• Fun fact: Led Acer's dragon boat team across the finish line in a time under one minute for the first time in the history of participation 🏆 Show less

Hamburg Und Umgebung, Deutschland

▪ Received a promotion after Master graduation of dual studies in marketing & sales.▪ Responsible for the new business lead generation in Germany reporting directly to Head of Consulting and Management, guiding the New Business Team (Interns, Juniors, Midlevel)▪ Developed strategic sales channels and evaluated reporting of sales funnel via CRM-systems (Pipedrive & Salesforce)▪ Planning and implementation of trade fairs with up to 30 sales reps for new business, gen. (DMEXCO, OMR… Show more ▪ Received a promotion after Master graduation of dual studies in marketing & sales.▪ Responsible for the new business lead generation in Germany reporting directly to Head of Consulting and Management, guiding the New Business Team (Interns, Juniors, Midlevel)▪ Developed strategic sales channels and evaluated reporting of sales funnel via CRM-systems (Pipedrive & Salesforce)▪ Planning and implementation of trade fairs with up to 30 sales reps for new business, gen. (DMEXCO, OMR, D3CON)Videobeat is a full-service video marketing agency that redefines video advertising by combining creative and media with data-driven technologies to enhance the user experience and increase campaign impact. Joining the company at an early stage, the start-up grew exponentially from 15 to roughly 70 people, opened several offices abroad and started developing its own TV attribution software for Direct Response TV. Winning multiple clients, the company was acquired by the agency network Dentsu Aegis. Show less

Hamburg Und Umgebung, Deutschland

▪ Switched to the Biz. Dev. Team for new business, sales development and marketing.▪ Introduction and execution of marketing activities, event and speaker slot plans. ▪ Implementation and execution of e-mail marketing (Woodpecker) and CRM (Teamleader, Pipedrive) automation (Zapier)▪ Executed Brand renovation by implementing a new visual identity / corporate CI for web, presentations and marketing.▪ Support and guidance of international offices (US, UK, FR)

Hamburg Und Umgebung, Deutschland

Execution of a dual full-time study program in addition to the permanent position in the consulting department incl. change of department to the new business team:Biz Dev:▪ Introduction and execution of marketing and event plans.▪ Implementation and execution of e-mail marketing and CRM automization (acquisition)▪ Design and creation of marketing assets and corporate CISales / Consulting:▪ New Biz acquisition (B2B)▪ Offer preparation & Conducting contract… Show more Execution of a dual full-time study program in addition to the permanent position in the consulting department incl. change of department to the new business team:Biz Dev:▪ Introduction and execution of marketing and event plans.▪ Implementation and execution of e-mail marketing and CRM automization (acquisition)▪ Design and creation of marketing assets and corporate CISales / Consulting:▪ New Biz acquisition (B2B)▪ Offer preparation & Conducting contract negotiations▪ Consulting and project management of acquired customers▪ Realization of online video and TV productions and media campaigns▪ Support and guidance of international offices▪ Direct collaboration with Director Client Services, DE Show less

Hamburg Und Umgebung, Deutschland

Hamburg Und Umgebung, Deutschland

Berlin Und Umgebung, Deutschland

Part of Axel Springer SEWorking with Brand Managers of Welt and Welt am Sonntag before these newspaper brands were merged with N24's TV Channel

Master Of Arts, Integrated Study Programme, Marketing And Sales Management, Key Account Management, Entrepreneurship, 1,8

Activities and Societies: Entrepreneursclub, Financial Network for Excellence e.V. Master's thesis (1,6): Digital business model.

Bachelor Of Arts, Business Administration, Marketing & Digital Media, 2,2

Activities and Societies: AIESEC Lüneburg, Communications Team Member, http://aiesec.org/