Robina Crouch Email & Phone Number

Brisbane, Australia

Reporting to the Director, and working collaboratively with the Creative Director and Finance Manager I manage and prioritise business operations to drive high standards of performance across multidisciplinary teams in a dynamic, deadline driven fashion design environment. Leading, mentoring and training a team, including accountability for recruitment, operational HR and workforce planning, I concurrently oversee retail, e-commerce, design, production and dispatch teams to drive execution of business strategies, and distribution channel, wholesale and retail store supply chain and logistics plans to meet delivery deadlines, agreed sales targets and strategic business objectives.

Brisbane, Australia

Developing, planning and executing the launch of a new Australian women’s fashion brand of apparel and accessories successfully led business operations from strategic planning through to achievement of sales, market share and profit growth targets. Researching and analyzing market needs and trends across the Australian women’s fashion market I developed strategies, forecasts and plans that informed creative design, sampling, fittings, production costing, procurement and business development; and developed comprehensive sales and marketing strategies, plans and initiatives that integrated the business web site, and social media tools to successfully generate brand awareness, and deliver loyalty/ product marketing campaigns that achieved sales targets.

Brisbane

Committed to student-centred teaching and learning, as Lecturer I engaged students, implemented best practice and experiential teaching techniques, and integrated technology to deliver lectures, advice and mentoring that built student capability, improved academic achievement and fashion industry career pathways for students enrolled in applied design units.

Sydney, Australia

As Designer I led development, planning and delivery of the Seduce women’s wear range of up to 500 styles per annum, and achievement of strategic objectives by setting the creative direction, delivering monthly range books, storyboards and production, monitoring QA/ QC, and working collaboratively with offshore suppliers/ manufacturers to negotiate and achieve on-time and on-budget delivery of collections that achieved profit targets. Working collaboratively at all levels of operations I was able to coordinate, monitor and drive end-to-end creative design processes, executive presentations, operational outcomes and approvals that achieved deadlines and strategic objectives, and exceeded organisational performance, market share and profit growth targets for Eveningwear, Knitwear, and Urban Career wear Divisions.