Account Supervisor, Client Services
Chicago, Il
Account manager in Edelman's Digital practice with extensive social media experience on the Hilton HHonors, Conrad Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Kimberly-Clark (Huggies, Pull-Ups, GoodNites), Butterball and Nutro accounts.Oversee community and embassy management for clients on Facebook, Twitter, Tumblr Provide strategic counsel on commercial programs for clients including, blogger conference sponsorships, social media messaging, reputation/crisis management and sustaining/maintaining positive blogger relationships on behalf of brands.Manager to five junior staff (AAE-SAE level); staff and facilitate performance reviews.Strategic counsel and community management of Huggies Facebook page increased brand’s online community by 138,000 fans, an increase in connection growth by 1,600% in 1 year. Developed and managed launch of innovative Tumblr blog for Huggies brand ("Highchair Critics") to establish brand as an early adopter and industry leader on the platform, spur brand conversation and positive sentiment among Millennial moms. Extensive experience managing cross-functional team members (interactive, design, copywriting, media, video production). Administer and monitor budgets of up to $500K for each program.