Robin Alcantara Email & Phone Number

Yaamava' Resort & Casino is a world-class, award-winning resort and casino on the San Manuel Reservation in San Bernardino, California. It is owned and operated by the San Manuel Band of Mission Indians, a tribe rich with history in Southern California, dedicated to preserving their community's culture, history, and supporting surrounding and Native communities.I develop strategies to advance and implement social responsibility initiatives and objectives. Lead public affairs and public relations efforts for three tribal government operation departments and a Forbes Five-Star Spa and Four-Star property, and five casino operations departments.My role is to provide strategic opportunities to advance the Tribe's brand awareness and develop brand equity to strengthen local and national relationships. Implement community and media events to build strong relationships with community organizations and government agencies.Highlights: PR contact for internal departments and external audiences and stakeholders. Relationship building with community organizations, businesses, and government entities to promote the venue and advance the goals of the Yaamava’ in the community. Build a network of relationships with media to generate favorable press coverage and messaging. Pitch stories to local, regional, and national media and collaborate with Brand Marketing for key messaging. Implement a prestigious and reputable award program to advance business attributes.

Highland, Ca

Spearheaded developing and managing a community sponsorship program to expand and strengthen theengagement of local community groups and businesses to meet local community needs. Recruited, selected, and hired team members and supported their professional development.Highlights:• Introduced and managed a community engagement program creating stronger community relations and introduced a unique program providing meals, trash removal, and no-cost professional services.• Built internal and external relationships and collaborated with Brand Marketing and Executive Leadership to identify and expand a network of relationships.• Created new program procedures and applicant guidelines including the first sponsorship application for the program gathering information required to vet requests and expand active communitypartnerships.• Managed a team member giving program for 7,500 employees, and identified and provided volunteer opportunities; a program that generated $100,000 to $300,000 annually in campaign fundraising and over 3,000 volunteer hours annually. • Lead giving campaigns with matching gift elements from patrons.• Expanded corporate social responsibility and giving initiatives in outer market communities to increase goodwill and develop relationships. • Managed over $4 million in grants and sponsorships and managed the annual program budget.• Successfully negotiated sponsorship entitlements for 100+ community partnerships.

Promoted the Tribe's culture and mission of the Tribal Government through public and tribal community events. I worked with the executive director and public affairs managers to implement the direction and execution of media strategies, public relations, and social media. Developed relationships with government agencies and elected leaders to host intergovernmental meetings and reservation tours. Recruited, on-boarded, and mentored members of the Public Affairs and Government Affairs teams.Highlights:• Communicated business initiatives, set clear team goals, and provided a culture of team member growth.• Communications Lead of the Employee Engagement Committee to deliver messaging from executive leadership to 7,500 team members.• Co-chaired the Global Gaming Women Engagement Committee, creating stronger networks across the enterprise.• Improved brand visibility with strategic and impactful social media messaging.• Increased public support for economic development and philanthropic initiatives.• Engaged with state, local, and regional governments to promote engagement with the Tribe on critical issues.• Promoted cultural and community events, generating greater awareness and a sense of community.

As a bussing (transportation) assistant at SMIBC, I research topics for discussion to create content for the monthly coordinator newsletter; regularly update vendor contact information; provide excellent customer service to all guests; maintain positive and effective communication with vendors; assist Spanish speaking coordinators and guests; and complete day to day duties for effective department operations.

San Bernardino, Ca

I am the first to hold this position at the organization making my duties open to additions at any time. As of currently, my responsibilities have, and do, involve the following: creating and executing a public relations campaign to gain a millennial generation audience; participating in local community events; recruiting and training additional public relations team members; creating and maintaining a social media presence; creating a media kit; monitoring social media content for accuracy and relevance; and continuous research to understand the restrictions and potentials for non-profits.

• Provide meals and gifts to families during the holiday season, leveraging relationships with businesses. • Created online interaction between listeners and on-air personalities by maintaining social media and blog content.• Created and organized holiday donation events and requested promotional materials from record company labels for listener distribution.• Edited music for the on-air play and accommodated recording artists during visits. • Ensured fulfillment of entitlements by reviewing client contracts.• Created a team schedule for events.• Developed excellent working relationships with record label representatives to negotiate mutually beneficial sponsorship entitlements for on-air programming and promotions.

Master Of Arts - Ma, Public Relations/Image Management

The PR Program at CBU challenges students to think critically and develop applicable strategic, writing, branding, and other.

Certificate, Tribal Administration

The Tribal Administration Certificate Program challenges students to consider many perspectives to historical and current cases that have.

Bachelor Of Arts, Communication Studies, Overall G.P.A. 3.2

Activities and Societies: Lambda Pi Eta- Honor Society, Sigma Alpha Pi- Honor Society, Coyote Chronicle, PRSSAThe diverse student.