Robin Wilson Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Crafted and executed multi-channel, data-driven marketing strategies focused on lead generation, funnel conversion, and strengthening brand affinity in both B2B and B2C markets. Took ownership of measuring and reporting program performance, developing new dashboards and reports to enhance analysis and communication with stakeholders. Collaborating with cross-functional teams, agencies, and sales leaders, I defined business objectives, client segments, and market positioning to improve conversions. Additionally, led new product launches and co-managed change initiatives, driving an average monthly revenue increase of $250K through optimization and customer segmentation strategies, as well as boosting lead generation by 25% year-over-year through targeted paid search initiatives.

Toronto, Ontario, Canada

Served as the end-to-end owner of product and brand marketing programs, overseeing content creation, channel execution, and performance reporting. By optimizing client journeys and enhancing SEO through engagement drop-off analysis with Google Analytics and CRM, I developed new processes and reports that streamlined efforts across multiple departments. Led impactful multi-channel product launch campaigns and promotional initiatives for both new and existing products, with one campaign resulting in doubled website traffic and a 145% year-over-year sales increase from a Cyber Monday program. Additionally, I grew social media channels by 52% on Instagram and 43% on LinkedIn, while increasing email open rates by 15%.

Canada

Development of marketing communication strategies and customer journey roadmaps for companies, based on desired business goals (brand awareness, product launches, digital engagement, customer acquisition etc). Assisting on content such as asset and copy development to help convey holistic brand messaging across all marketing channels.

Toronto, Canada Area

Overseeing all wholesale and partnership marketing initiatives for Calvin Klein, Tommy Hilfiger and Heritage Brands in Canada. Working cross-functionally with sales, planning and corporate teams on all marketing communication strategies for both online and in-store projects. Leading branded efforts that support and enhance corporate and individual brand positioning, in order to deliver on business targets.

Toronto, Canada Area

PVH owns and leverages a diversified portfolio of brands — including Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo, Warner's and Olga, as well as numerous other owned and licensed brands — and markets them globally.

Toronto, Canada Area

Oversaw digital marketing projects, partnership growth, media relations and sports marketing initiatives. Fostered the significant development of the regional marketing team, as well as grew outreach profits and community participation, substantially.

Toronto, Ontario, Canada

Creative writing and story-telling of new events and product launches in and around Toronto.

Malaparte At The Tiff Belllightbox & Toronto Board Of Trade

Fundamental role in the opening and launch of Oliver & Bonacini Events. Lead Manager throughout the opening years of Toronto's International Film Festival building (TIFF Bell Lightbox). Executed corporate conferences, trade shows, press junkets, weddings, product launches and other special events held at multiple venues under the O&B umbrella.

Oliver & Bonacini Cafe Grill, Bayview Village | Jump Cafe & Bar

Brand Management

Finance of Brand Management

Postgraduate, Marketing, Honors

Pearson Canada Co-op Award Recipient

Bachelor Of Commerce - Bcom, Business/Commerce, General

Activities and Societies: Semester Abroad - Australia

Semester Abroad, Hospitality