Robin Rockey, Apr Email & Phone Number

Robin Rockey leads the team at RockSpark Communications + Marketing, a full-service agency with expertise in a wide range of communications disciplines, including public relations, marketing, advertising, media relations, internal communications and digital and social media management. RockSpark specializes in government communications and public relations consulting. Connect with us today at www.RockSpark.com.

Robin Rockey has served on multiple national, state and regional boards of directors and in leadership and advisory positions in the public relations and communications arena, including the following roles:- California Association of Public Information Officials, Education & Development Chair- Universal Accreditation Board, Board of Directors. The Universal Accreditation Board is the national board that oversees the Accreditation in Public Relations credential, the gold standard for PR professionals.- Public Relations Society of America, Orange County Chapter (OCPRSA), Treasurer, Board of Directors- Public Relations Society of America, Orange County Chapter (OCPRSA), Membership Co-Chair, Board of Directors- Public Relations Society of America, Orange County Chapter (OCPRSA), Community Service Chair, Board of Directors- California Association of Public Information Officials, UAB Chair

Greater San Diego Area

Lead the Communications and Marketing team at the City of San Marcos, California.Develop award-winning communications and branding campaigns for major city initiatives, including the launch of the largest infrastructure project in city history - the $104 million San Marcos Creek Project.Increase year-over-year email subscribers by 41%, grow social media reach by 16% and increase website users by 14%, while reducing department budget by 13%.Earn more than 90 positive media placements in major TV, newspaper and online media outlets in fiscal year 2019/2020.Increase revenue by generating bookings and registration for classes, events and facility rentals via effective, multi-channel marketing campaigns.Launch new products and services, including a new consumer app for city residents and a redesigned employee Intranet site.Oversee the city's digital communications strategy, including social media, website management and digital marketing.Manage crisis communications and reputation management and lead the organization through high-profile crises, including the COVID-19 pandemic, civil unrest, cybersecurity incidents, public safety emergencies and natural disasters.Develop strategic public relations plans to build positive relationships with key internal and external stakeholders.Manage media relations and build positive relationships with journalists and community influencers.Launch a new State of Your Community Event to connect officials, employees, community leaders and nonprofits with the San Marcos community.Create speeches, presentations and media talking points for city leaders and elected officials.Plan award-winning events, including the groundbreaking ceremony for the San Marcos Creek Project.Supervise a team of on-site and remote creative services specialists, social media specialists and graphic designers.Collaborate with Human Resources to develop internal communications strategies.

Orange County, California Area

Recognized as Star Performer of the Year for successfully implementing modern public relations strategies to elevate the District’s reputation and achieve organizational goals.Lead the media outreach efforts for the District's Scholarship Program, achieving an 800% increase in qualified applicants.Execute an advanced social media strategy, resulting in skyrocketing engagement levels and an audience-size increase from about 500 followers to 22,500 Twitter followers, 13,000 Facebook fans and 3,600 Instagram followers.Serve as a District spokesperson and build relationships with journalists, influencers and community groups.Launch a new District website incorporating responsive design, improved functionality and increased engagement opportunities.Create original content, including press releases, articles, marketing emails, flyers, ads, event materials, infographics and videos.Redesign monthly newsletters, incorporating a modern look with an emphasis on infographics and data visualization.Speak frequently as a subject matter expert at professional conferences and academic institutions.Provide strategic counsel and create presentations for executive management.Execute internal communications and employee engagement strategies.Coordinate community meetings and events.Train employees and managers on the use of web content management systems and social media.Develop messaging regarding important water issues, including conservation, emergency preparedness, and public education.

Orange County, California Area

Develop and execute the digital content strategy for the websites and social media channels of five AAA lifestyle, travel and automotive magazines, including flagship Westways, which boasts a print circulation of nearly 4 million readers and more than one million monthly web visitors.Manage a remote team of freelance writers focused on providing original content.Manage the Twitter and Facebook presence for each publication.Develop editorial calendars, write articles for print and web, and manage special communications projects.Maintain multiple editorial calendars and write, edit and assign original content for web, social media and digital marketing platforms.Create the communications plan for the company’s electric vehicle research initiative, involving multiple publications and events.Manage digital projects, including website redesigns and the development of new features for web and social media.Train editors, designers and executive staff on social media and website best practices.

Orange County, California Area

Write, assign, and edit content for CatChannel.com and CAT FANCY magazine, including daily news stories, Internet newsletters, marketing copy, contests, and a blog.Manage Club Cat, CatChannel.com's in-site social networking community with more than 20,000 members.Achieve a 54% click-through-rate for CatChannel's monthly email newsletter, setting a new company record..Work closely with editorial, Internet marketing, and IT teams to develop new features for CatChannel.com.

Bachelor'S Degree, Journalism, Women'S Studies

Activities and Societies: Communication Student Advisory Council President, University and Departmental Honors, Kappa Tau Alpha National.

Certificate Of Accreditation In Public Relations - Apr

Accreditation in Public Relations (APR) is a certification program for public relations professionals. The purpose is to unify and advance.

Digital Marketing Certificate

Certificate In Public Information, Public Relations, Advertising, And Applied Communication

Established by CAPIO in 2003, the PIO Institute is a professional development program that offers a certificate in the field of public.

Advanced Social Media Strategy Certificate

Certificates Of Achievement

Certificates: IS-800 National Response Framework, an Introduction IS-700 National Incident Management System (NIMS) an Introduction.