Robin Baker

Robin Baker Email and Phone Number

Tech Executive | Global Partner Leader | GTM Leader | Big Four Consulting | GenAI Industry Solutions| IoT & Computer Vision | Cloud | ex-AWS, GE, EY, British Airways, Panasonic| MentorRobinbaker007@gmail.com @
Robin Baker's Location
Berkeley, California, United States, United States
Robin Baker's Contact Details
About Robin Baker

I am most passionate about working in disruptive markets and industries, building and selling industry solutions for line-of-business “buying-unit” that meet their business outcomes needs and help them build a better business.With diverse international experience, I am passionate about recruiting and scaling talent. I’ve successfully grown global teams and strategies for high-tech, Big 4 consulting, and software firms, driving them at all stages of growth (start-up, scale-up, growth, and global enterprise) covering: pre-revenue to scale- covering Product Market Fit (PMF) to Minimum Viable Repeatability (MVR) and then from MVR to Minimum Viable Traction (MVT) to true scale ($100M+ ARR).I bring a diverse range of operational experience in strategic planning, execution, go-to-market strategies, and partnerships. My background includes working at some of the most innovative organizations, such as Panasonic, British Airways, Ernst & Young, GE Digital, and AWS.My deep expertise lies in driving aggressive growth and developing high-performing teams across all market segments and industries. I excel at creating new markets, acquiring customers, and developing partner channels in North America, Asia-Pacific, and EMEA. This helps me to navigate and comfortably work in diverse cultural contexts to achieve impactful outcomes. I am guided by the following principle: “we don’t quit, we don’t cower, we don’t run. We endure and conquer”. [Kobe Bryant]As I step into the next phase of my career, my outlook, expectations, and sources of fulfillment have evolved:🙌🏼 I'm only joining teams that think big and focus on building industry focused solutions for line of business customers.🙌🏼 I'm now in a position to advise, coach, and serve others - my approach to leadership will be different than in the past.🙌🏼 While I have a bias for action, it will focus more on nurturing others to achieve their true potential.Graduate of: University of Southampton (MSc Management Science and Operational Research; Kingston University (BA Economics- major in econometrics); and University of West London (HNC- Electrical and Electronic Engineering).

Robin Baker's Current Company Details
Self-employed

Self-Employed

Tech Executive | Global Partner Leader | GTM Leader | Big Four Consulting | GenAI Industry Solutions| IoT & Computer Vision | Cloud | ex-AWS, GE, EY, British Airways, Panasonic| MentorRobinbaker007@gmail.com
Robin Baker Work Experience Details
  • Self-Employed
    Gtm Advisor
    Self-Employed Jul 2024 - Present
    Providing strategic advice and building GTM strategy for founders and leadership teams
  • Amazon Web Services (Aws)
    Global Head Of Partner Ecosystem & Gtm- Iot & Robotics | Industrial Edge | Partner Solution Factory
    Amazon Web Services (Aws) Jul 2022 - Jul 2024
    Seattle, Wa, Us
    Expanded Mandate: Industrial Edge and Partner Solution FactoryLed talented senior team focused on the industrial edge and Partner Solution Factory (PSF). PSF strives to equip partners with right resources and capabilities to build and deliver multi-partner solutions for line-of-business buyers across all industries, driving impactful business outcomes. Leveraging our extensive partner network and advanced technology, we innovate to enhance operational efficiencies, transforming how businesses adapt to changing business environment and remain competitive. Key achievements: 1. Recruiting a high-impact team across NAMER, EMEA, and APJ, and launching the Partner Solution framework. This framework accelerates the partner journey from ideation to GTM, enabling solutions to reach customers twice as quickly as traditional methods. Resulting in faster time to value for both partners and customers.2. The Partner Solution Factory anchors our Business Outcomes Xcelerator (BOX) Program, enabling partners to create solutions for Line of Business buyers and expand revenue. BOX offers partner matchmaking, financial incentives, and solution-building resources, emphasizing measurable business outcomes over typical technology deployment.
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  • Amazon Web Services (Aws)
    Global Head Of Partner Ecosystem And Gtm- Iot & Robotics
    Amazon Web Services (Aws) Sep 2017 - Jul 2022
    Seattle, Wa, Us
    Recruited to AWS to accelerate the growth and development of the IoT & Robotics Services partner ecosystem. This ecosystem is a complementary network of partners spanning hardware, SaaS, G/SI, distributors, and OEM providers, focusing on delivering edge-to-cloud solutions across all industries and geographies. I lead a team of partner development and solution architect specialists to build and execute an industry-aligned go-to-market (GTM) strategy for AWS IoT and Robotics services.Key Achievements:1. IoT Services Edge-to-Outcome Partner Strategy: Developed and executed a comprehensive partner strategy. Built a new global team supporting three pillars: - Edge to Device: Covering silicon, OEM, and ODM/CM partners. - Connectivity: Covering gateway and network carrier partners. - Solution to Outcome: Covering ISV, SI, distributors, and GSI partners.2. Partner Supported Revenue Growth: Surpassed partner-supported revenue growth target by 150%. Developed an IoT partner ecosystem of 400+ partners globally, including Nvidia, STMicro, Ambarella, Lenovo, Arrow Electronics, SKF, and DenaliAI.3. Device Qualification Program: Developed AWS's first-of-its-kind device qualification program, ensuring partner hardware seamlessly integrates with the AWS Services stack and instilling confidence in our partner ecosystem and customers.
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  • Ge
    Head Of Partnerships & Alliances- Intelligent Solutions
    Ge May 2015 - Sep 2017
    Boston, Ma, Us
    Recruited to build and grow partner ecosystems and go-to-market channels. I supported the launch of a $1 billion startup within GE called Current. Current leverages LEDs and computer vision to sense environments, acting as the analytical brain (spatial intelligence) for buildings, factories, and urban networks. Sensors embedded throughout this lighting network collect data, which we make actionable through GE Predix, the operating system for the industrial internet. GE Predix is specifically designed for the secure collection and analysis of metadata from real-world sensors. Once this infrastructure is in place, developing new partner enabled solutions from the metadata becomes significantly faster and more efficient.Key Achievements:1. Identified, recruited, and trained 100 net new partners in under six months, achieving this milestone 12 months ahead of schedule.2. Defined a go-to-market (GTM) plan for four key verticals: Smart Cities/Buildings, Manufacturing, Retail, and Energy, resulting in the creation of a $50M ARR pipeline.3. Secured the first smart city win with the City of San Diego by assembling the right set of partners to provide hardware, solutions, services, and support infrastructure. With potential to deliver $100M in ARR.
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  • Envizi
    Vp Channels And Alliances
    Envizi Jan 2014 - Jun 2015
    Sydney, Australia, Au
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  • Envizi
    Vp- Sales & Business Development (Americas)
    Envizi Jan 2011 - Dec 2013
    Sydney, Australia, Au
    Recruited to develop Envizi's North America operations, focusing on direct sales and partner channel go-to-market strategies.Key Achievement:Developed and executed a strategy to secure Envizi's first marquee lighthouse customer. Over six months, I built trust with Microsoft's sustainability and GCR teams, using their feedback to adapt the Envizi platform to meet their needs. This resulted in winning a multi-million dollar annual recurring revenue (ARR) deal with Microsoft, which subsequently led to additional partner and customer referrals.
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  • Amee
    Vp Business Development & Markets
    Amee Jan 2009 - May 2010
    AMEE, which stands for “Avoidance of Mass Extinctions Engine”, was founded in 2007 with a belief that making environmental data accessible and useful will provide a critical driver for the collaboration and innovation needed to mitigate and adapt to climate change. Over the years we’ve supported some of the world’s leading companies ranging from the UK Government to Google in their journey to improve efficiency, reduce risk, and strengthen sustainability.
  • Movaris (Acquired By Trintech)
    Vp Strategy And Corp Development
    Movaris (Acquired By Trintech) Feb 2007 - Feb 2008
    Movaris offers solutions that integrate and manage financial close and other governance, risk and compliance processes.Recruited to revamp the product and go-to-market strategy, I collaborated directly with the CEO and leadership team to develop a product feature set tailored to the governance, risk, and compliance needs of the C-suite. I worked with engineering, product marketing, and field sales teams to successfully launch the new product in under six months.
  • Certus Software
    Vp Business Development And Marketing
    Certus Software Aug 2004 - Feb 2007
    Recruited to build partner channel and apply risk and governance experience to enhance product, market, fit for Governance Risk and Compliance solution. Worked closely with SVP of sales to grow customer base from 3 to over 80 FT1000 customers in under 18 months. Established the partner and GTM approach and processes to support indirect sales and delivery services.
  • Ernst & Young
    Director (Business Risk Services Practice)
    Ernst & Young 1998 - 2004
    London, Gb
    Portfolio of clients managed: Yahoo, Google, Cisco, WebEx, Electronic Arts, Extreme Networks, Adobe, Levi’s, Symantec, Palm.
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Robin Baker Skills

Tax Preparation Corporate Tax Strategy Strategic Partnerships Saas Business Strategy Business Development Start Ups Product Management Leadership Management Enterprise Software Consulting New Business Development Partnerships Go To Market Strategy Executive Management Business Alliances Change Management Sustainability Risk Management Energy Marketing Strategy Marketing Sales Corporate Social Responsibility Business Transformation Governance Enterprise Risk Management Environmental Management Systems Product Placement Selling Electrical Engineering Financial Risk Contractual Strategic Leadership Strategic Communications Sarbanes Oxley Act Channel International Business Development International Relations Market Pricing Venture Capital History Of Economic Thought B2b Roi Optimization

Robin Baker Education Details

  • University Of Southampton
    University Of Southampton
    Management Sciences And Operational Research
  • Kingston University
    Kingston University
    Economics
  • University Of West London
    University Of West London
    Electrical & Electronic Engineering
  • University Of Cambridge
    University Of Cambridge
    Energy Risk And Trading Executive Management Development

Frequently Asked Questions about Robin Baker

What company does Robin Baker work for?

Robin Baker works for Self-Employed

What is Robin Baker's role at the current company?

Robin Baker's current role is Tech Executive | Global Partner Leader | GTM Leader | Big Four Consulting | GenAI Industry Solutions| IoT & Computer Vision | Cloud | ex-AWS, GE, EY, British Airways, Panasonic| MentorRobinbaker007@gmail.com.

What is Robin Baker's email address?

Robin Baker's email address is robin.baker@ge.com

What is Robin Baker's direct phone number?

Robin Baker's direct phone number is +1 (000) 000*****

What schools did Robin Baker attend?

Robin Baker attended University Of Southampton, Kingston University, University Of West London, University Of Cambridge.

What skills is Robin Baker known for?

Robin Baker has skills like Tax Preparation, Corporate Tax, Strategy, Strategic Partnerships, Saas, Business Strategy, Business Development, Start Ups, Product Management, Leadership, Management, Enterprise Software.

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