Robin Baker Email & Phone Number

Providing strategic advice and building GTM strategy for founders and leadership teams

Seattle, Wa, Us

Expanded Mandate: Industrial Edge and Partner Solution FactoryLed talented senior team focused on the industrial edge and Partner Solution Factory (PSF). PSF strives to equip partners with right resources and capabilities to build and deliver multi-partner solutions for line-of-business buyers across all industries, driving impactful business outcomes. Leveraging our extensive partner network and advanced technology, we innovate to enhance operational efficiencies, transforming how businesses adapt to changing business environment and remain competitive. Key achievements: 1. Recruiting a high-impact team across NAMER, EMEA, and APJ, and launching the Partner Solution framework. This framework accelerates the partner journey from ideation to GTM, enabling solutions to reach customers twice as quickly as traditional methods. Resulting in faster time to value for both partners and customers.2. The Partner Solution Factory anchors our Business Outcomes Xcelerator (BOX) Program, enabling partners to create solutions for Line of Business buyers and expand revenue. BOX offers partner matchmaking, financial incentives, and solution-building resources, emphasizing measurable business outcomes over typical technology deployment.

Seattle, Wa, Us

Recruited to AWS to accelerate the growth and development of the IoT & Robotics Services partner ecosystem. This ecosystem is a complementary network of partners spanning hardware, SaaS, G/SI, distributors, and OEM providers, focusing on delivering edge-to-cloud solutions across all industries and geographies. I lead a team of partner development and solution architect specialists to build and execute an industry-aligned go-to-market (GTM) strategy for AWS IoT and Robotics services.Key Achievements:1. IoT Services Edge-to-Outcome Partner Strategy: Developed and executed a comprehensive partner strategy. Built a new global team supporting three pillars: - Edge to Device: Covering silicon, OEM, and ODM/CM partners. - Connectivity: Covering gateway and network carrier partners. - Solution to Outcome: Covering ISV, SI, distributors, and GSI partners.2. Partner Supported Revenue Growth: Surpassed partner-supported revenue growth target by 150%. Developed an IoT partner ecosystem of 400+ partners globally, including Nvidia, STMicro, Ambarella, Lenovo, Arrow Electronics, SKF, and DenaliAI.3. Device Qualification Program: Developed AWS's first-of-its-kind device qualification program, ensuring partner hardware seamlessly integrates with the AWS Services stack and instilling confidence in our partner ecosystem and customers.

Boston, Ma, Us

Recruited to build and grow partner ecosystems and go-to-market channels. I supported the launch of a $1 billion startup within GE called Current. Current leverages LEDs and computer vision to sense environments, acting as the analytical brain (spatial intelligence) for buildings, factories, and urban networks. Sensors embedded throughout this lighting network collect data, which we make actionable through GE Predix, the operating system for the industrial internet. GE Predix is specifically designed for the secure collection and analysis of metadata from real-world sensors. Once this infrastructure is in place, developing new partner enabled solutions from the metadata becomes significantly faster and more efficient.Key Achievements:1. Identified, recruited, and trained 100 net new partners in under six months, achieving this milestone 12 months ahead of schedule.2. Defined a go-to-market (GTM) plan for four key verticals: Smart Cities/Buildings, Manufacturing, Retail, and Energy, resulting in the creation of a $50M ARR pipeline.3. Secured the first smart city win with the City of San Diego by assembling the right set of partners to provide hardware, solutions, services, and support infrastructure. With potential to deliver $100M in ARR.

Sydney, Australia, Au

Sydney, Australia, Au

Recruited to develop Envizi's North America operations, focusing on direct sales and partner channel go-to-market strategies.Key Achievement:Developed and executed a strategy to secure Envizi's first marquee lighthouse customer. Over six months, I built trust with Microsoft's sustainability and GCR teams, using their feedback to adapt the Envizi platform to meet their needs. This resulted in winning a multi-million dollar annual recurring revenue (ARR) deal with Microsoft, which subsequently led to additional partner and customer referrals.

AMEE, which stands for “Avoidance of Mass Extinctions Engine”, was founded in 2007 with a belief that making environmental data accessible and useful will provide a critical driver for the collaboration and innovation needed to mitigate and adapt to climate change. Over the years we’ve supported some of the world’s leading companies ranging from the UK Government to Google in their journey to improve efficiency, reduce risk, and strengthen sustainability.

Movaris offers solutions that integrate and manage financial close and other governance, risk and compliance processes.Recruited to revamp the product and go-to-market strategy, I collaborated directly with the CEO and leadership team to develop a product feature set tailored to the governance, risk, and compliance needs of the C-suite. I worked with engineering, product marketing, and field sales teams to successfully launch the new product in under six months.

Recruited to build partner channel and apply risk and governance experience to enhance product, market, fit for Governance Risk and Compliance solution. Worked closely with SVP of sales to grow customer base from 3 to over 80 FT1000 customers in under 18 months. Established the partner and GTM approach and processes to support indirect sales and delivery services.

London, Gb

Portfolio of clients managed: Yahoo, Google, Cisco, WebEx, Electronic Arts, Extreme Networks, Adobe, Levi’s, Symantec, Palm.

Msc, Management Sciences And Operational Research

Ba (Honors), Economics

Hnc, Electrical & Electronic Engineering

Energy Risk And Trading Executive Management Development