Robin Curtis Email & Phone Number

Dallas, Texas, Us

Dallas, Texas, Us

- Successfully lead Medicare Annual Enrollment and year round marketing blueprint program for Annual Enrollment Periods. Over 7 AEPs grew from 15 to 100+ team members, including 4 agencies, and management of from 300 to over 17,000 tasks/milestones. Continually adapt and optimize processes to meet 25x growth, resulting in highest level of client satisfaction, with Blueprint an integral part of AEP. Blueprint process includes executive dashboards/presentations, escalation process, week ahead view, risk identification/mitigation, plan templates, daily check-ins. - Lead AEP Executive War Room for 4 AEPs. Goal increasing membership, through new sales, conversion, and retention using digital and traditional marketing, broker and local market optimization. Process includes daily executive check-ins, deep dives with Market, Sales and Marketing Leadership. Enhance synergies of Analytics, Marketing and Sales teams. War Room has expanded from Medicare Annual Enrollment to OEP and Year Round Lock-in Initiatives. - Lead for DSNP and Age-in Acquisition, Cross-sell and Retention Blueprint Program, working closely with Marketing Strategy, Operations, Analytics, Sales, DSNP Office and Sr. Leadership teams. Developed and maintain Marketing road map. - Lead Marketing Program Management team in support of client's Healthcare Medicare programs. Focused on expanding into digital channels. Collaboratively implement best practices including lessons learned, executive check-ins, user acceptance. Maintain and forecast project management resource utilization. - Successfully lead multi-channel CDP implementations. - Plan, coordinate and manage business analyst, engineering, analytic, campaign management, and client service deliverables. - Aggressively turned around troubled projects, driving through to successful completion.

• Managed Pursway’s audience extension platform programs from pre-sales through definition and delivery. High quality, on-time delivery, with positive KPIs resulted in converting SaaS pilots into subscription clients. • Prioritized and managed program queue with Israeli development and statistical teams. Held semi-weekly delivery team check-ins. Maintained detailed project plans and status reports. Presented weekly program summary to executive team. • Identified, documented and prioritized product requirements as voice of client. Key member of sprint planning team. Defined quality metrics leading to formal acceptance testing.• As company migrated into digital marketing, spearheaded, defined and documented delivery process with Onboarders, DMPs, DSPs, agencies, and brands. Prepared and presented basics of digital advertising ecosystem for company-wide training. • Analyzed and presented program success measurement to clients. Implemented closed loop measurements for cross-channel, digital campaigns.

Framingham, Ma, Us

• Successfully led multi-channel database marketing programs: traditional, digital and social media, from strategic opportunities through rollout. Planned, coordinated and led engineering, analytic, campaign management and client services teams.• Product champion for Pluris’ new offerings: cohort tracking, adhoc analytic and commercial platforms. Spearheaded product definition and development efforts while transitioning from waterfall to agile methodology. • Initiated quarterly strategic reviews for client corporate and field executive teams. These reviews became adopted as best practice, increasing client’s satisfaction and level of engagement, leading to contract renewals. • Analyzed KPIs, identified trends, developed and presented targeted segmentation based on predictive modeling and contact strategies, resulting in up to 44% ROI increase. • Received top employee award, Achievement of Excellence, for innovation, client satisfaction and leadership.

Englewood, Colorado, Us

• Managed year-long marketing database integration program from discovery through deployment. Led team of Architects, Developers, Business Analysts and Modelers. Largest hosted project in company’s history, resulting in largest committed contract dollars. • Effectively led client engagements. Proactively communicated and advised, resulting in high client satisfaction.Developed project plans, risk and mitigation plans, issues logs, financial and status reports. • Spearheaded formal quality assurance initiative. Significantly decreased volume of reported issues, accelerating acceptance timelines and increasing client profit margins up to 17% per engagement• Provided added value to clients through analysis and synthesis of their data and business requirements.

• Led multi-million dollar software, multi-media and training client engagements. Consistently exceeded client expectations, delivered on time and with robust functionality. • Spearheaded Project Management Office. Defined standards and best practices. Created templates, process flows and communication plans. • Created and maintained product roadmap and corporate project and risk/mitigation plans. Led weekly executive check-ins. • Defined and launched product development process as company transitioned from boutique to product focused organization

• Led cross-functional start-up team through software development lifecycle. Consistently met delivery dates and quality standards. Employed both agile and waterfall methodologies, decreasing delivery time from 3 month releases to 2 week sprints. • Developed product roadmap, defined product requirements and prioritized features for distributed information assurance product in collaboration with Sr. Management, Sales and Engineering. • Created release metrics to monitor and provide actionable feedback, which led to performance improvement. Delivered dashboard reporting for senior management team. • Created corporate and engineering project and risk mitigation plans. Reported weekly to management team.

Weston, Ma, Us

• Successfully led organization wide, multi-year initiative to re-architecture Monster's employer product offerings. Collaborated with Product Management, Engineering, Finance, UI/UX, Sales Operations, Customer Service, Corporate Readiness and Marketing Teams. Largest project in Monster’s history since initial company launch. • Implemented working group and core team structure, resulting in increased project margins. Led cross-functional teams through product lifecycle. Integrated off shore development group into project team. • Instituted biweekly executive check-ins. Regularly reported to stakeholders. Developed and managed project plans, risk and mitigation plans.• Successfully managed OFCCP compliance project to aggressive deadlines, received executive commendation

• Successfully led client marketing implementations from initiation through launch. Significantly improved project margins, timelines, and overall quality, while increasing client satisfaction.• Increased department’s revenue by 30% through change requests and value based pricing. Defined statements of work for marketing database solutions. • Created detailed business requirements with system and user flows. Led client interactive sessions. • Developed professional services implementation team of Project Managers and Business Analysts. Spearheaded process improvement initiative, resulting in increased ROI. Standardized implementation process and tools.

• Significantly improved release delivery time from 9 to 3 months and consistently achieved corporate goals. Managed cross-functional team through software development lifecycle. • Defined product plans and requirements based on input from clients, support, sales and development teams. Negotiated with business and engineering teams balancing cost and demand. • Implemented a structured release process of milestones and phase reviews. Led and enhanced beta programs, resulting in increased client involvement. Recognized for leading best beta in company’s history. Spearheaded bug triage. • Developed both corporate and engineering project and risk mitigation plans. Created go-to-market plans.

• Created detailed market (MRD) and product (PRD) requirements. Managed feature prioritization. Balanced product requirements with technical feasibility and costs.• Developed product roadmap, business plans, cost/benefit justifications, and competitive analysis.• Reduced release delivery time from 3 months to 6 weeks. Led cross-functional team through product life cycle from strategic proposal to product release. Managed alpha and beta programs. • Developed corporate product plans based on a structured release process. Led cross-functional product team. Presented regularly to senior management

Waltham, Ma, Us

• Led cross-functional start-up team through product life cycle from strategic proposal to product launch. Developed and maintained corporate project plans • Developed product roadmap and business plans. Presented quarterly to Executive Team. Defined market (MRD) and product (PRD) requirements. Led requirement-gathering and design sessions with clients. • Liaison with business and technical teams. Balanced business requirements with technical capabilities, costs and timelines. Worked closely with engineering in planning, design, and usability sessions. • Collaborated closely with marketing team in pricing, positioning, and market launch. Created sales demos

• Formed account management group with P&L responsibility. Provided voice of the customer. • Created client advisory board and spearheaded first user’s conference. Created client only portion of web site. • Drove client enhancements through product life cycle. Defined fundraising software enhancements based on client requests. Led client requirement sessions. Champion for decision support tool integration. • Significantly improved client satisfaction of major accounts: Epsilon, St. Jude’s, Alzheimer’s Association

Irving, Texas, Us

• Consistently managed implementations on schedule and within budget. Decreased implementation time from 9 months to 3-4 months. Led team of Project Leaders, Developers, DBAs and Business Analysts. • Collected market requirements, defined product requirements and managed enhancement prioritization. • Instituted process improvements, including change review board, design review board, and rolled out formal project methodology. Developed and managed 20 person staff to budget.• Product champion for the growth, viability and success of the Epsilon Team Approach product. Prepared build vs. buy recommendations for Sr. Management. Managed major 3rd party relationship with Target Software. • Grew IBM relationship from $200K project into $3MM-database account. Consistently exceeded client expectations.

Mba

Bs

Education record