Robin Beaulieu Email & Phone Number

Seattle, WA, US

Seattle, WA, US

Everett, WA, US

New York, New York, US

Everett, WA, US

• Ran all Funko email campaigns, including weekly newsletter, events and promotion announcements, product releases, loyalty program communications, and monthly employee newsletter.
• Migrated marketing automation to Listrak, building out campaigns and automation logic from the ground up, creating email templates, migrating contacts, and overseeing web integrations.
• Launched automated messaging and email segmentation.
• Integrated dynamic content in email using the Movable Ink platform (including time targeting, interactive polling, and email personalization), increasing engagement by upwards of 350%.
• Sent product offerings to retailers (approx. 45 sends monthly), driving B2B sales.
• Led email optimization efforts via concentrated A/B testing.

Eden Prairie, Minnesota, US

• Maintained the marketing database, contributed to global lead management strategy, and built lead and contact processing trigger/batch campaigns.
• Ran field marketing promotional initiatives (driving 40% of registrations for 200+ events per year), including list processing and segmentation, email and landing page builds, and lead routing for sales.
• Managed the corporate/US email schedule and email deployments for events, webinars, content and product promotion, customer support, etc., as well as building out automated nurture streams.
• Served as US webinar admin, setting up webinars in the BrightTalk platform, coordinating sync with Marketo and Salesforce, and providing technical support during live production.
• Conducted lead- and program-level reporting and analysis (event registration/attendance, content downloads, newsletter and email performance, etc.).
• Managed the Integrate Demand Orchestration Software to facilitate all content syndication programs and data validation for US list imports.

Eden Prairie, Minnesota, US

• Supported campaign efforts including content mapping, building program schedules, and managing stakeholder expectations across marketing groups.
• Compiled monthly web traffic reporting and analysis using Google Analytics.
• Wrote and maintained documentation of the digital marketing team’s projects and processes, including technical step-by-step tutorials.

Waltham, MA, US

• Independently processed and managed incoming creative briefs, utilizing skills in criticalthinking and problem solving in seeing each project through to completion.
• Routinely acted as liaison between the Creative Services team and over 20 different internalclient groups, assessing creative requests and how best to meet those needs within thedepartment’s system.
• Supported the department in adopting new traffic management software, taking the lead inproblem solving within the product, and created comprehensive training guides for future use.

Boston, MA, US

• Developed and designed creative materials for the Student Government Association thatreached an audience of 25,000 Northeastern University students.

Boston, MA, US

• Implemented skills in project management for the duration of home delivery campaigns for all channels (direct mail, email, events, internet ads, inserts, etc.).
• Created and maintained weekly performance analysis reports for as many as 50+ campaigns in a given month.
• Regularly acted as liaison and point of contact between vendors and the Globe to maintain a professional relationship, as well as directly hosted and acted as guide to subscribers in biweekly tours.
• Developed and organized the digital archival space with all communications year-to-date for our department.

Boston, Massachusetts, US

• Maintained an environment in the office that allowed my superiors to feel sure in their appointment of tasks to me that in turn helped them to work efficiently.
• Ensured that the standard of activity within the office ran smoothly and effectively.

• Demonstrated a strong and consistent attention to detail in various secretarialduties.
• Exercised attentive interpersonal skills while taking notes for and communicatingwith recommended students.

Bachelor Of Arts (B.A.), Communications

Education record