Robin B. Email & Phone Number

Palo Alto, Ca, Us

Sunnyvale, California, Us

Intermedia is the cloud communications company that helps over 130,000 businesses connect better – through voice, video conferencing, chat, contact center, business email, file sharing and backup, security, archiving, and more. Intermedia strives to eliminate the need for multiple communications service providers with a seamlessly integrated communication portfolio. My responsibilities with Intermedia are as follows:Led all creative marketing initiatives for Intermedia’s business cloud products in UCaaS (Voice, Meetings, Chat), CCaaS (Contact Center), File Sharing, Productivity Email (Office 365), and Security / Compliance. Oversee an international team of developers, designers, and vendors. Manage a 1.6 M budget. Key initiatives include:• Oversee corporate brand strategy, design/web initiatives, and integrate new business acquisitions: Rolling redesign of intermedia.com and brand assets. Integrate business acquisitions under Intermedia's brand umbrella. Update global brand guidelines—created corporate brand templates for web, print, & video. Implement production management tools: Workfrom, Bynder (DAM), and implemented a custom-built ID documentation tool for global collateral version control.• Expand Intermedia marketing message: Modernize & simplify Intermedia brand message across diverse marketing materials for direct and private label initiatives. Execute integrated marketing campaigns for web and demand gen.• Build channel initiatives: Help build out partner recruitment and engagement programs. Expand marketing automation using, Unbounce, Zift / PRM, and Navattic to expand white-label content and partner engagement/education. • Integrate NEC, Costco, Office Depot, The San Jose Earthquakes partnerships: Oversee cobrand and private label marketing materials, campaigns, and partner portals. Integrate Quakes/Intermedia cobrand partnership, including the design and build-out of the exec suite, stadium signage, &video graphics.

Sunnyvale, California, Us

San Jose, Ca, Us

Directed creative and integrated marketing strategies in online media, print, and video. Led global design efforts, and brand repositioning of company and products to embody the inventive spirit of today’s design engineer. Marketing efforts resulted in several awards for Tech on Tour mobile trailer, Markie runner-up for Atmel’s AVR campaign and ACE nominated Marketing Team of the Year. Atmel® purchased by Microchip in April 2016.• Oversaw global messaging and design language for product campaigns• Led corporate rebrand and reposition strategy• Delivered large scale creative for multi-day conferences and events • Created the largest social media footprint in the semiconductor sector• Develop user interface and online portals.• Managed creative budgets and schedules• Guided worldwide employee programs• Established creative production infrastructure, global brand guidelines and templates • Revamped print-on-demand ordering system• Led worldwide creative teams of designers, animators, photographers, videographers and writers

Palo Alto, Ca, Us

Oversaw facility rentals, managed venue bookings, schedules, and vendors. Produced corporate and private events, and created promotional materials. Fundraising and volunteer efforts helped raise 500K annually. Interim position during financial downturn.

Glendale, California, Us

Led creative development and workflow for Home and Fashion products. Executed brand strategies, audits, web and media and collateral. Worked collaboratively to expand Disney’s product statement in retail and online channels.• Launched Disney’s non-character lifestyle brands to mass- and mid-tier markets. • Pitched concept to licensees and retailers such as Wal-Mart, Sears, JC Penney and Target • Projected sales of 30 to 50 million dollars• Expanded Disney's home improvement line: • Launched Shaw's franchise flooring products • Rebranded Behr's paint program at Home Depot• Introduced Disney's Junior line for the 16-24+ consumer • Evaluated and conducted trend audits• Art directed collateral, packaging, store displays, photo and video shoots• Guided franchise brand standards. Managed more than 25K SKUs annually• Led teams of designers, animator’s, illustrators, photographers and writers

Led creative direction and strategic positioning of brands. Developed products and integrated marketing for traditional and emerging businesses. Key projects:Rhino Toys Inc., an innovative, award winning tactile toy manufacturer. Responsibilities included branding, packaging and event design. Branding design repositioned a small specialty toy manufacturer into mass retail channels. Branding and positioning efforts resulted in triple revenue growth in 4 years. Kids II acquired Rhino Toys in 2010.Chicken Soup for the Soul (CSS), brand development, packaging design and DVD creation for CSS first film project. Build-A-Bear Workshop animated feature “Holly and Hal’s Uplifting Christmas.” Designed show branding, animated show opener, packaging, and CD interface.Model E, a Softbank venture, introduced the first build-to-order vehicle portal, and web auto leasing service. Oversaw creative, established brand experience, defined GUI, oversaw site design, and managed design teams.Disney Advanced Technology and Technology Strategy Group interface design consultant.Harvey Mason and Lee Ritenour, packaging and media interface designer.

Produced theme park media installations for Fortune 500 companies. Led design teams in the development of video and multimedia interactive experiences for Xerox, Library of Congress, IBM, AT&T and Disney theme parks. • Managed diverse team of designers, producers, animators and editors• Managed budgets and creative schedules• Executed projects with budgets between $100,000-$4,000,000, in a fast-pace production environment

Burbank, Ca, Us

Member of the original five person design team to create and launch Disney’s first web portal in 1994 that led to the formation of Disney.com in 1995. Conducted concept pitch to C-level studio executives, defined initial design direction, user interface, and established media libraries. Instrumental in producing Disney.com original websites including, Disney’s Blast, DisneyStores.com Disney Channel and numerous internal intranet portals.• Established Disney.com’s initial production teams, procedures, schedules and budgets• Established media and audio library, and file naming conventions standards for asset management• Educated and provided online design and production standards to production team• Managed budgets of $15K to $1MM

Burbank, California, Us

Art directed animated sequence and live action shoot of the 360° film "POSTCARDS" for the 1993 Korean World Expo. Managed design and animation team, worked collaboratively with Director, Editor, international production staff and clients.

Ma, Communication Management

Bachelor Of Fine Arts (Bfa), Graphics & Packaging. Minor Advertising

Ba, Architecture And Psychology

Continuing Studies In Seo Marketing And Web Development