Robin B.

Robin B. Email and Phone Number

Senior Creative Director @ Intermedia
Palo Alto, CA, US
Robin B.'s Location
Palo Alto, California, United States, United States
About Robin B.

Goals: To Love What I Do • To Inspire the Consumer • To Work for a Dynamic & Curious CompanyA strategic, nimble, hands-on Creative Director, Storyteller and Brand Strategists with extensive experience in brand design, digital and social media marketing, print and video. Possess a unique blend of creative acumen and business savvy with 20 years of experience developing compelling creative. Partner with Managers, Directors and C-level executives in defining and implementing brand strategy, corporate image, product launches and campaigns. I hold diverse degrees in design and strategy from Berkeley, Art Center College of Design, and USC's Annenberg School of Communication.• Global creative management• Specialized in lifestyle brand creation and strategy• Design / Art direction for cross-platform execution in digital, video, print, exhibits and event marketing • Skilled at program and campaign launches across traditional and social media channels• Social Media marketing and product promotion• Diverse experience in technology, licensed and entertainment products• Digital and Online Marketing• Web Design and UX• Corporate CommunicationsContact: 650.996.4626 • robberman@gmail.com

Robin B.'s Current Company Details
Intermedia

Intermedia

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Senior Creative Director
Palo Alto, CA, US
Robin B. Work Experience Details
  • Intermedia
    Senior Creative Director
    Intermedia
    Palo Alto, Ca, Us
  • Intermedia
    Senior Creative Director
    Intermedia Feb 2020 - Present
    Sunnyvale, California, Us
    Intermedia is the cloud communications company that helps over 130,000 businesses connect better – through voice, video conferencing, chat, contact center, business email, file sharing and backup, security, archiving, and more. Intermedia strives to eliminate the need for multiple communications service providers with a seamlessly integrated communication portfolio. My responsibilities with Intermedia are as follows:Led all creative marketing initiatives for Intermedia’s business cloud products in UCaaS (Voice, Meetings, Chat), CCaaS (Contact Center), File Sharing, Productivity Email (Office 365), and Security / Compliance. Oversee an international team of developers, designers, and vendors. Manage a 1.6 M budget. Key initiatives include:• Oversee corporate brand strategy, design/web initiatives, and integrate new business acquisitions: Rolling redesign of intermedia.com and brand assets. Integrate business acquisitions under Intermedia's brand umbrella. Update global brand guidelines—created corporate brand templates for web, print, & video. Implement production management tools: Workfrom, Bynder (DAM), and implemented a custom-built ID documentation tool for global collateral version control.• Expand Intermedia marketing message: Modernize & simplify Intermedia brand message across diverse marketing materials for direct and private label initiatives. Execute integrated marketing campaigns for web and demand gen.• Build channel initiatives: Help build out partner recruitment and engagement programs. Expand marketing automation using, Unbounce, Zift / PRM, and Navattic to expand white-label content and partner engagement/education. • Integrate NEC, Costco, Office Depot, The San Jose Earthquakes partnerships: Oversee cobrand and private label marketing materials, campaigns, and partner portals. Integrate Quakes/Intermedia cobrand partnership, including the design and build-out of the exec suite, stadium signage, &video graphics.
  • Intermedia
    Creative Director
    Intermedia May 2017 - Feb 2020
    Sunnyvale, California, Us
  • Atmel Corporation
    Global Creative Director
    Atmel Corporation Apr 2011 - Apr 2016
    San Jose, Ca, Us
    Directed creative and integrated marketing strategies in online media, print, and video. Led global design efforts, and brand repositioning of company and products to embody the inventive spirit of today’s design engineer. Marketing efforts resulted in several awards for Tech on Tour mobile trailer, Markie runner-up for Atmel’s AVR campaign and ACE nominated Marketing Team of the Year. Atmel® purchased by Microchip in April 2016.• Oversaw global messaging and design language for product campaigns• Led corporate rebrand and reposition strategy• Delivered large scale creative for multi-day conferences and events • Created the largest social media footprint in the semiconductor sector• Develop user interface and online portals.• Managed creative budgets and schedules• Guided worldwide employee programs• Established creative production infrastructure, global brand guidelines and templates • Revamped print-on-demand ordering system• Led worldwide creative teams of designers, animators, photographers, videographers and writers
  • Oshman Family Jcc
    Senior Event Manager
    Oshman Family Jcc Jul 2010 - Apr 2011
    Palo Alto, Ca, Us
    Oversaw facility rentals, managed venue bookings, schedules, and vendors. Produced corporate and private events, and created promotional materials. Fundraising and volunteer efforts helped raise 500K annually. Interim position during financial downturn.
  • Disney Consumer Products
    Global Senior Manager - Brand Image Creative, Fashion And Home
    Disney Consumer Products 2006 - 2009
    Glendale, California, Us
    Led creative development and workflow for Home and Fashion products. Executed brand strategies, audits, web and media and collateral. Worked collaboratively to expand Disney’s product statement in retail and online channels.• Launched Disney’s non-character lifestyle brands to mass- and mid-tier markets. • Pitched concept to licensees and retailers such as Wal-Mart, Sears, JC Penney and Target • Projected sales of 30 to 50 million dollars• Expanded Disney's home improvement line: • Launched Shaw's franchise flooring products • Rebranded Behr's paint program at Home Depot• Introduced Disney's Junior line for the 16-24+ consumer • Evaluated and conducted trend audits• Art directed collateral, packaging, store displays, photo and video shoots• Guided franchise brand standards. Managed more than 25K SKUs annually• Led teams of designers, animator’s, illustrators, photographers and writers
  • Gadgetmedia
    Principal - Creative Director / Design Consultant
    Gadgetmedia Aug 2000 - Apr 2006
    Led creative direction and strategic positioning of brands. Developed products and integrated marketing for traditional and emerging businesses. Key projects:Rhino Toys Inc., an innovative, award winning tactile toy manufacturer. Responsibilities included branding, packaging and event design. Branding design repositioned a small specialty toy manufacturer into mass retail channels. Branding and positioning efforts resulted in triple revenue growth in 4 years. Kids II acquired Rhino Toys in 2010.Chicken Soup for the Soul (CSS), brand development, packaging design and DVD creation for CSS first film project. Build-A-Bear Workshop animated feature “Holly and Hal’s Uplifting Christmas.” Designed show branding, animated show opener, packaging, and CD interface.Model E, a Softbank venture, introduced the first build-to-order vehicle portal, and web auto leasing service. Oversaw creative, established brand experience, defined GUI, oversaw site design, and managed design teams.Disney Advanced Technology and Technology Strategy Group interface design consultant.Harvey Mason and Lee Ritenour, packaging and media interface designer.
  • Clarity Station
    Creative Director
    Clarity Station 1997 - 2000
    Produced theme park media installations for Fortune 500 companies. Led design teams in the development of video and multimedia interactive experiences for Xerox, Library of Congress, IBM, AT&T and Disney theme parks. • Managed diverse team of designers, producers, animators and editors• Managed budgets and creative schedules• Executed projects with budgets between $100,000-$4,000,000, in a fast-pace production environment
  • Disney Online
    Sr. Design Manager, Art Director
    Disney Online 1994 - 1997
    Burbank, Ca, Us
    Member of the original five person design team to create and launch Disney’s first web portal in 1994 that led to the formation of Disney.com in 1995. Conducted concept pitch to C-level studio executives, defined initial design direction, user interface, and established media libraries. Instrumental in producing Disney.com original websites including, Disney’s Blast, DisneyStores.com Disney Channel and numerous internal intranet portals.• Established Disney.com’s initial production teams, procedures, schedules and budgets• Established media and audio library, and file naming conventions standards for asset management• Educated and provided online design and production standards to production team• Managed budgets of $15K to $1MM
  • Brc Imagination Arts
    Art Director
    Brc Imagination Arts 1992 - 1993
    Burbank, California, Us
    Art directed animated sequence and live action shoot of the 360° film "POSTCARDS" for the 1993 Korean World Expo. Managed design and animation team, worked collaboratively with Director, Editor, international production staff and clients.

Robin B. Skills

Creative Direction Brand Development User Interface Design Adobe Creative Suite Marketing Strategy Corporate Branding Product Development Art Direction Integrated Marketing Corporate Identity Strategic Thinking Brand Management Consumer Products Customer Insight Employer Branding User Experience Management Website Development Strategic Communications Creative Concept Development Online Branding Brand Awareness Event Planning Event Marketing Event Execution Video Production Photo Shoot Production Photo Shoot Direction Creative Briefs Consumer Insights Consumer Electronics Consumer Behavior Creative Strategy Strategy Ms Office Suite Ms Project Packaging Graphics Executive Presentation Skills Contact Neogtiations Product Management Online Marketing Social Media Marketing Cross Functional Team Leadership Typography Design Strategy Storyboarding Motion Graphics Branding And Identity

Robin B. Education Details

  • University Of Southern California
    University Of Southern California
    Communication Management
  • Artcenter College Of Design
    Artcenter College Of Design
    Graphics & Packaging. Minor Advertising
  • University Of California, Berkeley
    University Of California, Berkeley
    Architecture And Psychology
  • Stanford Continuing Studies
    Stanford Continuing Studies
    Continuing Studies In Seo Marketing And Web Development

Frequently Asked Questions about Robin B.

What company does Robin B. work for?

Robin B. works for Intermedia

What is Robin B.'s role at the current company?

Robin B.'s current role is Senior Creative Director.

What is Robin B.'s email address?

Robin B.'s email address is ro****@****ail.com

What is Robin B.'s direct phone number?

Robin B.'s direct phone number is +132365*****

What schools did Robin B. attend?

Robin B. attended University Of Southern California, Artcenter College Of Design, University Of California, Berkeley, Stanford Continuing Studies.

What are some of Robin B.'s interests?

Robin B. has interest in Beading, Antique Toys, Skiing, Exercise, All Crafts, Stain Glass, Home Improvement, Strategic Assessment, Print Making, Photography.

What skills is Robin B. known for?

Robin B. has skills like Creative Direction, Brand Development, User Interface Design, Adobe Creative Suite, Marketing Strategy, Corporate Branding, Product Development, Art Direction, Integrated Marketing, Corporate Identity, Strategic Thinking, Brand Management.

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