- Helped lead & manage $750k in PLA & Text campaigns for a large E-Commerce/Retail client through optimizing to hit daily, weekend and monthly goals along with campaign maintenance to ensure proper keyword & SKU coverage were in tact for optimal search coverage and revenue growth. - Promoted team growth by working closely with direct reports to provide training and mentoring.- Established processes to streamline the effectiveness of the Paid Search team pertaining to internalreporting and campaign planning.- Constantly engaged with internal & external client teams to provide prestigious communication andcustomer service.- Researched fresh advertising/buying techniques and ideas to aid in the growth of the Paid Search team.- Market and advertise services to increase year over year revenue for e-commerce book of business.

- Manage and place nearly $1 million in digital media per month through paid search and display for both direct response and branding efforts- Experience in a variety of bid management systems including Marin Software and DoubleClick - Maintain trusting relationships and partnerships with dedicated Google teams, vendors and clients- Design and implement testing strategies to achieve integrated marketing account goals - Train, guide and coach junior team members- Work effectively with internal and external people at all levels who have different communication, management and work styles- Compose and manage campaigns to fiscal budgets for direct response clients backing into a profitable ROI

- Optimize and manage a $600,000 per month pay-per-click campaign across major search engines and content networks- Interact with internal and external client teams on a daily bases to provide prestigious communication and customer service- Perform daily reporting and monthly budgeting for each advertising campaign to ensure goals and finances are fulfilled for both the client and the company- Develop new strategies for digital marketing success by implementing various tests across client’s campaigns, websites and/or display creative

- Design and implement cost per click marketing strategies for various advertising clients- Build digital media campaigns in Google, Bing, Facebook and a variety of other cost-per-click vendors to drive awareness towards the clients' products and/or webpage- Conduct digital media strategies for overall marketing success- Communicate between interactive and traditional media departments, as well as client services to better coordinate and drive client's marketing goals- Compose month to month budget recommendations- Create weekly, monthly and yearly reports and analyses

- Assist in managing and sustaining client's retail website through Magento eCommerce Software and Platform- Compose SEO Audits- Analyze client websites for recommendations to optimize their keyword search volume- Gather social media analytics for clients' monthly report - Compose material for social media content on weekly bases- SalesForce updates- Compose and review client emails through a marketing platform- Management of the conference and event calendar- Record weekly social media metrics- Assist in collateral work for the company

- Maintain information on approximately 225 events and activities- Effectively communicate with members and customers upon registration for events and activities- Handle the daily balance of cash drawer along with other opening and closing responsibilities and reports for a $6.2 million building

- Track and measure external and internal marketing results- Brainstorm unique and creative ways to advertise hospital information and events- Write articles for the bi-weekly newsletter provided to the hospital staff- Compose press releases for local newspapers featuring events and hospital opportunities- Work with the marketing team members and interviewees to meet deadlines

- Built and maintained Student Recreation & Wellness Center social media campaign in one month- Brainstormed ideas to create the Student Recreation & Wellness Center brand and logo for future flyers and announcements- Composed 10-15 articles to be featured in the Daily-Star Journal for the city of Warrensburg, Mo.

- Sustained the brand image of the company within and outside of work in a positive manner- Experienced leader in sales- Lead the sales floor team in credit card application sales consecutively for 6 months- Trained new staff on strategies for company profits- Provided excellent customer service in assisting customers and their transactions within the store