Robin Boyd Jackson Email & Phone Number

Dallas-Fort Worth Metroplex

Dallas, Texas

· Managed a cross-functional team of 20+ direct and indirect reports including media, delivery, and creative professionals· Managed relationship with a client who had a large and successful loyalty program. Worked to restructure program and move the focus from simply growing a customer database to tracking and leveraging customer data. Set up a CRM to track individual sales, forecasting a higher client engagement and an increase in revenue through targeted marketing· Managed buying and placing media for a franchise client, including working closely with creative agency to update messaging. Incorporated acquisition and sales-based messaging, resulting in an 80% increase in online sales due to adjustments to creative and a targeted digital campaign· Enhanced a multi-location client’s website and CRM to allow tracking internally at the corporate level, resulting in generating leads, increasing transparency of metrics and data, and impacting the overall marketing budget· Responsible for taking a struggling client account from a negative margin of -127% to positive within 8 weeks by evaluating the time, resources, and touchpoints resulting in streamlining process and increasing efficiency· Attended and presented at 9 annual client functions, trade shows, and events as an SME for best practices, new innovations, and social media changes· Provided training on building relationships with clients across multiple seniority levels, increasing team effectiveness· Responsible for $6.5M in revenue and provided forecasts to align resources and expenses with revenue, while anticipating potential issues and managing a team budget of $350K· Developed a proposal and put together a new employee welcome committee to ensure seamless onboarding, increasing the efficiency of new hire onboarding and employee engagement

Dalllas, Tx

· Managed multiple cross-functional teams of upwards of 6 direct reports while maintaining profitable results· Implemented strategies which resulted in 112% growth in revenue taking the account margin from negative 9% margin to positive 38% margin in less than 6 months· Negotiated contract for a franchise fitness company and worked at the corporate level to provide additional services, resulting in growing the account from $2M to $4M+· Managed digital media for 1400+ franchise gym locations, including 1200+ campaigns going at any given time and social media with 250 individual franchises· Developed and maintained media campaign and department budgets while preparing client briefs and providing strategic direction to ensure competitiveness in the campaigns, leading to creating team communications and summaries for executive level meetings· Implemented performance management and career development plans, resulting in successfully training and mentoring team members through to promotion· Organized and facilitated internal in-services and training sessions to ensure resources were up to speed on new service offerings and the latest industry trends, increasing productivity by 20%

Dallas, Tx

· Managed a team of 4 direct reports and trained a group of entry-level to senior-level Account Executives · Established internal processes to ensure the account teams could manage financial tasks and budgets by implementing documentation for an internal management system, allowing for at a glance reporting for each of 1100+ media campaigns, resulting in increasing productivity by 60% and reducing errors in campaigns by 40%· Documented processes and implemented company-wide SOPs and allowing for training for new team members, resulting in substantial increases in efficiency· Salvaged a large amount of business of clients who were leaving the agency, retaining $2M of client accounts

Dallas, Texas

· Managed a team 5 direct reports including an Account Manager, Account Executive, and an international execution team· Spearheaded the growth and development of the account and project managers in our US office, including oversight of quality processes for all deliverables, resulting in exponential growth· Managed budgeting, delivery, and reporting for multiple accounts across various verticals including construction, medical, and law firm· Developed SOPs and reference materials for the Account Management department, increasing efficiency of the team by 50%· Handled an internal marketing campaign for the launch of the company website for the sales team, increasing the consistency of branding and achieving an increase of new clients after campaign

Dallas/Fort Worth Area

· Contracted and stood up the entire marketing department including all collateral and brand standards, providing guidance as an SME on new digital technologies and collaborating with the CMO and President to increase efficiencies· Implemented Content Management Systems to increase efficiency of content creation· Responsible for introducing Salesforce as the CRM, resulting in productivity of sales leads, client management, and increased client engagement· Implemented project management software to increase the efficiency of meeting deadlines· Trained and helped hire new team, growing team from 1 to 5, including training on marketing and social media trends

Dallas/Fort Worth Area

· Researched, presented, developed, and executed digital and social strategies for clients, including increasing social media fanbase for 1 client by 80%· Developed new mobile responsive website builds through establishing competitive research· Managed all aspects of digital campaigns including website development, SEO, Paid Search (PPC), Programmatic Display, Social Media

Dallas/Fort Worth Area

· Managed marketing campaigns and design work for small to mid-size companies, accruing a revenue of $6M

Dallas, Tx

Facilitate marketing efforts for the companyPlanned large scale eventsDesigned marketing collateralPresented montlly results to c-level excutives

Managed multiple large accountsDesigned marketing collateralCommunicated regularly with client regarding the health of projects

Graphic Design / Fine And Studio Arts

Education record