Robin Boyd Jackson Email & Phone Number

Dallas-Fort Worth Metroplex

Dallas, Texas

· Managed a cross-functional team of 20+ direct and indirect reports including media, delivery, and creative professionals· Managed relationship with a client who had a large and successful loyalty program. Worked to restructure program and move the focus from simply growing a customer database to tracking and leveraging customer data. Set up a CRM to.

Dalllas, TX

· Managed multiple cross-functional teams of upwards of 6 direct reports while maintaining profitable results· Implemented strategies which resulted in 112% growth in revenue taking the account margin from negative 9% margin to positive 38% margin in less than 6 months· Negotiated contract for a franchise fitness company and worked at the corporate level.

Dallas, TX

· Managed a team of 4 direct reports and trained a group of entry-level to senior-level Account Executives · Established internal processes to ensure the account teams could manage financial tasks and budgets by implementing documentation for an internal management system, allowing for at a glance reporting for each of 1100+ media campaigns, resulting in.

Dallas, Texas

· Managed a team 5 direct reports including an Account Manager, Account Executive, and an international execution team· Spearheaded the growth and development of the account and project managers in our US office, including oversight of quality processes for all deliverables, resulting in exponential growth· Managed budgeting, delivery, and reporting for.

Dallas/Fort Worth Area

· Contracted and stood up the entire marketing department including all collateral and brand standards, providing guidance as an SME on new digital technologies and collaborating with the CMO and President to increase efficiencies· Implemented Content Management Systems to increase efficiency of content creation· Responsible for introducing Salesforce as.

Dallas/Fort Worth Area

· Researched, presented, developed, and executed digital and social strategies for clients, including increasing social media fanbase for 1 client by 80%· Developed new mobile responsive website builds through establishing competitive research· Managed all aspects of digital campaigns including website development, SEO, Paid Search (PPC), Programmatic.

Dallas/Fort Worth Area

· Managed marketing campaigns and design work for small to mid-size companies, accruing a revenue of $6M

Dallas, TX

Facilitate marketing efforts for the companyPlanned large scale eventsDesigned marketing collateralPresented montlly results to c-level excutives

Managed multiple large accountsDesigned marketing collateralCommunicated regularly with client regarding the health of projects

Graphic Design / Fine And Studio Arts

Education record