Henderson is a 1,000+ person, $230MM building systems firm with 12 offices nationwide. We provide engineering, design, and construction management services with specialized expertise spanning six vertical markets: business, venue, healthcare, retail, grocery & distribution, and community.I serve as the Chair of the Board for Henderson Companies (our parent company). The 9-person Board of Directors includes seven internal directors and two independent directors, providing fiduciary oversight to the company's Executive Committee.My role at Henderson as CSO includes leading the 20-person marketing/BD/client experience teams nationwide that support the entire client journey; setting overall business growth strategy and direction; and running the firm’s strategic planning process, including facilitating meetings, managing outside facilitators, and developing strategy and execution plans. - Develop the firm's five-year strategic plan and lead the annual business planning process- Led the company through a significant re-branding initiative, restructuring the company by merging five sub-brands into the parent brand- Served as project manager during a major company restructure, leading the 50-year-old firm to align around six vertical markets (sectors) - instead of by region - in order to improve our client experience- Developed series of educational sessions for technical staff (top 10 soft skills for technical staff; becoming a brand ambassador; getting a seat at the table; client relationship development; presentation training; and more)- Created a company-wide Business Development Academy to train seller-doers on developing and maintaining client relationships- Directed sales and marketing strategies that helped double the size of the firm in five years through explosive growth (400 employees from 1970-2013; then to 900 employees from 2014-2019)

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VP of Marketing for Cerris (formerly MMC Corp), a national commercial construction company. Cerris owns and operates three national construction services brands: Cerris Systems (mechanical contractor), Cerris Builders (general contractor), and Cerris Emerging Solutions. Was responsible for setting corporate-wide marketing strategy and providing support to seven subsidiary presidents.Was first marketing professional to be asked to sit on the Officers' Committee, responsible for financial oversight and management of the company.Led the company's re-branding campaign, restructuring the organization by merging seven subsidiaries into two national brands. Launched two new brands, including websites and branded collateral, within 12 months.Passionate about increasing employee engagement in the firm; focused on fostering and growing the company culture among all 500+ employee owners.Managed all elements of marketing plan development including PR, branding, sales support, internal communication, proposal strategy, advertising, social media, thought-leadership initiatives, and client communication.Started, hired, and built the first marketing department within the 80+-year-old company. Created a series of presentations and training programs for field and office staff to become better communicators and customer relationship managers.

Senior Vice President with Fleishman-Hillard, the world’s largest PR agency, leading the Consumer Marketing practice group. Served as the agency's global director of the Hallmark Cards account, leading successful campaigns including: new product launches, consumer education/awareness, branding, and cause-related marketing. Managed teams and led world-class accounts including Hallmark Cards, Bayer Animal Health, Hewlett-Packard, NAIC, and Proctor & Gamble's Pet Care (Iams/Eukanuba pet food). Successfully led new business pitches that delivered multiple six-figure accounts to the firm. Media trained senior-level executives for national television appearances.Earned PRSA Silver Anvils for developing successful product launch campaigns for Hallmark Cards.

Member of the PR team at Regis Corporation, the multibillion-dollar global leader in beauty salons. Served as media spokesperson. Organized “Clip for the Cure,” a fund-raiser for breast cancer research involving 10,000 stylists in more than 800 locations.

Extensive internship at the Fortune 100 consumer electronics retailer. Wrote and produced the weekly internal newsletter for 30,000 employees.