Robin Cangie Email & Phone Number

Portland, Or, Us

Easeful Marketing helps SaaS and tech companies get better marketing results. Key accomplishments:- Acted as fractional Marketing Director for a SaaS training company, focusing on Hubspot implementation, inbound marketing, lead generation, SEO, and lead nurturing. Led go-to-market for two new training products and regularly reported on results using Hubspot and web analytics.- Oversaw two rebrands for a mobile app development agency, collaborating with founders, developers, and designers to refine positioning, build buyer personas, and optimize website conversions.- Led repositioning effort for a SaaS data provider, collaborating with executives and key marketing, product, and engineering stakeholders to identify ideal buyers and develop effective positioning.

Boulder, Colorado, Us

I oversee the Assessments business unit at Reboot, including managing the Assessments pipeline and regular financial reporting to the executive team. Key accomplishments:-Conducted competitive analysis and client research to develop new assessment offerings that better serve our clients, including our current most popular assessment.-Led the development of a new work management system to streamline workflows, address known issues, and improve client experience. Gathered requirements, collaborated with stakeholders, and managed the developer in charge of building the system.-Hired, trained, and managed a team of 8 contract writers. Overhauled the hiring and interview process, delivered performance feedback, and parted ways with underperformers, resulting in a high-performing team and high coach and client satisfaction.

San Francisco, Ca, Us

As VP of Marketing, I led Jhana's overall marketing efforts, built a highly respected brand in our industry, and collaborated with the VP of Sales to grow an impressive sales and marketing pipeline. I hired Jhana's first growth marketer and saw marketing's contribution to revenue jump from a small fraction to nearly half of new closed deals. At the time of acquisition, my team and I had:• Generated 44% of new closed opportunities• Generated 33% of all new sales opportunities• Increased inbound lead generation by 350% year over year• Grown the Jhana brand from an unknown to a well-respected leader in management development

San Francisco, Ca, Us

I was full-time employee #8 and Jhana's first marketing hire. Over time, I built out every marketing function at the company, starting with demand generation. I began contributing to Jhana's opportunity pipeline within my first 3 months through webinars, lead nurturing, and content marketing. I also brought on Marketo and led the effort to clean up, streamline and systematize our Salesforce instance.Between August 2014 and March 2015, I served as interim Business Development Manager, where I hired 2 of our first 3 SDRs and oversaw record new opportunity growth on that team. During this time, I also completely overhauled Jhana's website and messaging with a team of outside contractors.

San Francisco, California, Us

I joined Optimal to take the lead on content marketing, demand generation, and marketing automation. Just one month after I started, the company was acquired by the leading ad tech firm Brand Networks.The next few months were a wild ride, but during my tenure I was able to onboard and utilize HubSpot for growth marketing and branding campaigns, create viral SlideShare content decks that hit the front page twice, and strengthen our sales collateral and overall sales+marketing alignment.

I led the development of integrated marketing campaigns from concept to execution, using web analytics, marketing automation, A/B testing, and social media monitoring to optimize results.Highlights:• Created content and managed execution for a lead nurture program for Mindjet mobile app users that increased monthly trials by 15% in Q3 and Q4 2012.• Generated $100K+ ecommerce revenue via targeted email communications to multiple segments of Mindjet customers.• Developed and distributed a wide variety of marketing content, including blog posts, sales enablement, emails, landing pages, white papers, lead nurture campaigns, and web site copy.

Developed content and demand generation strategies for multiple software companies in the Bay Area and globally.

From humble beginnings in Portland, OR, we are now a global community with over 15 chapters. Past sponsors of the Portland chapter have included Google, FreshBooks, Wieden+Kennedy, and Alaska Airlines.

Portland, Or, Us

I led a cross-functional team of product marketers, writers, designers and web developers to develop and execute marketing programs for new and existing products.I was the marketing lead on bringing Facebook Analytics to market, one of our most successful product launches in history.Co-developed the Webtrends Agency Program, to educate and empower our agency partners and identify co-marketing opportunities.Managed customer registration and all marketing, partner, employee and speaker communications for sold-out customer event of 500+ attendees.Managed an overall media budget of $200K+ per year.Developed content for landing pages, outbound emails, internal emails, customer loyalty programs, blog posts, whitepapers and conducted comprehensive content audit and rewrite of all website content.

Portland, Or, Us

Hired, trained, and managed lead qualification team consisting of 2 lead qual specialists and 2 account development specialists. Training included use of Salesforce.com, prospect outreach and customer communications. Also led regular educational meetings on various topics.Overhauled dysfunctional partner co-op program - created all new partner communications, claim processes and program documentation; managed and processed all co-op claims and led partners and key employees through the transition to a new, working co-op program.Wrote content for lead qualification and prospecting emails.