A passionate, multi-disciplinary marketing strategist and advertising industry veteran, I’ve witnessed an evolution in the way people shop, consume content through media and engage with brands. Simultaneously, I’ve experienced first-hand how prolific data and accelerated technology development have opened up new and exciting opportunities for connecting with audiences. I have never been more enthusiastic for what the future holds. My expertise includes: • Integrated marketing, communications and connections strategy• Media planning, advertising negotiation and campaign execution• Marketing performance analysis and reporting• Multi-disciplinary leadership and team building• Budget management and financial stewardship• Client and vendor relationship building Specialties: Paid-earned-owned media integration, mass media and one-to-one marketing, brand and lead-generation, direct response, database marketing, traditional, digital and social media, project management, shopper marketing, considered purchase, B2B, B2C and DTC/ecommerce, event and buzz marketingCategory experience: Home improvement, insurance and financial, tourism and hospitality, education, government, home building and real estate, QSR and fast casual restaurant, healthcare and non-profit, engineering and technology, mediaAbout me: I’m a consumer-first, data-driven marketing expert with a passion for connecting brands and audiences to drive commerce. When I’m not working I enjoy leading an active lifestyle, running, biking and having fun with family, friends and pets.