Client Insights - Sponsorship Valuation
CurrentAs part of the analytics team at Tigris, I specialize in sponsorship evaluation and market research. I help clients obtain accurate, actionable data and provide guidance so they can understand what this data means in the real world. This allows them to immediately utilize it to achieve their sponsorship and marketing objectives. I have gained considerable insight into the current sponsorship landscape from working with clients across a wide spectrum of industries focusing on corporate sponsorships, entitlements, and naming rights of sports, entertainment, educational, and cultural properties. During my career, I have advised a number of Fortune 500 companies and teams in the NBA, NFL, NHL, MLB, and NCAA. Some of my key clients include Subaru of America, Rutgers University, Kentucky Farm Bureau, and the Pittsburgh Penguins, among others.Founded in 2004, Tigris is a sponsorship and marketing agency based in Littleton, Colorado. We help our clients find solutions to the problems and challenges they encounter every day, whether that means analyzing a potential opportunity, re-negotiating a struggling partnership, or developing creative ways to activate the relationship.