• Advise Celesta’s companies on go-to-market and other operational strategies to ensure start-ups are appropriately developed and resourced to fuel company topline and bottom-line objectives.

• Responsible for marketing and communications for Celesta Capital, a venture capital firm that invests in deep tech companies.• Led rebranding by creating new name and identity to better embody the firm and its future.• Led annual investor relations event, TechSurge Summit.

• Worked with partners to maximize their value on the company’s open-source platform—a platform that is changing the way infectious diseases, pathogens, and contaminants are detected and managed.

• Reporting directly to the Chief Executive Officer, responsible for all global marketing and communications functions for Katerra, a venture-backed Silicon Valley company re-envisioning the construction industry through the vertical integration of the architecture, design, engineering, product sourcing, manufacturing, and construction processes. In addition to branding, event, and product marketing, oversaw internal communications and all media, community, government, and investor relations.• Developed, launched, and managed three distinct brands: Katerra, the umbrella brand – a technology-driven offsite construction company; KOVA, the official materials building brand of Katerra; and Apollo, a construction SaaS brand.• Oversaw all marketing activity during a period reflecting 20-fold revenue growth as well as created all investor presentation materials.• Created strategy for Katerra’s interactions with local, state, and federal government stakeholders and agencies.• Developed and maintained strong regional, national, and international media relationships with business, tech, and trade press. Lead for all crisis communications.• Grew markets for prefabrication construction and Cross-Laminated Timber (CLT) through PR and advertising, sales enablement, coalition and influencer building, and impacting legislation outcomes that expand the definition of building codes.• Led brand integration of eight companies that were acquired in order to increase operational efficiencies, strengthen acquiree sales enablement, and reinforce the Katerra brand by showcasing new experience and geographic reach.• Executive sponsor for the diversity, equity, and inclusion working group and oversaw the GEN (gender equity) assessment and action-taking for four US office locations.

Directed global communication campaigns for the world’s largest philanthropy by working with key foundation partners (Save the Children, Oxfam, ONE, etc.) for media best practices as well as campaign coordination. Launched new global narrative in support of the foundation's brand strategy to better explain the work of the foundation across core audiences, managed foundation digital platforms (website, blog, social channels, etc), and directed redesign of Gatesfoundation.org, the organization’s website.

Directed communications strategy for award-winning design firm undergoing a major change in business direction from the public to the private sector. While there, I harnessed the power of social media and online marketing to assist the firm in communicating the economic benefits for their clients in making more sustainable long-term decisions for their projects.

Developed and managed a comprehensive, strategic and proactive communications program (including crisis communication plan and rebranding) for WATG, the world’s largest international hospitality-, leisure- and entertainment-design firm.

Pitched stories and cultivated relationships with media professionals. Secured media placements on 60 Minutes, in The New York Times Magazine and many other news outlets. Conveyed individual voice of media personality to take organization from regional entity to nationally known presence.

Wrote regularly on technology and its impact on the arts, business and education. Covered breaking news under tight deadlines and managed story packages with multiple articles and multi-media.

Wrote press material for both fiction and non-fiction upcoming titles, pulled media lists to create targeted mass mailings, pitched national and local media, managed freelance publicists and promoted authors through coordinated book tours and media events.