Robin (Clokey) Consavage Email & Phone Number

Bethlehem, Pennsylvania, Us

Allentown, Pennsylvania, Us

▪ Develops strategies and assets to build brand awareness for B2B commerce customers.▪ Launches inbound marketing campaigns for strategic verticals and creates customized content, with industry data, engaging clients, customers, and partners. ▪ Develops, creates, and manages SEM product and services campaigns to attract new clients.▪ Designs and strategizes marketing and sales branded materials.▪ Leads planning and execution of partner and client focused events.▪ Manages development of industry research to translate into brand messaging and product/services priorities for key verticals (Retail, Manufacturing, Consumer Goods).▪ Conducts competitive business and marketing SWOT analysis for competitive landscape.▪ Manages social media platforms campaigns, content, calendar, and brand messaging.▪ Website maintenance & management.▪ Partners with internal Human Resources team to develop business -to-employee communication.▪ Manages, trains, and directs Marketing Intern.

▪ Managed and lead cross functional teams from product ideation thru commercialization while keeping project milestones on schedule, on budget, and meeting profit targets. ▪ Developed and maintained detailed project plans with weekly briefly to senior leadership. ▪ Directed and manages quarterly business reviews highlighting project risks, opportunities, and critical milestones required for completion.▪ Selected as Team Leader on the project implementation team during company’s recent acquisition.▪ Served as spokesperson to higher levels of management to gather support throughout the acquisition and promote the benefits of project integration.▪ Lead role in risk management and issue resolution with cross functional team of engineers, supply chain, EHS, procurement, marketing, logistics, and production.▪ Responsible for all project communication and owns business change management (impact analysis, communication, and training).▪ Managed expense and capital budgets; approves discretionary spend for team members. ▪ Blue printed and developed state of the art project management operational system and processes. Leading to company-wide adoption of SmartSheet. ▪ Managed daily communication and milestone tasks with domestic and international suppliers.▪ Facilitated and acts as a mediator for cross functional team; responsible to provide objective solutions.

Allentown, Pa, Us

1) Corporate Strategy: Directs and leads the corporate strategic development and direction of the business in conjunction with Vice President and other key executive departmental leads. Identifies and leads corporate 3yr. strategic planning, process mapping and execution. In addition, directs and leads in the development and implementation of ARM’s corporate yearly measurable objectives & as well assisting departmental leaders with objectives and metrics.2) Marketing Communication & PR: Responsible for directing, planning, development and implementation of all of the Organization’s marketing & brand assets, strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Organization.3) Corporate Branding: Key responsibilities include directing brand exploration, brand vision/voice, brand tone/manner, style guides, Ensures effective corporate management within the branding, marketing, communications and public relations of ARMStaffing. Directs, leads and executes all marketing campaigns while managing budgets and departmental resources - including marketing platform integrations.Managed and directed: Marketing Intern

Easton, Pa, Us

▪ Developed three-year product, production, and marketing strategy for Creative Activity Toy Platform; developed ‘make and play’ positioning, targeting kids 3–12.▪ Led relaunch strategy and marketing/production execution for global product portfolio, included rebranding, positioning, communication, portfolio assortment and pricing, design language marketing, Global A&U, Global IHUT and retail distribution.▪ Reframed and executed relaunch strategy for five-year declining core business.▪ Partnered with Sales Leadership to regain retailer buy in, translating into increased merchandising support and POG placement. ▪ Developed new speed to go-to-market processes to react to consumers’ needs for trend-based content and solutions. ▪ Gained retailer sell in and secured increased POD and lockout of key competitor.▪ Developed strategy, creative, branding, design, and merchandising solutions for New Class of Trade – to help drive Crayola’s brand relevance, reach, and appeal.Managed and Directed Marketing Team: (2) Product Managers, (2) Associated Product Manager, (1) College Intern

Easton, Pa, Us

Directs and leads the development of the strategic marketing, consumer and business development for EMEA region. Manages the EMEA regional marketing team who leads cross-functional teams in the development and localization of regional specific products. Works with pan-regional and global business leaders to develop the Crayola brand, consumer and retail strategies. Directs and leads partnerships with the Global Activation & Agency Teams on developing global Crayola media assets.• Leads and develops marketing planning, brand strategy and results (3 yr. horizon) for assigned international region with emphasis on consumer insights, product and business innovation/expansion• Lead consumer research plans and strategy enabling EMEA marketers to translate into actionable consumer insights to help develop new business opportunities• Leads internal teams and external partners to develop or support local implement integrated content, promotion, and creative campaigns to drive growth and maximize customer value • Supervises and Directs localized & distributor product innovation, development of product pipeline and regional brand governance• Produces & Manages Departmental Budget & Spend• Lead channel/market development and key account planning.• Liaison and share best practices with key Subsidiaries Business Partners & Global Marketing Department• Negotiate In-Bound Licensing Agreements• Lead Agency RFP through selection & contract negotiationManaged and Directed: EMEA Marketing Manager, EMEA Marketing Associated and EMEA InternshipIndirectly Managed: EMEA Distributor & Subsidiary Marketing Teams

Easton, Pa, Us

Responsible for assisting corporate leadership in developing the strategic marketing direction for the International Division as well as cross-functional and multinational alignment of marketing planning, creation and execution. Emphasis was on developing international marketing strategies, programs and tools that enable country-level regional teams to achieve business growth objectives while simultaneously translating local learnings into meaningful insights for global brand and product development direction. Managed Central Marketing needs and collaboration for 84 countries.Managed and Lead Central Marketing Team: (2) Associate Marketing Managers, (1) Marketing Coordinator, (1) International College InternLead International Website Roadmap, Development and CommercializationNegotiated and launched Global Talent Contracts for WorldWide Marketing Campaigns

Easton, Pa, Us

Developed, Managed and Directed Product Development/Marketing initiatives for Crayola Core Markers, Pip Squeaks, Color Wonder, Licensed Coloring, Glow Station, and Crayola Outdoor Product Portfolio while working with Food, Drug, Mass, Big Box, Toy and Specialty Retailers. Global Marketing Focus. Also lead the research, development and tactics plan for New Consumer Focused Platform.Managed and directed Associate Product Manager and Summer Intern.Eat Big Fish Culture LeaderStrategos Platform Evaluation Team Member

Colmar, Pennsylvania, Us

Developed, Managed and Directed Product Development/Marketing for Symmetry Home and Garage Organizational Products and Systems while working with most Mass, Big Box, Home Improvement, Office and Specialty Retailers. Primary Focus on North American Markets while developing European MarketsManaged and directed 2 Associate Product Managers, while lead a team of five cross functional team members *Promoted from Marketing & Product Manager - New Business (June 2005 - September 2006)

Developed, Managed and Directed Product Development/Marketing initiatives for scunci baby, scunci tween, scunci too, Seventeen, Cosmopolitan, scunci style, scunci faux hair, Hype Hair and scunci grooming HBA accessories while working with most Food, Drug, Mass, Big Box and Specialty Retailers. Global Marketing Focus.Extensive Travel to Asia and Europe for product development. Lead vendor negotiations, product designs & approvals. Was the decision maker for supply chain based on go-to-market strategy. Managed and directed packaging creative.Responsible for PR activities required for product launch.Managed sku rationalization for 300 sku's on a seasonal basis (Spring, Fall & Holiday) - inline and promotional.Partnered with Category Management to design POG assortment and layout.Lead partner and retailer presentations - including sample needs, POG set up, pricing recommendations, consumer insights and trend boards.Managed and directed 2 Associate Product Managers