Robin (Clokey) Consavage Email & Phone Number

Bethlehem, Pennsylvania, US

Allentown, Pennsylvania, US

• Develops strategies and assets to build brand awareness for B2B commerce customers.
• Launches inbound marketing campaigns for strategic verticals and creates customized content, with industry data, engaging clients, customers, and partners.
• Develops, creates, and manages SEM product and services campaigns to attract new clients.
• Designs and strategizes marketing and sales branded materials.
• Leads planning and execution of partner and client focused events.
• Manages development of industry research to translate into brand messaging and product/services priorities for key verticals (Retail, Manufacturing, Consumer Goods).

• Managed and lead cross functional teams from product ideation thru commercialization while keeping project milestones on schedule, on budget, and meeting profit targets.
• Developed and maintained detailed project plans with weekly briefly to senior leadership.
• Directed and manages quarterly business reviews highlighting project risks, opportunities, and critical milestones required for completion.
• Selected as Team Leader on the project implementation team during company’s recent acquisition.
• Served as spokesperson to higher levels of management to gather support throughout the acquisition and promote the benefits of project integration.
• Lead role in risk management and issue resolution with cross functional team of engineers, supply chain, EHS, procurement, marketing, logistics, and production.

Allentown, PA, US

1) Corporate Strategy: Directs and leads the corporate strategic development and direction of the business in conjunction with Vice President and other key executive departmental leads. Identifies and leads corporate 3yr. strategic planning, process mapping and execution. In addition, directs and leads in the development and implementation of ARM’s.

Easton, PA, US

• Developed three-year product, production, and marketing strategy for Creative Activity Toy Platform; developed ‘make and play’ positioning, targeting kids 3–12.
• Led relaunch strategy and marketing/production execution for global product portfolio, included rebranding, positioning, communication, portfolio assortment and pricing, design language marketing, Global A&U, Global.
• Reframed and executed relaunch strategy for five-year declining core business.
• Partnered with Sales Leadership to regain retailer buy in, translating into increased merchandising support and POG placement.
• Developed new speed to go-to-market processes to react to consumers’ needs for trend-based content and solutions.
• Gained retailer sell in and secured increased POD and lockout of key competitor.

Easton, PA, US

• Directs and leads the development of the strategic marketing, consumer and business development for EMEA region. Manages the EMEA regional marketing team who leads cross-functional teams in the development and.
• Leads and develops marketing planning, brand strategy and results (3 yr. horizon) for assigned international region with emphasis on consumer insights, product and business innovation/expansion
• Lead consumer research plans and strategy enabling EMEA marketers to translate into actionable consumer insights to help develop new business opportunities
• Leads internal teams and external partners to develop or support local implement integrated content, promotion, and creative campaigns to drive growth and maximize customer value
• Supervises and Directs localized & distributor product innovation, development of product pipeline and regional brand governance
• Produces & Manages Departmental Budget & Spend

Easton, PA, US

Responsible for assisting corporate leadership in developing the strategic marketing direction for the International Division as well as cross-functional and multinational alignment of marketing planning, creation and execution. Emphasis was on developing international marketing strategies, programs and tools that enable country-level regional teams to.

Easton, PA, US

Developed, Managed and Directed Product Development/Marketing initiatives for Crayola Core Markers, Pip Squeaks, Color Wonder, Licensed Coloring, Glow Station, and Crayola Outdoor Product Portfolio while working with Food, Drug, Mass, Big Box, Toy and Specialty Retailers. Global Marketing Focus. Also lead the research, development and tactics plan for New.

Colmar, Pennsylvania, US

Developed, Managed and Directed Product Development/Marketing for Symmetry Home and Garage Organizational Products and Systems while working with most Mass, Big Box, Home Improvement, Office and Specialty Retailers. Primary Focus on North American Markets while developing European MarketsManaged and directed 2 Associate Product Managers, while lead a team.

Developed, Managed and Directed Product Development/Marketing initiatives for scunci baby, scunci tween, scunci too, Seventeen, Cosmopolitan, scunci style, scunci faux hair, Hype Hair and scunci grooming HBA accessories while working with most Food, Drug, Mass, Big Box and Specialty Retailers. Global Marketing Focus.Extensive Travel to Asia and Europe for.