Leading Fivium's commercial teams across:Marketing | Sales | Customer Success | Training & OnboardingRevenue accountability for one of the UK's leading PubSec technology & services SMEs.Working across all areas of government with committed founders, high performing domain experts and trusted advisors.

2nd line leadership role reporting to the CEO. I lead commercial teams to deploy facial recognition technology, consulting services and world-leading hardware to protect both sides of the lens. All supported by a world class team of problem solvers!Hands-on input and coaching are fundamental parts of my role in delivering 8-figure team targets through deals of all sizes across multiple verticals. Tight interlock between Sales, Marketing & Customer Success.

Hired by the CCO to build out the EMEA function at Smartabase (subsequently acquired by Teamworks) in Elite Sports, Public Safety & Defence (Tech & Services) as we headed toward a major acquisition. First VP in the region. As VP (EMEA), I played a key role in the company's rapid & sustained growth by leading with strategic initiatives in customer retention and cutting-edge sales techniques. My responsibilities included coaching my team to enhance sales, customer success and marketing performance and meet high targets. Using the MEDDPICC framework, I fostered a disciplined sales process, and by applying the OODA loop, I adapted our market strategy leading to optimised Go-To-Market plans and faster client value realisation. My negotiations for multi-year contracts with our "Operating System for Sports" set new industry benchmarks, contributing to significant revenue increases for Teamworks EMEA with the multi-year governing body contract a prime example.Notable Contributions:• Spearheaded EMEA sales efforts, contributing to company's progression towards a $65M Series E funding round in April 2023.• Fostered high emotional intelligence (EQ) team environment supported by cross-functional collaboration with Customer Success, Product Managers, and Consulting teams.• Secured 98% customer retention rate through strategic customer engagement and high-quality service delivery, contributing to the company’s strong market position and customer satisfaction levels.• Achieved year-on-year growth rates (164% in the first year) whilst exceeding industry norms and positioning the company for successive capital raises.

As the RVP of Enterprise Sales at UiPath, I led a team comprising eight Account Executives and one Business Development Representative, contributing significantly to the company's growth post-IPO and playing a crucial role in the senior leadership. I established a new enterprise sales team aimed at penetrating a multi-vertical prospect base, particularly focusing on sectors like Banking, Financial Services, Insurance, and other large organisations. I mentored the team on using the UiPath Automation Platform for delivering enterprise-grade solutions and nurtured a high EQ culture to improve engagement beyond standard sales interactions. Furthermore, I adopted MEDDPICC and Miller Heiman methodologies for strategic account mapping, aligning with marketing to drive aggressive business development.Notable Contributions:• Recognised for driving 400% growth in territory coverage whilst serving as RVP, enterprise sales.• Managed team of nine and demonstrated exceptional leadership in driving sales performance and team productivity.

**Cut short during COVID**As the Head of Global Sales at a well known pharma-consultancy in London, I led the newly formed global technology division, focusing on driving the company towards a Series A funding round. I established and executed a comprehensive sales framework for the global sales team, laying the groundwork for aggressive market entry from scratch. My leadership resulted in markedly aiding in the division's early revenue generation endeavors, until my tenure was prematurely concluded due to the COVID-19 pandemic.Notable Contributions:• Known for establishing and leading proficient sales team from scratch whilst serving as head of sales.• Succeeded in introducing three innovative products to the market, starting with zero Annual Recurring Revenue (ARR).• Established and executed robust sales framework for sustained growth and secured significant sales pipeline by demonstrating strong leadership and strategic sales planning.

As the Director of Business Development at Axon in London, I led the UK/I SaaS & Services business unit, driving sustained hypergrowth through the strategic application of AI/ML-driven SaaS solutions alongside cutting-edge hardware inc drones, cameras, and TASERs. I fostered a culture of excellence and implemented repeatable sales processes to maximise growth and market penetration. My innovative approach to solution development, coupled with strategic sales process optimisation, propelled Axon to the forefront of the video security and AI SaaS landscape. Through strategic market expansion and the cultivation of key partnerships, I positioned Axon as a leader in the industry, driving scalable revenue growth and cementing our reputation as pioneers in technological innovation.Notable Contributions:• Drove team and business towards growth in competitive SaaS market through exceptional leadership, strategic planning, and large bid writing excellence.• Personally sourced and closed £7m multi-year deal• Provided strategic regional insights and guidance to the Chief Revenue Officer (CRO) whilst significantly contributing to the exponential growth of team ARR.• Achieved hypergrowth.

As a Sales Manager at L3 Harris Technologies (now NV5) in London, I spearheaded EMEA sales initiatives, specialising in GIS SaaS solutions for drone and satellite imagery analysis into Public Safety, Defence, Environmental, Utilities, Oil & Gas & Agriculture. Transitioning from an IC to a Sales Leader, I orchestrated strategic sales initiatives and propelled team performance to surpass annual sales targets. Leveraging my profound understanding of SaaS market dynamics, I implemented innovative sales strategies that drove revenue growth and solidified L3 Harris Technologies' position as a leader in the industry.Notable Contributions:• Achieved and surpassed sales targets every year during tenure through effective sales strategies and team leadership.

Dual Contract

Regional Squad Member

Squad Member