Robin Creagan Email & Phone Number

United States

Arizona, United States

Arizona, United States

West Region

• Played integral role in the development of the US sales execution team by implementing a new go to market approach, including brand and sales training for multiple national distributors, recruitment initiative, process implementation, managing and measuring performance oversight, KPI and CRM tool development, and professional development of new team members to ensure program’s success.• Exceeded annual year over year sales growth plan by 18% while driving down overall rate of investment.• Achieved second-fastest-growing division in US for FY23, +11.3% volume versus prior year. • Overachieved growth goals every quarter by driving accountability by resetting expectations and implementing weekly and monthly processes and routines.• Motivated and coached in market a team of 110 market managers in 7 states to deliver KPI plan to increase sales, distribution, and brand growth impact in the region through consumer-focused key account development, people development, and distributor execution.• Collaborated with internal and external cross functional teams to identify market specific opportunities to support annual plan delivery.• Created routing and account management for region including off-premise, on-premise, hybrid, and tele sales dedicated routes.• Developed consultative sales training tools, learning management platform and sales enablement resources.• Awarded "Employee Recognition Award" several times throughout the position for going over and beyond.

United States

• Developed National Sales Brand Ambassador program in house versus agency to increase profitability for brand and company.• Built and managed budget for payroll, T&E, variable compensation, and user training.• Built organizational design and infrastructure of new team, including all position descriptions and variable compensation models. Recruited, interviewed, onboarded, and assisted in hiring all 120 team members across North America.• Collaborated with Brand Marketing and Trade Development teams to create brand resources and event execution materials.• Created sales and business processes for continuous improvement plans. Developed step by step work instructions to improve overall company efficiency.• Created, organized, and led national sales training meetings, team building exercises, PR, and guest speakers. From RFP to creating speaker presentations.• Certified as national compliance Safety Service/Hospitality trainer. Led and tracked national compliance certification and regulated training.• Conducted In-market training and execution to drive sales and brand awareness for strategic brands.

United States

• Developed national craft spirit team in 7 key volume markets to drive sales performance and brand execution in top accounts.• Recruited, onboarded, and trained newly developed team for craft spirits division focusing on the hospitality channel.• Built relationships with key stakeholders internally and with external distributor partners and implemented best-in-class new business development (NBD) planning, goal setting, launch, tracking, and review processes.• Created all training tools and collaborated with brand manager to design assets.• Executed Tales of the Cocktail events and educational platforms for key hospitality partners globally.• Over-delivered on every metric against import and craft portfolio which led to promotion and development of Sales ambassador team.

Illinois, Wisconsin, Kentucky, Ohio, Iowa, Missouri

Division Manager Field Sales & Key Account Management:*Spearheaded reorganization of territories based on an analytical approach to drive key account support & new business opportunities.* Recruited, hired, trained, and managed top performing sales team. *Motivated and transformed the sales team into a high performing team in multiple states to exceeding brand growth/volume goals.*Created Regional Hotel and Casino programs to increase distribution and sales. *Created “Per Cap” sales project by analyzing areas of opportunity for low-volume consumption areas.*Negotiated top account contracts to block competition in key regions to increase YOY volume. Distributor Management:*Executed general sales meetings, sales/product training, quarterly incentive programming, and distribution drives, to drive distribution, volume, and brand results.*Chosen to brand train all new hires for business unit and distributor.Business Development:*Created brand business plan to optimize sales goals, distribution, brand awareness and people development. *Over delivered yearly key performance indicators while decreasing investment by 15% while increasing market share.*Leader in 360-degree cross-functional event execution. Collaborating with marketing, media, sales, and our distributor partners to drive sales and brand awareness.*Responsible for business planning and managing the ROI for region and team.Qualified for performance bonus every year employed.

Fuschl, Austria

*Chosen to spearhead global training program for the on premise field team.*Developed quantitative and qualitative execution standards and programming.*Collaborated with international headquarters to create training and negotiation program.*Provided in market one on one field training for sales teams in 90 cities in one year covering the US and UK. *Participated in filming project for training tools to support global sales team.Promoted to the US as Regional Manager.

Southern Ohio, Cincinnati/Dayton

*Managed brand portfolios for Ketel One, Tito’s, Brown Forman, Pernod Ricard, Proximo and Sazerac.*Created and maintained key relationships with top accounts, retail agencies and opinion leaders.*Retail experience inclusive of Kroger, convenience and state agencies. *Responsible for brand marketing and sales for entire portfolio on and off premise.*Executed brand awareness events and consumer experiences.*Created and developed marketing materials to drive consumer awareness.*Recruited, hired and trained promotional team.*Leader against competition and market share for high-proof portfolios on and off premise.*Exceeded sales goals and all incentive programs for all suppliers.

Bartender, bar manager and server.

Organizational Leadership & E-Commerce

Certified In Real Estate Principal And Law, Finance And Appraisal, Real Estate

Certified in real estate principal and law, finance and appraisal.

Pre-Pharmacy And Communications

Education record