Robin Danielsen is Chief Marketing Officer of MacroCap Labs Inc. — A college dorm room startup now employing over 65 team members and manufacturer of over 12.5 million units annually. He is responsible for all marketing and Ecommerce initiatives, driving direct to consumer revenue, creating meaningful connections with consumers across the funnel and consumer lifecycle, and supporting the retail/wholesale team in placements and increasing turns.MacroCap Labs is the manufacturer and parent company of national brands Nutrakey, REPP Sports, RAZE Energy & GPOP Foods. Each of these brands service their own individually segmented audiences and are sold within the same retail account base and distribution channels. This brand diversity not only gives MacroCap Labs a vertically integrated approach (from powder to shelf) but, complete and total coverage within the rapidly growing 10,000+ Domestic and International retailers. Our products are distributed by the largest Sports Nutrition Distributor in the USA, Europa Sports Products and can be found in major retailers such as GNC, Vitamin Shoppe, Dicks Sporting Goods, Academy Sports, HEB, Giant Eagle, Smoothie King and many other major retail outlets.Prior to MacroCap Labs Robin built and sold multiple direct to consumer supplement companies focused on growth through direct response marketing. Robin also co-founded The Monetization Group, building their SaaS SMS and email marketing tool, as well as leading the full service agency division. Robin has been a recognized speaker at multiple affiliate marketing and direct response marketing conferences, and has consulted with many large brands in the space on building profitable internal media buying teams and increasing revenue through backend marketing. Robin holds a Bachelors of Science in Marketing from the University of Maryland.